Subway feels the love (and heartbreak) in new campaign

A new campaign from Subway introduces sandwiches into relationship milestone moments.

The ‘fall in love with lunch again’ campaign by J Walter Thompson Sydney rolls out to promote Subway’s 15 new ingredients.

“Aussies are passionate about Subway,” says J Walter Thompson ECD Simon Langley, “but can sometimes get caught in the same old lunch routine.

“We wanted to remind people there are many tasty new ingredients to spice up their lunch break.”

Three videos directed by Dave Wood explore dating and relationship moments, from singles swiping through sandwich options on Tinder, to a marriage proposal, to a breakup.

 

 

 

 

The ‘fall in love with lunch again’ campaign is live across TV, in restaurant and out-of-home.

 

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Ben Ice
BY Ben Ice ON 13 December 2018
Ben Ice is editor at MarketingMag