Nivea targets men through ATMs
Nivea has commenced running dynamic advertisements targeting men using automatic teller machines (ATMs) across Australia through the Customers ATM network – an independent network of ATMs.
The campaign represents a first for Nivea in Australia, and the first national media-purchase of this scale for the Australian ATM advertising medium. The campaign is running over a two-week period that commenced the weekend of 18 and 19 July 2009.
In the UK Nivea has been one of the foundation advertising clients for ATMs where it is seen as a highly targeted and effective medium. Other UK advertisers using ATMs for marketing purposes include British Airways, McCain, T-Mobile and the Scottish Government.
A leading Australian telecomms company will also run an advertising campaign nationally across the Customers ATM network in coming weeks.
The corporate affairs and marketing manager for Customers Limited (Customers), Rohan Martin, said the company believes the transaction environment of ATM advertising offers advertisers the opportunity to engage with consumers and target audiences in a highly focussed and effective way.
“Whilst still in its infancy, we are confident the ATM channel will hold appeal to advertisers and we are pleased to be working with such a major and successful global brand as Nivea”, Martin said.