NT Tourism releases third campaign instalment
Tourism Northern Territory has announced the third chapter in a series of campaigns highlighting the experiences of a holiday to the NT.
The campaign will have comedian Corinne Grant taking viewers through the Kakadu region, air boating across the Bamarru Plains to helicopter flights, culture tours and swimming in Nitmiluk National Park.
The campaign, developed by media agency MPG and digital agency Media Contacts, centres around webisodes on Yahoo!7 featuring Grant taking viewers through the Kakadu region.
It follows two other webisode series featuring Sydney DJ Anna Lunoe in Darwin and ex-AFL player Russell Robertson in the Red Centre.
MPG client service director Corinne Moth said delivery of high-quality content online was effective in engaging potential visitors to the NT.
“The Kakadu campaign reflects the need to take an innovative approach in a changing media landscape. Bringing a content-led strategy together through digital and broadcast platforms has enabled us to evolve our marketing of NT. The Darwin and Red Centre campaigns have delivered fantastic results and we have no doubt that Kakadu will continue this success,” explained Moth.