oOh!media appointed Out of Home advertising partner for Melbourne Airport
Melbourne Airport has appointed oOh!media for its Out of Home advertising services providing exclusive access to Melbourne’s international and domestic terminals and external signage.
The contract also covers internal signage opportunities at Launceston Airport across a multi-year term.
Pre-COVID, the airport accommodated over 37 million passengers a year, with 26 million passengers moving through the Domestic terminals to various destinations, including one of the world’s busiest routes between Melbourne and Sydney, as well as 11 million through the International terminal.
Andrew Gardiner, Melbourne Airport’s chief of commercial property and chief of Launceston Airport, said: “We are excited to be working with oOh!, which has been an excellent local partner for more than a decade and presented a compelling RFP response. I am delighted that this close working relationship will continue to help us deliver a great experience for everyone in our terminals.”
Robbie Dery, oOh!’s chief commercial and product officer, said it was great to see Melbourne Airport continuing to innovate by investing in a world-class travel experience. “We will work closely with the airport team to deliver a new data-driven creative approach that brings the city to the airport, with a distinctively Melbourne look and feel creating memorable moments for travellers,” he said.
“Our focus is on journey-based advertising opportunities across the terminals, with assets strategically positioned at key points in high impact, high dwell and premium environments to engage with passengers at specific moments along their routes. This strategy will utilise our advanced data-led solutions to deliver the most effective audience reach, as well as our technology and content capabilities to create engaging opportunities for passengers, advertisers and Melbourne Airport.”