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Wine producer Casella Wines is calling on beer drinkers to help it produce the perfect lager as it seeks to enter the premium beer market through a campaign...
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Air New Zealand is trialling a program in the UK, whereby customers who recommend the airline’s new premium economy service on social media will...
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Apple has brought in the big guns to boost the image of its artificial intelligence feature Siri, posting new TV spots featuring actor Samuel L Jackson and...
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With less than one hundred days until the London 2012 Summer Olympics gets underway, news of marketing campaigns is beginning to flow thick and fast. So...
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Wearable computing devices will be the battle ground for technology companies and product marketers in the near future, just as tablets and smartphones are...
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Foxtel will air over 3200 hours of Olympics coverage, more aired to Australians than during any previous Games and far exceeding the 350 hours of coverage...
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As supermarket private label products win favour with consumers, Coles and Woolworths are looking to expand own-label offerings into the alcohol market in a...
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Amazon – the world’s largest online retailer – is reportedly in early stages of opening a warehouse in Australia, potentially offering...
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Facebook pipped Twitter at the post with its $1 billion purchase of photo-sharing network Instagram last week, beating the rival social network which also...
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The battle for supremacy in the music streaming market has begun with Telstra launching a service in response to recent launches from Samsung, Sony, Rdio,...
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Facebook earnt more from advertising in a quarter which saw it take over from Twitter as the best social network for news sources, according to a global...
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Hardware, car, liquor and supermarket retailers can expect good times ahead, in a year that isn’t looking as bad for retail as it has been made to...
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Australians are buying up big online, spending more than $2000 each per year, but continue to lavish much of their spend on overseas retailers who are...
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Guy Kawasaki, former ‘evangelist’ at Apple, is considered a marketing expert, particularly when it comes to using Twitter. He boasts over 850,000...
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In breaking news from the UK, a review into introducing mandatory plain packaging for tobacco products has been launched by the government. The...
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Generation Z, those born in the early to mid-1990s, are more cynical than previous generations when it comes to people in authority, and they don’t...
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Simon Dell is director of TwoCents Group and a regular contributor to Marketing magazine. See a list of his blog posts here. TwoCents were lucky...
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Entries open today for the 2013 Australian Product of the Year awards, the consumer-voted awards for most innovative new supermarket products. In its fourth...
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The iPhone versus Android battle is heating up. Having long dominated the smartphone market in Australia, iPhone is being faced with genuine competition for...
BY Chris Byrne
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As Spotify prepares to launch in Australia, the music streaming industry looks set to emerge as the next big platform for our ad market, if the experience...
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