Our 5 favourite clips from The B2B Lab: personas, cars and the best (and worst) in B2B comms

From the latest episode of The B2B Lab by Marketing, we’ve chosen our five favourite clips, on topics ranging from content marketing, to manufacturing in Australia, to the best (and worst) in B2B communications.

Watch the panel field audience questions and discuss the big issues. Featuring: David Redhill from Deloitte, John Clay from Arup, and Andrew Haussegger from Green Hat, as well as your ebullient host, Kimon Lycos.

(Note: the next Lab is in a couple of short weeks, and you can register here.)

 

5. How do leading B2B organisations build audience personas?

 

4. With the auto makers leaving, what’s next for Australia’s manufacturing sector?

 

3. What role does content play in the lead nurturing process?

 

2. What sustainability measures are customers (and employees) demanding?

 

1. Best & Worst: Dell, Volvo and Saxo Bank

 

The next B2B Lab is in a couple of short weeks, register here and submit your questions with the hashtag #b2blablive, or using the chat window during the webcast.

 

Peter Roper
BY Peter Roper ON 14 May 2014
Editor of Marketing Magazine and Marketingmag.com.au