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Findings from the ‘Australian Facebook Performance Report’, released by social media agency Online Circle, show that while snackfood brand pages are...
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Marcomms shares
To build on the brand’s ‘posh’ qualities, Heineken has invested AU$11.1 million in an ad campaign for its Foster’s Gold premium...
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Twitter is gearing up for a major ad expansion by opening the testing phase of its self-service ad platform to small and medium-size businesses through a...
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In a bid to improve customer retention, and get a greater hold on serial cheapskates, group buying giant Groupon is testing a loyalty program in the US...
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Qantas has ruffled the feathers of the Twitterverse again, this time by shutting down a popular account that was masquerading as the airline’s PR...
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The Australian Football League (AFL) has announced it will apply for a top level internet domain name in a move to boost its online presence. The AFL will...
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To promote an update to its popular smartphone app, Woolworths has opened virtual supermarkets in two of Australia’s busiest train stations. Sydney...
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Print media continues to see its readership erode, with figures down for most major magazine and newspaper titles for the year ending 2011. According to Roy...
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Australia’s first multi-screen viewing report, released today by Nielsen, OzTAM and Regional TAM, shows that new sources of video content are adding...
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The line up of speakers at this year’s Cannes Lions, the 59th International Festival of Creativity, have been announced. As usual it’s a long...
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Apple has signalled a desire to encourage the exploding number of Chinese Mac users by including some significant China-specific features in its upcoming...
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The days of brand apps for the sake of brand apps were thankfully short-lived. Today, the best branded mobile apps don’t even feel like advertising....
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After filling the role of acting CEO since November, the Communications Council today announced the permanent appointment of Margaret Zabel as its CEO. Over...
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Brand Management shares
Marketing speak is in overdrive in the UK with Mars confectionary introducing a ‘calorie cap’ program across its chocolate range, according to...
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Subscription TV ad revenue grew by almost 4% in the second half of last year, driven by interactive programming according to the Australian Subscription...
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Social & Content shares
A new tool to help journalists find breaking news and eyewitness accounts via social media has been developed by American academics and Microsoft, according...
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Google’s move into hardware was rumoured to be accompanied by a foray into retail this week after Bloomberg reported on planning applications lodged...
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Declining consumer confidence is starting to affect the way Australian businesses market to consumers, with PMP saying fear over the global economy is the...
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Brand Management shares
Sony Music has sparked controversy following its decision to increase the price of Whitney Houston’s greatest hits album, The Ultimate Collection, on...
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In a well-timed announcement this Valentine’s Day, the Australian Competition and Consumer Commission (ACCC) has thrown its support behind online...
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