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“ I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes…”...
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Rich display and video ads not only achieve higher online engagement rates, but are also up to four times more effective at building brand measures than the...
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Social & Content shares
‘So.cl’, pronounced ‘social’, is a new social network launched publicly by Microsoft over the weekend, targeted at students and not positioned...
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Proposed new privacy laws are out of touch with business and pose “an impediment to the digital economy”, according to the head of the Australian Direct...
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“The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad.” – Howard Luck Gossage...
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Marcomms shares
Ad execs and journalists rank among the least trusted professionals in the country, according to a study, which places them on par with car salesman and...
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Despite smartphone penetration of around 50% and tablet uptake of 15%, time spent watching video on traditional TVs continues to grow, according to the...
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“The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business.” – Derby Brown...
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After unprecedented growth over the past two years, the Australian group buying market recorded its second straight quarter of decline, dropping by 14%...
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Brand Management shares
The Commonwealth Bank has become the first Australian brand to break into the world’s top 100 most valuable brands, debuting at number 60 on Millward...
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Spotify, the world’s largest on-demand music provider, launched in Australia overnight, boasting Commonwealth Bank, Carlton United Brewers,...
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“We’re obviously going to spend a lot in marketing because we think the product sells itself.” – Jim Alchin Each weekday in May...
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Leads shares
In a reversal of the accepted order, what you know, not who you know, is becoming more important to the supplier-client relationship as financial pressures...
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Strategy shares
eBay has employed a segmentation of its users to promote its behavioural targeting abilities using 15 ‘geo-tribes’ or named consumer archetypes for...
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Sir Martin Sorrell, CEO of agency holding company WPP, has flagged a growing importance of internal communications as a key trend for marketers to look out...
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“It’s getting easier and easier to start a magazine, but it’s harder and harder to keep it running.” – Samir Husni Each...
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Marcomms shares
Airport posters are the most effective form of outdoor media, and dynamic digital copy heightens the intensity of a brand’s communication, according...
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Financial Review Group CEO Brett Clegg today announced The Australian Financial Review app for iPad will launch next week. The app was built in house by...
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Social & Content shares
Facebook is set to break the $100 billion mark in its IPO, pricing its shares at $38 a unit. The pricing gives the social network a valuation of $104...
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Fairfax Metro Media has launched a print to mobile integration which enables readers to scan a photo in the paper to view further content, such as video, on...
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