Digital agency Luminary the latest business to become a certified B Corp

Luminary has announced its B Corp certification following an independent assessment from B Lab, confirming its commitment to social responsibility. 

Globally the B Corp certification is a signal that a business meets standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose.

Sustainability has been a key focus for Luminary in recent years. The agency has been carbon neutral since 2019, offsetting its carbon footprint through the Yarra Yarra Biodiversity Reforestation Project in Western Australia. It has also hosted team tree planting days and has replaced plastic bottles and takeaway coffee cups in its offices with aluminium bottles and keep cups. 

The agency aims to leave a positive impact on its team members as well as society as a whole. It has supported a flexible work environment for employees, as well as being involved in a range of charitable initiatives.

“In many ways, the certification was a validation of the path we were already on, while in some respects it challenged us to reach a little further. B Corp gives us a way to assess how we’re performing across a range of areas,” commented Luminary CEO Marty Drill.

There are currently around 4000 certified B Corps worldwide, across 74 countries and more than 150 industries. The B Corp movement is beginning to gain momentum in the Australian marketing and communications industry, with businesses such as Mkt. Communications, Quip, The Taboo Group, Futurekind, Harvey and more, all being listed as B Corps.

Jasmine Giuliani
BY Jasmine Giuliani ON 29 March 2021
Jasmine Giuliani is the Editor of MarketingMag