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After a successful foray into gamification with the InvestorVille virtual investor game, the Commonwealth Bank is set to launch another game to help market...
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Sydneysiders are being urged to act as ambassadors for their city in a new tourism push from Destination NSW featuring user-generated content. Consumers...
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The best time to post on Facebook, and post on Twitter for Engagement engagement When is the best time to post links on Facebook and Twitter in order to...
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“Advertisements contain the only truths to be relied on in a newspaper.” – Mark Twain Each weekday in May we’ll bring you a niche,...
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How do you get sports fans to appreciate advertising dollars? Invest them into local sports groups, according to a new survey, that found out of all the...
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Department store David Jones is readying itself for the launch of a new ecommerce platform and has committed to a tenfold increase in products available...
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As with most types of advertising, few consumers express an interest in receiving mobile ads, according to a recent study which tested a number of mobile...
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“Asked about the power of advertising in research surveys, most agree that it works, but not on them.” – Eric Clark Each weekday in May...
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The number of businesses outsourcing traditional marketing functions is expected to jump over the next 12 to 24 months from 9% currently to 21%, according...
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“The next horizon will be deep integration of the physical and interactive worlds. The future of online is offline.” – Cyriac Roeding ...
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Retailers notched a modest boost in sales during March with a 0.9% month-on-month and 3.7 percent year-on-year increase, according to ABS retail trade...
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Radio revenue for metropolitan markets continues to be patchy with Brisbane and Melbourne up and Sydney and Perth down, according to figures released today...
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Online advertising expenditure posted first quarter growth of 19% year on year for the period ending in March, driven by a surge in display advertising....
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Mothers are turning to social media to hold onto children who’ve flown the nest, friending their children in increasing numbers, according to a...
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Professional social network LinkedIn will acquire presentation-sharing site SlideShare for $119 million in a move designed to boost the content available to...
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“The best place to hide a dead body is on page two of Google search results.” – Unknown Each weekday in May we’ll bring you a...
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Australian retail brands are vanilla, all the same and devoid of innovation. These are the words of marketing guru, Mark Ritson, who spoke at the last...
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Repackaging a product can give it new life, as Hungry Jack’s has discovered with the recent launch of its mini cheeseburgers. The burgers, which are...
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A customer-friendly social media presence can entice consumers into switching brands, as more Australians turn to social networks to ask questions and...
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“The irony is that while there have never been more ways to reach consumers, it’s never been harder to connect with consumers.” – Brad...
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