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Corporate social responsibility (CSR) is now front and centre to the strategy of the world’s biggest brands, WPP CEO Sir Martin Sorrell told members...
BY Marketing
Data & Technology shares
The man who described Steve Jobs’ first Macintosh as a “revolutionary piece of crap” – high-profile venture capitalist and marketing thinker,...
BY Marketing
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Regional and community newspapers are part of the DNA of local communities and look set to weather the storm better than metropolitan titles, according to a...
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National cinema chain Hoyts is set to launch an on-demand movie streaming service in a bid to capture the emerging market for on-demand movies before US...
BY Marketing
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Nielsen’s contract to supply metropolitan television audience measurement has been extended by OzTAM until 2017, and the service will be improved to...
BY Marketing
Marcomms shares
Traditional PR may disappear altogether as it gives way to ‘brand journalism’, shifting the focus of a brand’s efforts from bombarding consumers...
BY Marketing
Marcomms shares
WPP chief executive Sir Martin Sorrell warned legacy press, such as hard copy newspapers and magazines, that his company’s ad investment in their...
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Reports are circulating this afternoon that Russel Howcroft, chief executive of Y&R Brands and regular on The Gruen Planet, has left the agency for a...
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Australia’s most effective marketing campaigns were celebrated last night at a gala dinner in Sydney, with a campaign launched to tackle the...
BY Marketing
Careers & Education shares
Woolworths Limited has created a marketing directorship for the company, in what seems a clear indication of a coming group-level, aggressive marketing...
BY Marketing
Marcomms shares
With the US Open winding up this coming weekend, Marketing takes a look at the best commercials based around tennis and its stars. Being a truly global...
BY Marketing
Understanding People & Consumption shares
Forget second screen behaviour – a study from Google in the US shows audiences splintering across four connected screens to consume digital content,...
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Mobile search ads are upstaging their big screen brothers, engaging consumers and attracting much higher click through rates (CTR) than search ads on...
BY Chris Byrne
Marcomms shares
Just exactly how big is the tablet market expected to get? Almost one in three Australians are forecast to own one by next year, according to technology...
BY Marketing
Social & Content shares
Australian start up Posse – a social search network for real world places – has taken aim at Google’s social search shortcomings and plans...
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While the majority of Australian shoppers say ‘showrooming’ – researching a product in-store before buying it online – is wrong, their...
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Nine Entertainment Co is to sell ACP Magazines to German media group Bauer for a reported sum of $500m. A statement issued by ACP says the sale is expected...
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The advertising and marketing skills shortage in Australia has hit “extreme levels”, according to the Clarius Skills Index, which shows a shortfall of 4900...
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Following two quarters of revenue decline, the Australian online group buying market has begun to stabilise, according to technology analyst firm Telsyte....
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Marcomms shares
To plug the launch of its new ginger cider variant, Bulmers has launched a Facebook page promoting ginger pride. Created by Liquid Ideas, the campaign for...
BY Marketing
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