News Limited moves to metered paywall
News Limited has announced the launch of a new digital subscription service for The Daily Telegraph and Herald Sun called news+.
The metered paywall includes the integration of content from FOX SPORTS with News’ masthead sports content and an enhanced ability to serve local audiences with targeted content, which meets specific interests and needs.
The new subscription service will come into effect on May 16, with The Daily Telegraph and Herald Sun online to be the first sites to implement new product offers incorporating news+.
Other News Limited publications, AdelaideNow and The Courier-Mail are set to launch online additions in June this year.
New Limited says the new-metered sites will contain up to 20% more content and models will vary slightly across Australia, in accordance with each local market.
News Limited CEO Kim Williams says, “Our new digital subscription service for the Herald Sun and The Daily Telegraph with the exciting addition of news+ marks an important landmark for News Limited as we continue paving the way for commercially sustainable models for quality journalism and digital innovation in Australia.”
“The refreshed sites follow from extensive customer research and user testing. The new designs reflect what our customers tell us they want – they are faster, offer easier and more intuitive navigation, have up to 20% more homepage content than the sites they replace with better presentation and auto-adjustments tailored for a wide range of different digital devices.”
The new digital subscription products will also enhance New Limited’s data capabilities and their new approach will put a heavier focus towards targeted advertising.