Social & Content shares
Isentia is axing the King Content brand after acquiring it for $48 million two years ago. An ASX trading update has this morning revealed that Isentia is...
BY Ben Ice
Brand Management shares
Mercedes-Benz Vans is giving Airbnb users the chance to spend a night in the brand new Marco Polo Activity van. To promote its new Marco Polo Activity van,...
BY Ben Ice
Marcomms shares
The OMA and its members have launched a national OOH campaign to shine a light on the 38,000 people who go missing each year for National Missing Persons...
BY Ben Ice
Marcomms shares
Between five and nine exposures is the optimal range to improve the brand lift and resonance of a digital campaign, Nielsen data reveals. Data from...
BY Marketing
Data & Technology shares
An AI experiment has developed a Donald Trump speech based on an input of 270,000 words spoken by the US President. The New Yorker fed 270,000 words spoken...
BY Ben Ice
Brand Management shares
KFC has kicked off a new campaign by feeding free product to punters at the Big Red Bash country music festival in Birdsville. KFC Australia is launching...
BY Ben Ice
Understanding People & Consumption shares
Australia’s media agency ad spend is to exceed $7.1 billion for the 2016/’17 financial year. As SMI collects final results on the 2016/’17...
BY Ben Ice
Data & Technology shares
Despite enjoying a high state of digital advancement, Australia is exhibiting slowing momentum in its digital evolution. Harvard Business Review‘s...
BY Ben Ice
Understanding People & Consumption shares
The UK’s Advertising Standards Authority has vowed to take a stronger stance on gender stereotypes in ads. After releasing the ‘Depictions,...
BY Ben Ice
Data & Technology shares
Australian retailers are ahead in the AI game, with 65% agreeing their organisations have a clearly defined AI marketing strategy. Results of a Forrester...
BY Ben Ice
Brand Management shares
Gumtree is celebrating its 10th anniversary in Australia with a new brand identity and improved website functionality. ‘This is Gumtree....
BY Ben Ice
Marcomms shares
Meat and Livestock Australia has launched a new campaign promoting Australian beef as the greatest meat on earth. ‘The Greatest Meat on Earth’...
BY Ben Ice
Marcomms shares
JCDecaux’s outdoor campaign for Foxtel’s launch of Game of Thrones season 7 is its largest ever interactive campaign. To promote Foxtel and its...
BY Ben Ice
Understanding People & Consumption shares
‘No brand/no ad’ has beaten Aldi, Woolworths and Coles as the most recalled ad on TV in a survey. Magnum Opus Partners’ ‘Awareness...
BY Ben Ice
Understanding People & Consumption shares
55% of Australian shoppers choose to shop in store over online – but only if they enjoy a store’s atmosphere. Mood Media’s ‘State of Brick...
BY Ben Ice
Brand Management shares
Ads for Heineken’s new ‘0.0’ beverage target a whole new demographic for the brand: non-drinkers. ‘Open to All’, the campaign...
BY Ben Ice
Careers & Education shares
As brands face ongoing customer centricity pressures and a changing technology landscape, marketing skills will remain at the forefront for many...
BY Ben Ice
Social & Content shares
In a new move to win over the trust of advertisers and brands, Facebook has announced additional campaign metrics and measuring tools. In efforts to provide...
BY Ben Ice
Data & Technology shares
A new whitepaper discusses the difference between adtech and martech, how they developed in parallel and why the lines between them are blurring....
BY Ben Ice
Understanding People & Consumption shares
98% of Australians engage with the arts and there is increased recognition of their positive impact on our ability to develop new ideas. The Australia...
BY Ben Ice
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