Marcomms shares
Google’s fourth-quarter revenue was up 36% year on year, thanks to continued growth in its advertising business. Revenue for the quarter, ended 31...
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Brand Management shares
Almost two-thirds of consumers prefer to buy products from familiar brands rather than switch to new brands, a global study has found, quantifying a common...
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As another Super Bowl rolls around the new-comers and veteran brands add the finishing touches to the commercials that will air at half-time of the...
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American Airlines (AA) will seek to rise from the ashes of bankruptcy with its first rebrand in forty years and the largest aircraft order in the history of...
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News Limited will switch its video ad units to autoplay across its news websites next week, joining Fairfax Media as the only other major publisher to enact...
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Retailers will soon have to pay for listings in Google Shopping results, as well as come to terms with a new algorithm, with the web giant set to start roll...
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Australians are more likely to distrust than trust news on websites, blogs and commercial TV and radio, and more trust banks and mining companies than the...
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In what is presumably a world first, Turkish decorative paint brand Jotun has beautifully represented the colour-selection data of its market through a...
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Media agencies are growing and retaining talent at improving rates, with staff numbers up by 13% year and year and churn down by 11% in the past four years,...
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Brand Management shares
Reebok has taken on global partner rights with Tough Mudder-like obstacle race series ‘Spartan Race’, and will develop a range of clothing to cater to...
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The latest indicators from Roy Morgan research demonstrates that many Australians are spending more of their hard-earned income when heading out, rather...
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The lure of fame has become a lucrative marketing lever among young audiences, according to researchers who developed a scale to measure ‘need for...
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Data & Technology shares
Following on from Toolkit 2012, one of the most read pieces on Warc last year, the current edition aims to repeat its success. But where the former...
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The Guardian will launch a digital Australian edition this year, backed by internet entrepreneur Graeme Wood. The venture will see local hires made, both in...
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The Australian out-of-home industry continues to experience healthy growth at a time when other traditional media are seeing a decrease in audience and...
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Ever wanted to take a virtual journey into where the specific hamburger you are devouring emanates from? Now you can, with a ‘behind the scenes’ app...
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Marcomms shares
The results are in for the awards that no self-respecting media or politician wants bestowed upon them. Disaster is a dirty word, especially if you are in...
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Understanding People & Consumption shares
Consumer confidence failed to repond to rate cuts, a rising dollar, growth in the share market and a drop in unemployment in January, to start the year...
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Social & Content shares
Facebook versus Google: a fight to the search engine death? Well, not really. Mark Zuckerberg has entered his brand into the search scene by allowing users...
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Social & Content shares
Data has become one of the key fan engagement tools for this year’s Australian Open, with match statistics, player histories and social media insights...
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