shares
The Australian Marketing Institute (AMI) has named Victoria’s best marketing campaigns, revealing the winners of the 2012 Victorian State Awards for...
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Leads shares
To Microsoft, LinkedIn is as important a content marketing tool as its own website, technical evangelism lead at the technology firm, Sarah Vaughan,...
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Brand Management shares
Coca-Cola is stepping away from a closed, protective approach to innovation in favour of open methods such as crowdsourcing and co-creation for its new...
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shares
Top10 Australian logos of all time The votes are in! Marketing, in collaboration with sister publication desktop magazine, is pleased to announce our Top 10...
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Understanding People & Consumption shares
In the future there will be no traditional banks, entrepreneurship will overrun big business, middle-market supermarket giants will perish and artisans will...
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GPY&R chief executive Russel Howcroft’s rumoured move to Channel Ten has been confirmed as coming into effect early next year by the network....
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ABC has created the new role of head of online and mobile to oversee audience-facing initiatives across online and mobile platforms, appointing Mark Dando...
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Clemenger BBDO Melbourne, Host Sydney, JWT Melbourne, DDB Sydney and 303Lowe Sydney were among the Grand Prix winners at the SpikesAsia awards in a night...
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UK retailer Tesco is set to launch a three-dimensional virtual store that shoppers can walk through and buy from in the comfort of their living room using a...
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This anti-drinking ad from Finland paints a disturbing picture of what a drunk parent looks like to their children by casting them as monsters. Created by...
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Gillette has partnered with YouTube to launch a football channel to make highlight content from various football leagues available globally. ‘Gillette...
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shares
Samsung has hit back at rival Apple taking aim at the iPhone 5 in an ad that carries the message ‘It doesn’t take a genius’. As well as taking a...
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Social & Content shares
Smoking toddlers, cannibalistic killers, dogs behaving like humans and the World of Warcraft rank among the most shareable content on ninemsn, a study...
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shares
Proposals for a new radio audience measurement system have been called for in a tender issued today for the industry’s measurement services contract...
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Marcomms shares
While the overall drop in advertising revenue for the first six months of the year was only slight, the gap between the winners and losers in the ad market...
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Marcomms shares
Coca-Cola has launched a follow up to its wildly successful ‘Share a Coke’ campaign with a Spotify integration in a bid to tap into the emotion linked...
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Social & Content shares
Facebook has rolled out a real-time advertising exchange allowing targeting of users based on their immediate web-browsing habits, or linked to current...
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shares
Online marketplace eBay has unveiled a new logo ahead of a website redesign to make the site a “more contemporary and consistent experience”. The new look,...
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Marcomms shares
According to the Commercial Economic Advisory Service Australia (CEASA), online advertising expenditure surpassed that of newspapers for the first time in...
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Social & Content shares
Social search looks set to be the next digital trend to take off with Facebook chief executive Mark Zuckerberg revealing the social network is working on a...
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