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Google has taken a step towards addressing the issue of YouTube’s measurability and targeting by introducing AdWords for video. The new service will...
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While digital subscribers to pay wall leader The New York Times have increased considerably in the past quarter, its digital ad revenues are on the slide....
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Facebook has created a central point for developer advice consolidating its various marketing advice sources into one program, the Preferred Marketing...
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Mobile ad impressions grew 156% year on year in the first quarter of 2012, as iOS continues to surge ahead to occupy three of the top five devices by share...
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Dame Edna Everage is the latest in a long line of ‘gigastars’ (their word) to endorse the Jenny Craig brand. As she prepares for her farewell tour...
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Optus has taken a step away from its product-focussed, animal-loving ad approach, launching a repositioning campaign aimed at connecting with consumers on...
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The national tourism body’s ‘There’s Nothing Like Australia’ campaign will be reinvented for a fresh international release across 27...
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SME owners are sticklers for detail when it comes to supplier communications and mistakes like misspelled names could have significant negative business...
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Hip new thing Pinterest is the talk of the social media world at present and many are out to capitalise on the momentum it’s enjoying. Carmaker Honda...
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Founder of The Fetch and former online editor of Marketing magazine, Kate Kendall, is to join the co-founders of YouTube for the launch of new publishing...
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Coles has taken its war with Woolworths into loyalty program territory, relaunching Flybuys and enlisting Vicar of Dibley actress and comedian Dawn French...
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Wine producer Casella Wines is calling on beer drinkers to help it produce the perfect lager as it seeks to enter the premium beer market through a campaign...
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Air New Zealand is trialling a program in the UK, whereby customers who recommend the airline’s new premium economy service on social media will...
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Apple has brought in the big guns to boost the image of its artificial intelligence feature Siri, posting new TV spots featuring actor Samuel L Jackson and...
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With less than one hundred days until the London 2012 Summer Olympics gets underway, news of marketing campaigns is beginning to flow thick and fast. So...
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Wearable computing devices will be the battle ground for technology companies and product marketers in the near future, just as tablets and smartphones are...
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Foxtel will air over 3200 hours of Olympics coverage, more aired to Australians than during any previous Games and far exceeding the 350 hours of coverage...
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As supermarket private label products win favour with consumers, Coles and Woolworths are looking to expand own-label offerings into the alcohol market in a...
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Amazon – the world’s largest online retailer – is reportedly in early stages of opening a warehouse in Australia, potentially offering...
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Facebook pipped Twitter at the post with its $1 billion purchase of photo-sharing network Instagram last week, beating the rival social network which also...
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