OOH innovation warms up
Winter has driven innovation in OOH formats.
In order to demonstrate Butter Menthol lozenges’ liquid centre, parent company Nestle had Adshel fit a water tank to its street furniture. Additionally, the brand distributed branded scarfs by hanging them within the street furniture.
GSK has also taken advantage of the frosty weather, distributing branded heat packs from Panadol Cold and Flu OOH.