Social & Content shares
Marketers have been warned to tailor their social media strategies to the location they’re targeting, with new data revealing social networking...
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shares
Amazon is set to take on the might of iTunes, having struck deals with the four major US record labels in order to offer a micro-payments download and cloud...
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The 2012 Effie Index has named Unilever the most effective advertiser, McDonald’s the most effective brand, WPP the most effective advertising holding...
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Social & Content shares
Twitter has added another revenue stream to its books, striking a global alliance with Salesforce that will enable marketers to access and analyse public...
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Strategy shares
Woolworths has refreshed its positioning as the fresh food people, launching a new multi-million dollar brand campaign. The campaign seeks to bring to life...
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Fairfax has announced a business-wide overhaul which will see the struggling publisher shed 1900 staff, erect paywalls and move to tabloid-style formats for...
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The IAB has taken a proactive stance on the regulation of online advertising, appointing media and technology lawyer Samantha Yorke to the newly created...
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The global governing body for the internet (ICANN) released details of applications lodged for top-level domain (TLD) names, revealing who applied, who...
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‘Showrooming’ behaviour, where consumers check out products in-store before returning home to buy online, may be more widespread than first thought...
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The outspoken Ruslan Kogan has blacklisted users of Microsoft’s Internet Explorer 7 (IE7), imposing an ‘IE7 Tax’ of 6.8% on transactions made...
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Leads shares
Global media buyer Carat has relaunched its business-to-business media agency with a renewed focus on the Asia Pacific region, creating what it claims is...
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Travel marketers are missing the mark when it comes to communicating with seniors, viewing them as a conservative ‘blue-rinse’ brigade rather than the...
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Marcomms shares
Mobile advertising is beginning to take centre stage, a fact Google has recognised and is moving to capitalise on. The search giant has integrated its...
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Nine Entertainment Co is set to launch a social TV app to rival Seven’s Fango, as the campaign to make TV more social gathers steam. The app, to be...
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Apple released its iOS 6 update overnight to the usual fanfare, introducing a number of new features that could impact on the way brands interact with...
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More than half of Australia’s top 30 brands registered declines in their value over the past year, with Harvey Norman and David Jones among the worst...
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Editor’s note: Marketing mag’s sister publication, Macworld Australia, hooked itself up to an IV drip of coffee to cover the keynote address of...
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Social & Content shares
Twitter passed a milestone on Sunday, running its first official TV ad to promote the use of hashtags in the US. A series of 15-second spots directed...
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Social & Content shares
Fairfax will charge members a nominal fee of $5 to join its new social network aimed at regional women, which is due to launch in June. The site, named...
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Marcomms shares
Twitter CEO, Dick Costolo, has revealed that “many days” during the last quarter saw the site generate more advertising revenue on mobile than from its...
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