Customer service disappoints Aussie shoppers
Australian shoppers feel that businesses are not making them feel rewarded and appreciated, and are willing to pay 12% more for excellent service
BY Belle Kwan
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Marketing Magazine
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Breaking down Borders
What went wrong? Is Borders management to blame for driving it into the ground? Or was the international retail giant simply a victim of a changing...
BY Peter Roper
Speaking to the ladies
A Nielsen survey reports that Australian women look for quality and trust when forming long-term relationships with brands
BY Belle Kwan
Mobile providers not living up to expectations
Australians are unsatisfied at loading times needed for mobile web browsing
BY Belle Kwan
Agency land gets wise to baby boomers
We hear it every day, population growth is slowing and the baby boomers are taking over, the young will have to foot the bill for their retirement and it...
“Swap ya?” The next frontier for group buying?
I feel like every week brings the arrival of a new group buying deals website. I get an email from a new startup claiming it’s somehow different to...
Show me the ad money
Research predicts that Australia's adspend will continue to growth, with the internet taking over newspapers as the second largest medium by 2013
BY Belle Kwan
China goes to Hollywood
Chinese brands look to product placement campaigns in Hollywood productions to access both local and global audience
BY Belle Kwan
Deal or no deal
Group buying and daily deals are becoming a popular choice for both businesses and consumers, with this new trend in marketing boosting a quarter-on-quarter...
BY Belle Kwan
S.O.S – Save our site
Nearly every company has a web presence to capture the online audience, however, with millions of websites online, it is crucial that your website optimises...
BY Belle Kwan
Poison Apple: The rise of China’s genuine fakes
You have probably already come across it in your web trawling: that fake Apple store in China. If you haven’t, let’s get you up to speed....
Getting your head around online retail
Mobi-site or app? Mcommerce? Ecommerce? Two industry experts offer their advice on how to get started, and why you should.
BY Belle Kwan
What’s better, real people or robots?
Professional development days, personal development days, team building camps, athletics carnivals and sporting events. There are dozens of initiatives...
Lack of creative talent in industry
With average staff churn of 36.5% last year, Australia's advertising and media industry is finding it hard to hold on to talented Gen Ys
BY Belle Kwan
Michael Glass to New Republique
PRESS RELEASE
BY Marketing
Brands will save the planet, if they know whats good for them
The talk has been going for months, but only now has the government taken the first real steps of action. We may have a carbon tax, and if the government...
BY Marketing
Marketers reminded to speak when spoken to
With Facebook finding a new little brother in Skype video chat, where does that leave marketers in the family portrait?
BY Marketing
Marcomms
Smartphone addiction continues to climb
Research shows that 46% of Australians own smartphones, and their usage of mobile web is exceeding time spent online on personal computers
BY Marketing
SMEs duped by media scammers
Australian businesses are being separated from over $29 million each year through media scams, with small and medium business being most-duped.
BY Marketing
Marcomms
The cost of being the boss
Rebekah Brooks has become the worlds most famous misspelled name this week, thanks to her part in the News of the World phone tapping scandal. Marketing mag...
BY Marketing
