Marketers and CX leaders hit Melbourne for CXO Leaders Summit’s return

More than 120 CMOs, CDOs and CX leaders will attend the 2019 CXO Leaders Summit at the Melbourne Convention Centre today.

The CXO Leaders Summit has been running for the last three years throughout Australia and the Asia Pacific region. It has been attended by thousands of CX professionals since its beginning.

Today’s event features keynote presentations from Melody Townsend, GM network and product marketing at ME Bank, Chantelle Lane, head of B2B marketing at Australia Post and Shalabh Atray, CMO at Kraft Heinz.

Networking and learning opportunities are bolstered throughout the day with workshops and roundtables conducted by leaders from brands like Marketo, Sitecore, Forty Winks and Australian Red Cross.

“Many organisations continue to put profit and business practice first with the needs of the customer being met subject to the limitations this creates,” says James Usback, general manager at Touchpoint Dashboard, who is conducting a roundtable discussion on journey mapping, prioritisation and management.

“Organisations need to redesign the CX and move from the current state to the desired future state experience as validated by their customers. In order to build support, it is essential to focus on quick wins and high value improvements through a disciplined method of prioritisation and accountability,” he says.

Louise Cummins, marketing and digital director at H&R Block wishes businesses would have the confidence to take more chances in their marketing strategies. “A lot of organisations talk about testing and piloting ideas,” she says, “but it takes courage to allow your teams to fail.”

“I’m not sure many businesses really embrace this testing spirit well,” she says. Cummins is delivering a roundtable discussion on managing digital disruption and transformation for traditional retail businesses. “I’m keen for the event attendees to walk away with one or two ideas about what they can do differently to help with their own digital transformation journey.”

Marketing is proud to be the exclusive Media Partner of CXO Leaders Summit.