Bullseye is heralding itself as the newest and brightest player in the social media monitoring and analysis services sector.

Since consumer generated content is the new black in the industry, with more people using social media platforms, such as blogs, forums and social networking tools to share their opinions, a fresh voice in the industry has the potential to widen the options for companies to get their brands into the social media space.

Some criticisms from the social media space have taken issue with Nielsen‘s online monitoring service BuzzMetrics for not being any better than the free digital media analysis tools available on the net.

A new face may push the bigger players to be more competitive with what they offer, meaning good news for clients and agencies alike.

Bullseye has previously worked with brands like Blackmores, ANZ and Mazda.

Ian Farmer, senior brand strategist at Bullseye, believes that there is an unprecedented power shift to the consumer as their opinions multiply throughout social media platforms.

“With the global scale and sheer volume of online conversations taking place, all businesses need a process in place to listen to the conversations and action the insight,” explains Farmer.

Will Bullseye provide a digital service that is better than its bigger competitors? Only time, and some campaign experience with its new services, will tell.