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ABC has created the new role of head of online and mobile to oversee audience-facing initiatives across online and mobile platforms, appointing Mark Dando...
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Clemenger BBDO Melbourne, Host Sydney, JWT Melbourne, DDB Sydney and 303Lowe Sydney were among the Grand Prix winners at the SpikesAsia awards in a night...
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UK retailer Tesco is set to launch a three-dimensional virtual store that shoppers can walk through and buy from in the comfort of their living room using a...
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This anti-drinking ad from Finland paints a disturbing picture of what a drunk parent looks like to their children by casting them as monsters. Created by...
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Gillette has partnered with YouTube to launch a football channel to make highlight content from various football leagues available globally. ‘Gillette...
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Samsung has hit back at rival Apple taking aim at the iPhone 5 in an ad that carries the message ‘It doesn’t take a genius’. As well as taking a...
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Smoking toddlers, cannibalistic killers, dogs behaving like humans and the World of Warcraft rank among the most shareable content on ninemsn, a study...
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Proposals for a new radio audience measurement system have been called for in a tender issued today for the industry’s measurement services contract...
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While the overall drop in advertising revenue for the first six months of the year was only slight, the gap between the winners and losers in the ad market...
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Coca-Cola has launched a follow up to its wildly successful ‘Share a Coke’ campaign with a Spotify integration in a bid to tap into the emotion linked...
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Facebook has rolled out a real-time advertising exchange allowing targeting of users based on their immediate web-browsing habits, or linked to current...
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Online marketplace eBay has unveiled a new logo ahead of a website redesign to make the site a “more contemporary and consistent experience”. The new look,...
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According to the Commercial Economic Advisory Service Australia (CEASA), online advertising expenditure surpassed that of newspapers for the first time in...
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Social search looks set to be the next digital trend to take off with Facebook chief executive Mark Zuckerberg revealing the social network is working on a...
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A number of studies have hinted that online video ads walk all over banner ads in terms of effectiveness, but new research from MediaMind estimates that...
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Apple sure knows how to get people talking. The eyes of not only the tech world were on San Francisco early this morning (AEDT) for the unveiling of the...
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Consumers are well and truly stuck in a rut, according to the latest consumer confidence figures, which show September’s confidence levels to be as...
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Health Minister Tanya Plibersek has called a last ditch marketing tilt from Imperial Tobacco, which carries the tag line ‘It’s what’s on the...
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With under 24 hours to go until Apple’s ‘It’s almost here’ event, where the new iPhone 5 is expected to be launched, it seems the city of...
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Virgin Australia has confirmed reports Apple’s Passbook app is already functional in Australia, and formally announced its support for the ticketing...
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