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Supermodel Miranda Kerr is to front a new campaign for Qantas Club in the airline’s bid to fight off competition from Virgin Australia’s...
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Crowdsourced mystery shopping app, Field Agent, has signed up almost 20,000 shoppers for retailers to employ as smartphone-bearing mystery shoppers in its...
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Marcomms shares
While 79.7% of online Australians now watch videos online, the nation is only the seventh most prolific user of online video per capita in the Asia Pacific...
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The Wall Street Journal has continued its reports on Apple’s television plans, indicating that a set-top box with an iOS-like interface and...
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Less than one in four multinationals have rebranded well for their entry into the Chinese market, a study has found. When entering China, a brand’s...
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A golf magazine in the US has started producing personalised digital magazines for subscribers based on their most recent round of golf. Golf Digest...
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After the derision targeted at London’s 2012 Olympics logo, the logo for the Rio Olympics has taken a significant departure in style to that of its...
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In the wake of the Advertising Standards Board’s controversial ruling on Facebook pages, and after a year in development, The Communications Council...
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Facebook has announced that brands may soon be able to pay to have page posts shown in the news feeds of non-page fans, extending their reach beyond users...
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‘Obvious’, the company headed by Twitter co-founders Biz Stone and Ev Williams, have introduced a new collaborative publishing tool called...
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Despite being conducted just three days apart and using almost identical methodologies, consumer confidence figures from Roy Morgan Research and...
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Big tobacco’s attempt to overturn the Federal Government’s plain packaging laws has been thrown out in a ruling issued this morning by the High...
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Samsung has taken gold for results from its London 2012 Olympics sponsorship, as the sponsor that did best out of the Games in terms of website visits,...
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Soft drink brand Mountain Dew has found itself in the most embarrassing crowdsourcing debacle since Kraft’s iSnack 2.0. The fallout comes from a...
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Online retailers have nothing to fear from bad reviews and should embrace them for their trust building and feedback value, says Reevoo, the latest provider...
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Marcomms shares
‘Online video’, a format ‘traditionally’ entailing short rather than long online clips, is the subject of Marketing‘s latest infographic...
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The Interactive Advertising Bureau (IAB), Google, Facebook and Yahoo!7 called on the Government to be “reasonable and practical” at last week’s...
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Epic brand video alert! Lego has put the story of its origins into a 17-minute animated film of epic proportions. As the play block and iconic...
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Based on the most recent Nielsen data, Google+ continues to slowly increase its reach, hitting 9% of the online Australian population in June as it...
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Marcomms shares
In a feat of advertising agility, American telecommunications giant AT&T used footage of gold-medal performances from the Olympics just hours after the...
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