Data & Technology shares
STM Brands has unveiled a new augmented reality mobile app in an attempt to revolutionise retail experiences. This year’s international Consumer...
BY Josh Loh
Marcomms shares
SPC is marking its centenary with its latest master brand TVC ‘100 Years Nourishing Aussie Families’ The campaign aims to affirm SPC’s place in Australian...
BY Josh Loh
Marcomms shares
Simplot Australia has launched its newest campaign,’Fresh From The Freezer’, its first for Birds Eye since acquiring the brand in September 2016. Birds...
BY Josh Loh
Brand Management shares
Bonds has leveraged its heritage to push into the fashion space with its Bonds Originals range. The campaign videos were filmed in Coober Pedy, paying...
BY Ben Ice
Social & Content shares
A new feature on Facebook lets users share their own lists including wishlists and to-do lists. The step is yet another in the social network’s...
BY Ben Ice
Data & Technology shares
Jetstar has extended the deployment of its web virtual assistant, Jess, to Facebook Messenger. Powered by AI-driven virtual assistant Nuance Nina, Jess is...
BY Ben Ice
Brand Management shares
CMO Keith Weed has made it clear that Unilever will pull advertising from platforms that fail to combat the spread of fake news and material that...
BY Ben Ice
Marketingmag shares
Marketing is pleased to announce The Experience Issue, our February/March 2018 print edition. It is reaching subscribers and hitting newsstands now, and is...
BY Marketing
Careers & Education shares
Data analysts, customer engagement managers and professionals with skills in organisational change are in demand in 2018. The latest Hays Jobs Report,...
BY Ben Ice
Understanding People & Consumption shares
Australians bought more alcohol at Christmas but that was about it, with retail figures representing a conservative season. Retail revenue growth for the...
BY Ben Ice
Marcomms shares
NBC’s US broadcast of Super Bowl LII generated US$414 million in ad revenue, the second largest amount ever spent on the game. Last year, the game...
BY Ben Ice
Marcomms shares
A film trailer for a new Crocodile Dundee film has been revealed to be a tourism ad for Australia in a TVC starring Chris Hemsworth and Danny McBride. Part...
BY Ben Ice
Marcomms shares
Here’s Marketing‘s Super Bowl 2018 ad wrap. It’s the biggest day of the TV advertising calendar. Over 100 million viewers watch the...
BY Ben Ice
Brand Management shares
With a brand value of US$150.8 billion, Amazon is now the world’s most valuable brand. Google, last year’s highest valued brand dropped to third...
BY Ben Ice
Social & Content shares
Twitter will hand out Super Bowl honours for brands that achieve high social media impact with their campaigns during the game. The competition, dubbed...
BY Ben Ice
shares
The acquisition of HTC’s smartphone business will see 2000 HTC engineers join Google. The agreement, which was signed in September 2017, demonstrates...
BY Ben Ice
Data & Technology shares
A new research report reveals that very few businesses are able to yield financial results through their CX programs. To do so, data integration and...
BY Jamuna Raj
Marcomms shares
Qantas chief customer officer Olivia Wirth has been promoted to lead the company’s loyalty business, the airline has announced. Qantas has today announced...
BY Jamuna Raj
Data & Technology shares
Google, YouTube, Facebook and Instagram are expected to represent 67% of digital ad spend in Asia-Pacific in 2018, and 66% worldwide. According to...
BY Ben Ice
Marcomms shares
Pedigree has launched its SelfieStix app, aiming to make selfies even more fun for dogs. Following the success of Pedigree SelfieStix – a specially designed...
BY Jamuna Raj
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