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Watchers of TV and other video content continue to approach multi-screen viewing with a lean-back mentality, leaving them wide open to the influence of...
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UPDATE, 09/072012: Damon Johnston, current editor of the Sunday Herald Sun, has been appointed the new editor of the Herald Sun....
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People prefer using tablets for core daily activities, according to a new survey by Gartner, with pursuits such as checking email, reading news, social...
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Back on the campaign trail for her latest autobiography, Ita Buttrose gets down and jiggy with the kids at Google+ in this Hangout promoting A Passionate...
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Brands must become as one with media to attract, rather than interrupt, consumers with valuable content if they are to continue to prosper as the world...
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Retail sales rose 0.5% month on month and 3.5% year on year in May, a modest increase which could be due to the cold snap southern states experienced during...
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The Twitter user is a unique beast. Most likely to be between 18-24 years of age, they use Twitter to alleviate boredom and receive ‘insider...
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Less than half of Australian brands pursued innovation program over the past financial year, with less than one in five launching new products or adopting...
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A study in the US has found that branded content does not have a major influence on purchase intent among consumers. When asked if they felt more inclined...
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The Nine Network has embarked on a landmark study to understand how viewers watch the London Olympics across multiple screens, and how advertisers can...
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Love may not have been a word used to describe feelings towards Qantas at the end of last year, but the union squabble and consequent grounding of the...
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With the volume of content shared on Facebook having increased exponentially, not only is cut through for brands declining, but clicks on links shared by...
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Junk food advertising is not contributing to obesity levels among children in the minds of Australian parents who believe they’re not influenced by...
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The goal of this marketing activity is crystal clear, but we won’t spoil the dramatic ending of the video by letting you in on what it is. It’s...
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Out-of-home advertising continues to buck the trend of declining ad revenues, posting a 2% increase in the second quarter of the year. Sales revenues for...
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A study among young Australians has found that the vast majority of brands are not connecting with the $62 billion youth market. The study, which examines...
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Qantas today launched the first phase of its new advertising campaign, ‘You’re The Reason We Fly’, adjusting its position to focus more on the...
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Global ad spend is being buoyed by emerging markets, with growth in Asia Pacific, North America and Europe either weak or declining, according to...
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With a week since the Cannes International Festival of Creativity wrapped up, Marketing mag has had time to reflect on what really stood out from the...
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While consumer participation in societal issues soars globally, Australians remain more self-centred and less likely to take action to support good causes....
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