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The good folks at Effective Measure polled Australian internet users over eight days in mid-June to find out how they’re going to keep up to date with...
BY Marketing
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On the eve of the 2012 London Olympics, Nike has launched a powerful ambush ad which skirts Olympic restrictions by showing locations around the world also...
BY Marketing
Social & Content shares
YouTube is encouraging users to link their account with their other Google accounts, a move which would see real names used instead of anonymous monikers...
BY Marketing
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On the eve of the 2012 London Olympics, more than one in two Britons are unable to confidently name a sponsor of the event, a study conducted in the UK...
BY Marketing
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Online electronics retailer Kogan has partnered with Collingwood Football Club to create what they claim is the world’s first club-branded TV. The 42...
BY Marketing
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Pumped up with Olympic Fever, Unruly Media’s renowned Viral Video Chart has been taken to Olympic proportions to track the viral video success of...
BY Marketing
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Correction 25 July 2012: The original story published yesterday stated that Fairfax will sell its own inventory into Google’s DoubleClick ad exchange....
BY Marketing
Marcomms shares
Google, Facebook and other global digital giants will command one-third of the Australian ad market by 2017, leaving local publishers to battle over a...
BY Marketing
Social & Content shares
Facebook held an unpublicised emergency summit with ad agencies in New York two weeks ago to clear up confusion about its policies for ads, apps and pages,...
BY Marketing
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Mark Britt, Group CEO of Mi9, has been appointed as the interim chairman for the Interactive Advertising Bureau (IAB) Australia, replacing current chair...
BY Marketing
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Payment solutions innovator Square has released a new ‘say to pay’ system that could be set to make mobile wallet transactions truly...
BY Marketing
Marcomms shares
Advertisers have capitalised on the relaxation of rules that restricted outdoor media sites near Olympic venues to Games sponsors, prompting a buying...
BY Marketing
Social & Content shares
Twitter has introduced new targeting capabilities for Promoted Tweets that allow advertisers to target ads by location. Previously advertisers could only...
BY Marketing
Social & Content shares
Prime Minister Julia Gillard took to social media to connect with constituents over the weekend, taking part in a Google+ Hangout, but was slammed by the...
BY Marketing
Marcomms shares
Long dominated by execution performance metrics, the measurement of online ad effectiveness is shifting towards brand measures such as awareness,...
BY Marketing
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Catch up on the week that was in marketing. Marketing mag’s editors have selected their top picks and must-reads from the past week of marketing...
BY Marketing
Marcomms shares
Ten has sold its outdoor advertising arm, EYE, to oOh!media for $145 million, it has been officially announced today. oOh!media’s parent company,...
BY Chris Byrne
Brand Management shares
The Olympics brand is now the second most valuable brand in the world, behind Apple, thanks to a 38% jump in overall revenue and growth in broadcasting and...
BY Marketing
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Leo Burnett Sydney’s ‘Spotlight’ campaign for the national Census scooped the pool at last night’s IAB Awards, taking home three gongs as...
BY Marketing
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The ‘threat’ of cross-border online retail should be viewed by local retailers as an opportunity, according to industry experts, with seasonality and...
BY Marketing
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