Qantas to use Kerr’s allure in loyalty war campaign
Supermodel Miranda Kerr is to front a new campaign for Qantas Club in the airline’s bid to fight off competition from Virgin Australia’s...
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Marketing Magazine
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Crowdsourced mystery shopping: iPhone app recruits shoppers to spy on staff
Crowdsourced mystery shopping app, Field Agent, has signed up almost 20,000 shoppers for retailers to employ as smartphone-bearing mystery shoppers in its...
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Marcomms
Online video stragglers: Aus ranks 7th for video access in Asia Pacific
While 79.7% of online Australians now watch videos online, the nation is only the seventh most prolific user of online video per capita in the Asia Pacific...
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WSJ: Apple to ‘erase the distinction between live and on-demand TV’
The Wall Street Journal has continued its reports on Apple’s television plans, indicating that a set-top box with an iOS-like interface and...
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Understanding People & Consumption
Lost in translation: Few multinationals rename well for Chinese market
Less than one in four multinationals have rebranded well for their entry into the Chinese market, a study has found. When entering China, a brand’s...
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Social & Content
E-mag gives golfers personalised issue after every round
A golf magazine in the US has started producing personalised digital magazines for subscribers based on their most recent round of golf. Golf Digest...
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Rio’s Olympic logo: a sculptural logo for a sculptural city
After the derision targeted at London’s 2012 Olympics logo, the logo for the Rio Olympics has taken a significant departure in style to that of its...
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Social & Content
Comms Council launches social media code of conduct
In the wake of the Advertising Standards Board’s controversial ruling on Facebook pages, and after a year in development, The Communications Council...
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Social & Content
Facebook to enable promotion in news feeds of non-fans
Facebook has announced that brands may soon be able to pay to have page posts shown in the news feeds of non-page fans, extending their reach beyond users...
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Social & Content
Twitter founders introduce new ‘networked publishing’ tool, Medium
‘Obvious’, the company headed by Twitter co-founders Biz Stone and Ev Williams, have introduced a new collaborative publishing tool called...
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August consumer confidence: Aussie dollar, Olympics, RBA create confidence yo-yo
Despite being conducted just three days apart and using almost identical methodologies, consumer confidence figures from Roy Morgan Research and...
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Plain packaging appeal rejected, exiling big tobacco to marketing wasteland
Big tobacco’s attempt to overturn the Federal Government’s plain packaging laws has been thrown out in a ruling issued this morning by the High...
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Samsung wins Olympic sponsorship gold, Nike upstages Adidas again
Samsung has taken gold for results from its London 2012 Olympics sponsorship, as the sponsor that did best out of the Games in terms of website visits,...
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‘Diabeetus’, ‘Gushing Granny’: Mountain Dew crowdsourcing goes wrong
Soft drink brand Mountain Dew has found itself in the most embarrassing crowdsourcing debacle since Kraft’s iSnack 2.0. The fallout comes from a...
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Bad reviews are good for business, boost conversion
Online retailers have nothing to fear from bad reviews and should embrace them for their trust building and feedback value, says Reevoo, the latest provider...
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Marcomms
Infographic: Online video snapshot
‘Online video’, a format ‘traditionally’ entailing short rather than long online clips, is the subject of Marketing‘s latest infographic...
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Social & Content
IAB, Google, Facebook implore Gov for ‘reasonable’ new privacy laws
The Interactive Advertising Bureau (IAB), Google, Facebook and Yahoo!7 called on the Government to be “reasonable and practical” at last week’s...
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Lego’s brand story: The greatest Scandinavian epic since Beowulf
Epic brand video alert! Lego has put the story of its origins into a 17-minute animated film of epic proportions. As the play block and iconic...
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Social & Content
The marketing director’s guide to Google+
Based on the most recent Nielsen data, Google+ continues to slowly increase its reach, hitting 9% of the online Australian population in June as it...
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Marcomms
AT&T puts the ‘wow’ back into TVCs with near-live Olympic footage
In a feat of advertising agility, American telecommunications giant AT&T used footage of gold-medal performances from the Olympics just hours after the...
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