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News Limited has begun selling its domestic online advertising inventory via real-time bidding for the first time. News announced yesterday that a number of...
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For its new range of condoms, SKYN, Ansell has launched a campaign which calls on Spotify users to create a sex songs playlists. Digital communications...
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Marcomms shares
Online advertising grew 10% year on year for the three months ending September 2012, while mobile advertising jumped 190% — figures that represent...
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ADMA has appointment six new members to its board of directors. Representatives from SAS, Foxtel, Woolworths, iiNet, MercerBell and Database Consultants...
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Social & Content shares
Television shows were the most talked about branded entities on Facebook in October indicating that social TV efforts have taken hold on the social network....
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The honeymoon period looks to be over for gadget-loving Australians, with the market taking a 28% dive in quarter three. A combination of consumer...
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Understanding People & Consumption shares
The upswing of optimism recorded among marketers in Asia Pacific last month was short lived. In November, pessimism has returned, according to Warc’s...
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Brand Management shares
Global FMCG giant Procter & Gamble has set its sights on innovation that creates entirely new categories, in a move which will see it triple its...
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Australian marketers are more advanced digital marketers than their Asia Pacific counterparts, exhibiting higher levels of spend and a more extensive use of...
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Click Frenzy, the troubled 24-hour sale which ended yesterday, resulted in more than $1.5 million worth of goods sold locally and a 240% increase in revenue...
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Social & Content shares
Pinterest has started paving the way for brand pages by launching accounts designed for marketers. The social scrapbooking site launched accounts that allow...
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Retailers who advertised on last night’s botched sales event site, Click Frenzy, have begun to ask for refunds. According to news.com.au, many of the...
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Marcomms shares
oOh!media, following its recent acquisition of Eye Corp, launched its consolidated digital airport media offering last night at Sydney’s Qantas...
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Marcomms shares
A campaign from Tourism Western Australia to leverage 2011’s Commonwealth Heads of Government Meeting (CHOGM) in Perth won top honours at last...
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Information technology giants SAS Institute, Google and NetApp topped the list of the best multinational workplaces. The list, developed by workplace...
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Australia’s advertising elite predict a return to growth for the industry next year, but not before another six months of weak performance. According...
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Social & Content shares
Facebook will attempt to put to rest questions over the value of its advertising solutions with the launch of a tool to help marketers track return on...
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Around two in three businesses fail to grasp the importance of blogging according to new research revealed alongside the ‘seven deadly sins of blogger...
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Australian online fashion retailer The Iconic will publish a quarterly print magazine that allows readers to shop straight from its pages using their...
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Brand Management shares
Businesses with strong C-level involvement in pricing and a willingness to step out of their pricing ‘comfort zone’ reap the rewards of higher...
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