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Global product placement spending grew 12% to US$8.3 billion in 2012. The increased sophistication used to integrate brands into TV programs and movies and...
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Brand Management shares
We were able to send a man to the moon and create a bottomless portal of information called the internet and now, thanks to another milestone in the history...
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It’s an interesting day for print media in Australia with food and lifestyle website Taste.com.au announcing it will launch a monthly print magazine...
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WINNERS UPDATE: After hours of deliberation we have decided on the three fantastic winners for our Advantage business breakfast competition. Each will...
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Leads shares
B2B Big Plays features news and events from the planet, and is proudly delivered twice a month by B2B Marketer, Australia’s largest B2B marketing...
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Marcomms shares
Design submissions for the 9th annual Create Design Awards are now open. The event celebrates Australia’s world class creative industry, awarding...
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Social & Content shares
As the ‘like’ economy rises thanks to social networking sites such as Facebook, YouTube, Twitter and internet gate-keepers such as Google,...
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Brand Management shares
Ahh, McCain, you’ve done it… for the first time in 50 years. Frozen food brand McCain has had a major makeover, including a new logo,...
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Correlating with the latest season of Mad Men, Responsys examines the history of the marketing industry over the six decades since the hit...
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Social & Content shares
Consumers prefer to communicate with brands via web chat more so than social media or smartphone apps, a new study by customer service firm Fifth Quadrant...
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Social & Content shares
Twitter has introduced keyword targeting in timelines, meaning advertisers will now be able target users’ stated interests, rather than use just their...
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The Australian broadcast media industries have signalled their intentions to ban the reading of live betting odds during sports gameplay in efforts to...
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Flying in the face of the apparent turbulence present in the local car manufacturing industry, Toyota was today rated as the most reputable company in the...
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Marcomms shares
A study by the CMO Council, together with the Exhibit and Event Marketers Association (E2MA), has found that senior marketers still need to find effective...
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It looks like Tom Waterhouse’s ‘sports commentating’ career might have another hurdle to leap as Free TV Australia announced a short time...
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The Bureau of Meteorology will be the first Australian Government agency to carry advertising on its website, following a one year trial announced in the...
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MetService.com, a weather site in New Zealand, has finally given the people what they have been asking for. A 100% accurate weather board, that displays...
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Thank God it’s Friday, which means the weekend is only roughly eight hours away, but even more exciting than that, it is time for our infographic of...
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Marcomms shares
Comedy YouTube channel New Feelings Time have created a hilarious paradoy to the new ad campaign for Dove. The original ad campaign, created by Ogilvy...
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Marcomms shares
Another week, another viral YouTube sensation, this weeks medal for viral video hero goes to American Kmart, whose ‘Ship My Pants’ commercial is...
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