Brand Management shares
Pepsi will ‘drinkify’ some of its snack brands in an effort to kickstart sluggish beverage sales. The food and beverage group plans to extend a number...
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Samsung has come up with a new promotion for its Galaxy S3 smartphone that targets Apple’s Maps following errors in the service that came to light in...
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Marcomms shares
Next year will see online advertisers work more closely with research agencies to match ad formats with campaign goals and optimise on the fly, according to...
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Coca-Cola will turn a stand in the Sydney Cricket Ground (SCG) into a pop-up beach for the summer cricket season. Coca-Cola ‘Beach @ The Cricket’ will...
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Brands that forge an emotional connection with their customers can expect 40% to 60% greater yield from those customers than from regular consumers. A study...
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Apple has announced its ‘Best of 2012′ list, a summation of the top-selling apps, songs and movies from the App Store throughout the past year. The highest...
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Marcomms shares
Mobile shoppers are burning the midnight oil in the lead up to Christmas, making most of their purchases late at night, suggesting many shop from bed or...
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Social TV app zeebox has captured a significant audience since launch two weeks ago, with 100,000 downloads to date. The app, which provides social TV...
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Consumer confidence has taken an unexpected dive ahead of Christmas, down by 4.1% to a neutral point of 100.0, according to the Westpac Melbourne Institute...
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Gumtree, four banks and a telco populated the list of the most ‘Googled’ brand names, while Coles’ ‘Down Down Prices are Down’ was the...
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Tourism Australia and Virgin Australia have announced plans to double the value of their current marketing partnership in a bid to further support the...
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Social & Content shares
While the Olympics garnered more tweets than any other event during 2012, including the US Presidential Election, President Obama’s ‘Four more...
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Social & Content shares
Movies, music and sport were the most discussed topics on Facebook this year, with boy band One Direction topping the list for buzz. Social TV pushes by the...
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A Gold Coast company is attempting to foil tobacco plain packaging laws by creating wrap around stickers for cigarette packs. Box Wrap, a sticker...
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Paul Fisher is to leave his post as CEO of IAB Australia for a multi-regional role with research giant Nielsen. Fisher will leave the organisation in early...
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Careers & Education shares
In an effort to stand out from the crowd with your online professional profile, you may very well be doing the opposite if you employ words such as...
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Digital ad management software provider Marin Software and Search Marketing Expo (SMX) are calling for search marketing geeks to come forward and prove...
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Social & Content shares
Twitter has launched photo editing and filter tools, escalating its stoush with Facebook-owned Instagram. The feud between the two social networks began...
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Google has updated its Search app for Android with functionality that rivals Apple’s Passbook app, the iOS 6 program that pulls your boarding passes...
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Channel Seven outrated Nine in 2012, taking a greater share of audience across the 40-week ratings period. Combined, the Seven Network’s various...
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