shares
‘Showrooming’ behaviour, where consumers check out products in-store before returning home to buy online, may be more widespread than first thought...
BY Marketing
shares
The outspoken Ruslan Kogan has blacklisted users of Microsoft’s Internet Explorer 7 (IE7), imposing an ‘IE7 Tax’ of 6.8% on transactions made...
BY Marketing
Leads shares
Global media buyer Carat has relaunched its business-to-business media agency with a renewed focus on the Asia Pacific region, creating what it claims is...
BY Marketing
shares
Travel marketers are missing the mark when it comes to communicating with seniors, viewing them as a conservative ‘blue-rinse’ brigade rather than the...
BY Marketing
Marcomms shares
Mobile advertising is beginning to take centre stage, a fact Google has recognised and is moving to capitalise on. The search giant has integrated its...
BY Marketing
shares
Nine Entertainment Co is set to launch a social TV app to rival Seven’s Fango, as the campaign to make TV more social gathers steam. The app, to be...
BY Marketing
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Apple released its iOS 6 update overnight to the usual fanfare, introducing a number of new features that could impact on the way brands interact with...
BY Marketing
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More than half of Australia’s top 30 brands registered declines in their value over the past year, with Harvey Norman and David Jones among the worst...
BY Marketing
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Editor’s note: Marketing mag’s sister publication, Macworld Australia, hooked itself up to an IV drip of coffee to cover the keynote address of...
BY Marketing
Social & Content shares
Twitter passed a milestone on Sunday, running its first official TV ad to promote the use of hashtags in the US. A series of 15-second spots directed...
BY Marketing
Social & Content shares
Fairfax will charge members a nominal fee of $5 to join its new social network aimed at regional women, which is due to launch in June. The site, named...
BY Marketing
Marcomms shares
Twitter CEO, Dick Costolo, has revealed that “many days” during the last quarter saw the site generate more advertising revenue on mobile than from its...
BY Marketing
Marcomms shares
Facebook has launched an ‘app centre’ which may just be the first step in a move to monetise mobile through in-app downloads. Announcing the...
BY Marketing
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Vodafone has cancelled its six-year sponsorship of the V8 Supercars and 11-year sponsorship of the Australian cricket team to re-invest the money in...
BY Marketing
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Australian start-up Shoes of Prey plans to use $3 million in funding secured from heavyweight backers to invest in a major marketing push and take the...
BY Marketing
shares
Radio revenue for metropolitan markets returned to positive for May with all markets recording growth, according to industry body, Commercial Radio...
BY Marketing
Social & Content shares
Marketers woke this morning to the news that their LinkedIn accounts may have been affected by password hacking, which reportedly affected almost 6.5...
BY Marketing
Social & Content shares
After six years the old bird has been given the sack and a new bird is set to take flight, from today. Twitter has announced a redesigned logo, introducing...
BY Marketing
shares
Extending its sponsorship portfolio, Samsung has struck a major deal with the Australian Rugby Union (ARU), taking on official partner rights for the Qantas...
BY Chris Byrne
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It seems more Australians are turning the television on to switch off, with viewership of light entertainment programming reaching new heights in May,...
BY Marketing
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