Australia’s largest search marketing company Outrider (formerly 24/7 Real Media Search) has been appointed by PayPal and Tourism Victoria to provide search marketing services in Asian markets.

Outrider will provide SEM (search engine marketing) services to the eBay-owned PayPal and a full service SEM and SEO (search engine optimisation) for Tourism Victoria.

Pay Pal’s SEM services will include India, Korea, Hong Kong, Singapore, Taiwan, Thailand, Malaysia and Japan. Tourism Victoria work will be in China.

“We already have a strong market presence in Australia and we are excited to see our business continuing to expand into Asia – a sign that clients are recognising the importance and growth of search as a marketing tool in the region. Our expertise and world-leading technology allows us to manage these SEO and SEM campaigns direct from our offices in Australia,” head of Outrider in Australia, CEO Group M Search Asia Pacific, Robbie Hills said.