Leads shares
Landing pages that plug product information rather than provide content of genuine value is one of the most common errors B2B marketers make when using...
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Strategy shares
Improvements to segmentation and targeting will be the biggest area of focus for digital marketing practitioners over the next twelve months, according to a...
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shares
The Australian Radio Network (ARN) will launch music streaming service iHeartRadio locally next year, the first launch outside of the US for the highly...
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shares
Tiger Airways has staged a dramatic turnaround in customer satisfaction levels, while Qantas has been unable to reverse the damage sustained during the...
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Social & Content shares
Online marketplace eBay is getting social with the launch of a new site design that borrows from both Pinterest and Facebook. The new site will offer users...
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Social & Content shares
Blogger representation group, Nuffnang, has formed a ‘Talent Blogger Program’, made up of 12 Australian bloggers who boast a combined audience of two...
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shares
Viewership of ABC’s catch up TV service, iview, via mobile devices has overtaking viewing via PCs and laptops, driven it appears by the use of...
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Understanding People & Consumption shares
In-store digital experiences have been flagged as a crucial tool for traditional retailers by a new report, which warns many are executing poorly, a sin...
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shares
Google’s content platform, ‘Google Play’, has added magazines to the movies and apps available for download in Australia. Starting today, users...
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Social & Content shares
Gaming and social media are the best places for marketers to find notoriously hard to reach teenage boys, a study from TNS suggests. The research...
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shares
Last week’s rate cut failed to have a significant impact on consumer confidence, according to Westpac-Melbourne Institute’s (WMI) Consumer...
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Understanding People & Consumption shares
Tourism Australia (TA) has shifted its gaze to Europe and New Zealand, announcing a $14.3 million joint marketing agreement with Emirates. With the focus...
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Social & Content shares
Rumours of a ‘want’ button on Facebook have been confirmed with the social network announcing it is testing a feature that will allow users to declare...
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Marcomms shares
Advertising on mobile devices is forecast to grow by 46% year on year over the next five years, eclipsing online video advertising to become the fastest...
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Social & Content shares
Social media has a “barely negligible” impact on sales for online retailers, according to a study conducted in the US by Forrester. The analyst firm’s...
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shares
Viewership of broadcast television remained steady in the second quarter of 2012, with the average viewer watching 100 hours per month, a point it has...
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shares
The Interactive Advertising Bureau Australia (IAB) is to fill the newly-created position of research director with Fairfax Media’s current general...
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shares
Advertising for Australia’s meat and livestock industry has been a colourful affair over the years. Two main players contribute to the ads battling...
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shares
Gen Y is separating into two tribes when it comes to online engagement with the younger cohort less engaged with the internet than their older peers. The...
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Marcomms shares
Metropolitan radio revenue fell 3.6% year on year in the latest quarter, driven down by poor performance in Melbourne, Brisbane and Adelaide and a bad...
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