Hisense adds outdoor to World Cup campaign

Hisense has unveiled the out-of-home component of its World Cup advertising campaign.

The official television company of the FIFA World Cup 2018, Hinsense’s out-of-home (OOH) campaign includes a combination of all-digital LED billboards and flagship premium billboards in high-traffic areas nationwide.

“Building on our 2018 FIFA World Cup sponsorship, the outdoor campaign is the most expansive out-of-home activity we’ve done in the country,” says Andre Ianuzzi, head of marketing at Hisense Australia.

The OOH campaign coincides with increased brand activity from Hisense in the lead-up to the tournament, including the appointment of Mile Jediinak and Ellyse Perry as local brand ambassadors, a competition to send two Australian customers to the Cup in Russia, and social and digital presence.

 

Further reading

 

Ben Ice
BY Ben Ice ON 30 May 2018
Ben Ice is editor at MarketingMag