Kodak Moments will be collaborating with Disney to bring a range of personalised Disney, Pixar, Star Wars and Marvel products to Australia.

At Kmart photo centres nationally, the range will launch with 2800 designs to be featured on educational charts, party invitations, greeting cards, border prints, posters, magnets and mugs.

Each product is completely customisable, allowing children and adults to create their own bespoke Disney photo moment by adding photos and text.

“Everyone has a favourite photo that instantly delivers warmth, comfort and a special memory,” says Gavin Wulfsohn, Kodak Moments sales and marketing manager ANZ, “adding these Kodak Moments – alongside a touch of Disney magic – to our educational charts can make all the difference in encouraging children to read and count while developing a lifetime love of learning.”

The exclusive product range will be available on every Kodak Picture Kiosk at all Kmart photo centres ready for next-day collection. The Walt Disney Company’s action-packed movie slate across its key franchises throughout 2019 and beyond will see the exclusive range of personalised products continue to grow over the coming months.

Iconic characters include Mickey Mouse, Winnie the Pooh, a range of Disney princesses, Rey and BB-8 from Star Wars and Marvel’s Captain Marvel and Black Panther.

Further reading

• Jay Bedi on Avengers: Hype as marketing? How cultural embedding breaks the box office »