Understanding People & Consumption shares
Tourism Australia has been handed an unexpected $61 million marketing boost to target Asian tourists. The ‘Asian Marketing Fund’, set aside in last...
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“Advertising is the poetry of capitalism.” – Michael Maynard Each weekday in May we’ll bring you a niche, alternative or emerging...
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Social & Content shares
Facebook’s measurement team is to make its research on what does and doesn’t work when it comes to advertising on the social network public at...
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Woolworths has hit back in its loyalty war against Coles, with an ad mocking the recent high profile relaunch of Flybuys. In a TVC that highlights the size...
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The world’s largest brands are flocking to Google+ and engagement with their content is increasing, but the number of users and frequency use...
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“The Internet offers an interesting combination of advertising and community – by participating in the community you can become an...
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If the top 15 online retailers in Australia were a single entity, they’d be bigger than Myer and David Jones and almost on par with department store...
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Kmart boss Guy Russo has slammed retailers for destroying the word ‘sale’ and says he won’t focus on ecommerce for a few years yet in a spray...
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‘Decision engine’ Bing has announced a redesign, adding information from social networks to its search results as well as other features to help users...
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“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.” – David Ogilvy Each weekday...
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Check-in social network Foursquare is set to try its hand at daily deals and other strategies to monetise its user base, according to a report in the Wall...
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Marcomms shares
Sports and men’s magazines bore the brunt of the magazine industry’s woes in the latest round of readership figures from Roy Morgan Research....
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Marcomms shares
Newspaper readership declined further in the first three months of 2012, as publishers look to multi-platform strategies that maximise digital revenues and...
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“There’s never been a better time to be in advertising, and there’s never been a worse time.” – Aaron Reitkopf Each weekday...
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Gamification, or the use of gaming dynamics to influence user behaviour, is gathering steam as a marketing tool for engaging consumers and delivering...
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After a successful foray into gamification with the InvestorVille virtual investor game, the Commonwealth Bank is set to launch another game to help market...
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Sydneysiders are being urged to act as ambassadors for their city in a new tourism push from Destination NSW featuring user-generated content. Consumers...
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Social & Content shares
The best time to post on Facebook, and post on Twitter for Engagement engagement When is the best time to post links on Facebook and Twitter in order to...
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“Advertisements contain the only truths to be relied on in a newspaper.” – Mark Twain Each weekday in May we’ll bring you a niche,...
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How do you get sports fans to appreciate advertising dollars? Invest them into local sports groups, according to a new survey, that found out of all the...
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