Social & Content shares
Twitter is the future of ecommerce, according to the founder of a new tweet-to-buy system which launches tomorrow with high profile retailers Oroton, Ralph...
BY Marketing
Data & Technology shares
‘Big data’ and mobile payments using NFC chips in smartphones are among the breaking technology set to deliver on their hype, while cloud...
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The Apple vs Samsung trial has finally reached a conclusion with the jury reaching a verdict after two days of deliberation. Samsung must pay Apple just...
BY Marketing
Brand Management shares
For the first time in a quarter of a century, technology giant Microsoft is changing its logo. The new logo is in line with the new design direction of...
BY Marketing
Social & Content shares
Traditional broadcast media will always lead the viewing experience for events, director of marketing and social media for The GRAMMYS, Beverly Jackson,...
BY Marketing
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The Australian Marketing Institute (AMI) today hailed New South Wales’ best marketing campaigns as it revealed the winners of the 2012 NSW State...
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Telstra Corporation and Multi Channel Network (MCN) have brokered a deal that will see the pair’s combined online assets become the seventh most...
BY Marketing
Understanding People & Consumption shares
Roy Morgan Research has added an additional module to its Single Source survey to monitor how digital touchpoints are impacting on consumers’ media...
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Retail Food Group (RFG) has announced plans to acquire the business and intellectual property assets of Crust Gourmet Pizza Bars brand system. Since...
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Fashion retailers have overthrown snackfood manufacturers as the most followed brands on Facebook, a study from Online Circle has found. The July 2012...
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Coles is bringing rockers Status Quo to Australia and will sell a new studio album from the British group exclusively through its stores featuring the ‘big...
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Apple has become the most valuable public company of all time. The company’s stock closed at US$665.15 overnight, an all-time high, putting its market...
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Understanding People & Consumption shares
US retail behemoth, Walmart, has scaled back its expansion into emerging markets to “catch its breath” after having rushed in too fast. Senior executives at...
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Branding that’s targeted at children can make healthy food a more attractive option than unhealthy food, according to a new US study. Researchers from...
BY Charis Palmer
Brand Management shares
KFC gave us the bunless burger. McDonalds tried the surf ‘n turf. Now Hungry Jack’s has launched the wasabi burger. The purveyor of fast food is...
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Supermodel Miranda Kerr is to front a new campaign for Qantas Club in the airline’s bid to fight off competition from Virgin Australia’s...
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Crowdsourced mystery shopping app, Field Agent, has signed up almost 20,000 shoppers for retailers to employ as smartphone-bearing mystery shoppers in its...
BY Marketing
Marcomms shares
While 79.7% of online Australians now watch videos online, the nation is only the seventh most prolific user of online video per capita in the Asia Pacific...
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The Wall Street Journal has continued its reports on Apple’s television plans, indicating that a set-top box with an iOS-like interface and...
BY Marketing
Understanding People & Consumption shares
Less than one in four multinationals have rebranded well for their entry into the Chinese market, a study has found. When entering China, a brand’s...
BY Marketing
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