The Outdoor Media Association (OMA) has released its 2010 first quarter net revenue results for outdoor media, indicating that it had increased 8.8% compared to the same period in 2009.

Net revenue increased to $106.7 million in the 2010 first quarter compared to $96 million in 2009, which chief executive of the OMA, Charmaine Moldrich, asserts is a result of industry confidence in the new MOVE measurement system.

“The industry is buoyed by the result and the turnaround in the market, reinforcing its recovery following the tough economic conditions of last year. This strong start to the year bodes well for the industry coupled with the success of the launch of MOVE, which will further strengthen out of home’s presence in the market,” said Moldrich.

According to OMA figures, the MOVE system has been adopted by 38 agencies and over a 1,000 registered users.

The industry posted a net first quarter result of $106.7m across the following categories:

  • Roadside billboards (25 square metres and over): $38.7 million
  • Roadside other (street furniture, bus/tram externals, small format): $40.6 million
  • Transport (including airports): $14.3 million, and
  • Retail: $13.1 million.