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Stuart Sayers is the new chief executive of Yahoo!7, stepping into the role vacated by Rohan Lund, who left to become COO at Seven West Media Group. Sayers...
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Facebook is cracking down on fake ‘likes’ that are being caused by spambots, malware or fake account users. Recent reports have highlighted the band...
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Lachlan Murdoch’s investment group Illyria will take full ownership of DMG Radio Australia (DMGRA), after acquiring the remaining 50% share of the...
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Twitter has introduced new targeting capabilities for promoted tweets and accounts that allow advertisers to target users by areas of interest. The...
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The London Olympic Games was the most successful sporting event ever in terms of online numbers, according to the event’s host of digital content in...
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Shopping is the third most popular activity conducted on smartphones and most mobile shoppers use their phone for shopping on at least a weekly basis, a...
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The ‘second screen’ is quickly becoming a golden marketing opportunity, as consumers increasingly multi-task while watching TV with their...
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Understanding People & Consumption shares
Marketing budgets in Asia Pacific plummeted in August, hitting their lowest point this year, a report from international marketing and ad tracking body Warc...
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Baby boomers are the new digital natives, according to July’s ‘Online Landscape Review’ from Nielsen, which claims they are almost as engaged...
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Marcomms shares
Smartphone penetration among 15 to 65 year old Australians is higher than widely reported, according to Frost and Sullivan, having already reached 68% and...
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The Communications Council has launched a PR arm, a move that could see membership to the current public relations industry body, PRIA, dwindle. While the...
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Frowns, smiles and other facial expressions are set to join brain activity and other observed responses as the latest predictors used in ad testing...
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Brand Management shares
Stationery company Bic has copped the sarcastic wrath of online product reviewers over its new Bic for Her range of ball-point pens. With an...
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The clamp down on discretionary spend looks set to extend to special occasions, with IBISWorld expecting consumers to reign in their spending on...
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Marcomms shares
The effectiveness of video pre-roll ads on tablets is far superior to its performance on PCs, a study from InMobi and MobExt has found. With tablet...
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Google has moved to separate its Android mobile operating system from Samsung’s devices in response to Saturday morning’s Apple vs Samsung trial...
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Seven young marketing and ad executives in senior directorship positions emerged as victors in ADMA’s Young Marketer and Young Creative of the Year...
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Expected ad spend growth in Australia for the rest of the year has screeched to a near halt from the 3.8% forecast for 2012 to a paltry 0.8% predicted for...
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Twitter is the future of ecommerce, according to the founder of a new tweet-to-buy system which launches tomorrow with high profile retailers Oroton, Ralph...
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Data & Technology shares
‘Big data’ and mobile payments using NFC chips in smartphones are among the breaking technology set to deliver on their hype, while cloud...
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