Get Started agency celebrates 20 years by rebranding as Luminary

The Melbourne based digital agency formerly known as ‘Get Started’ has undergone a rebranding to reflect its current operations as a business.

Announced today, the agency says its rebranding comes off the back of several notable new client wins, including Beyond Blue, Bakers Delight, William Angliss Institute and Melbourne Business School.

With nearly two decades of history behind the name Get Started, the decision to rename the agency was not taken lightly,” says Luminary CEO Marty Drill.

“But the reality is the name Get Started no longer represents who we are. The time has come to have a name that reflects our current position in the market.”

Drill continues in a blogpost, “The result from market testing of people who didn’t know us was that they thought we worked with micro businesses and startups. Well we did – about 15 years ago!”

The company’s infancy in 1999 had it advising smaller brands new to ecommerce and developing digital strategies for the first time. “Now our typical client has already been on the internet for a long time – they’re not getting started anymore,” says CTO and Kentico MVP Andy Thompson.

Drill says the company spent close to nine months considering new names for the company, “It was like finding the golden ticket.”

MD Adam Griffith explains, “It was the dual meaning of Luminary – ‘expert knowledge’ and ‘bright’ – that really made it stand out for us.”

“To be luminary is to deliver something that’s bright, impactful and makes the human experience brighter.”

Luminary says it will continue to serve its existing clients under the new branding, including Crown Casino, Melbourne Airport, Clipsal, Metricon and Save The Children.

 

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Josh Loh
BY Josh Loh ON 13 July 2018
Josh Loh is a newswriter and editorial assistant at MarketingMag.com.au