Occupy.com calls on 99% for branding
It’s a movement that by its very nature is not centralised, but Occupy.com, which purports to be affiliated with the Occupy Wall Street movement, is looking to brand itself by calling for a new logo.
Fitting with the movement’s general message (and specific digits), a crowd sourcing competition has been launched to find a new logo through design crowd sourcing website 99designs.com, although the irony in an anti-corporate movement’s attempt to brand itself is not lost on some, not to mention the fact that Occupy.com is one of dozens of separate ‘occupy’ websites.
The brief is broad:
“The goal is simple: to engage people in this movement.
“We are challenging designers to think beyond the iconic Clenched Fist and create a new iconic symbol for resistance, solidarity and empowerment in the 21st century. It should appeal to a broad base and reflect the diversity of the 99%, while encompassing the values of the Occupy Movement – among them, integrity, justice, freedom, equality, compassion, community and true democracy.”
And its values, to guide your design process:
Marketing is not a professional designer, but that sounds hard. However, that hasn’t stopped more than 8000 people from entering for a chance at the $1000 prize money.
Occupy.com is anticipating a shortlist announcement later this week.
Can this type of movement be successfully branded? Does Occupy.com represent the movement? We’d love to hear your thoughts.