Uber Eats launches new campaign with Rebel Wilson, Ruby Rose and Lee Lin Chin

Uber Eats has released a new round of its ‘Tonight I’ll be eating’ brand campaign with Australian stars Rebel Wilson, Ruby Rose, Lee Lin Chin and Ray Martin.

The ‘Tonight I’ll be eating’ campaign was the first for Uber Eats in Australia last year. According to Uber’s ANZ marketing director Steve Brennen, the campaign drew from insights that one third of Australians still don’t know what they’re having for dinner between the times of 4pm and 7pm.

The latest iteration of the campaign sees Australian actors Rebel Wilson and Ruby rose discussing their dinner plans mid-tattoo, as well as news-media household names Lee Lin Chin and Ray Martin enjoying a game of chess.


“We’re excited to bring the campaign back in market with fresh, new personalities and partners,” says Brennen.

“We know that the way food is being consumed is rapidly changing, we’re time poor and looking for convenient and affordable ways to make our lives easier.”

The three spots feature food retailers Nandos, I Love Pizza and Uber Eat restaurant partner Guzman y Gomez (GYG).

“I can’t actually remember the last time I watched an ad and laughed out loud,” says Lara Thom, GYG CMO.

“We’re proud of our partnership with Uber Eats as we deliver record numbers of burritos, nachos and tacos across Australia. I have no doubt a few more will be trying GYG as a result of this brilliant campaign.”

The campaign will be supported by OOH, radio, digital, direct and PR, as well as a host of live social media activations and media partnerships.

 

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Josh Loh
BY Josh Loh ON 8 October 2018
Josh Loh is a newswriter and editorial assistant at MarketingMag.com.au