New Toyota Aurion ads look to change the V6 game
April 24, 2008
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If you havent had a chance to see the TVCs yet, check out the links to the videos on our YouTube channel below:
- Toyota Aurion V6 Game Changers: The Thruster surfboard
- Toyota Aurion V6 Game Changers: The Big Bertha
- Toyota Aurion V6 Game Changers: The Superbike
According to Simone Bartley, CEO at Saatchi & Saatchi, “The Make Your Move Campaign succeeded where so many before had failed. It emboldened V6 drivers to challenge their loyalty and make the move away from Holden and Ford.
“Game Changers does more than continue on a theme; it firmly establishes a new language within what is an otherwise tired category and gives Australian V6 buyers a serious and intelligent alternative.”
Bold words indeed. What do you think? Is this campaign really changing the game? And can Toyota really shake the stranglehold Holden have on this market?
