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Committee chairperson Alex Allwood and spokesperson Lorraine Jokovic. The Communications Council announced today the launch of a Gender Diversity...
BY Marketing
Careers & Education shares
Global training, publishing and events company Econsultancy has announced a range of digital marketing courses specifically for the Australian marketplace....
BY Marketing
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Advertisers who used competitors’ names as keywords in Google AdWords campaign landed the search giant in hot water with the Federal Court five years...
BY Marketing
Brand Management shares
The Hill’s hoist, cochlear implant, plastic money, invitro-fertilisation and dual flush toilets are among Australia’s great innovations. But who...
BY Jacqueline Burns
Marcomms shares
Early adopters of tablet advertising are failing to make use of the medium’s interactive abilities and few are taking into account the impact of...
BY Marketing
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Retailers have suffered another set back with sales figures released today showing below expected growth overall and more declines for department stores and...
BY Marketing
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It’s hard to tell these days whether April Fool’s Day pranks are approached from the angle of brand building or just as a bit of fun between...
BY Marketing
Marcomms shares
The advertising market dropped 1.4% in 2011 to $13.5 billion after a 7.4% increase in 2010, according to the Commercial Economic Advisory Service of...
BY Marketing
Marcomms shares
Out-of-home advertising posted a year-on-year increase of 4%for the first quarter of 2012, making it the ninth consecutive quarter of growth for the sector,...
BY Marketing
Social & Content shares
Facebook’s Timeline brand page layout increases fan engagement by 14% and content engagement by 46% per post, according to research conducted by...
BY Marketing
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Google has weighed in on the pay wall debate, launching a new microsurvey research tool to make market research more affordable and act as an alternative...
BY Marketing
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In a neat piece of contextual work, toy Etch A Sketch has released a campaign in the US responding to its comparison with Republican presidential nominee...
BY Marketing
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Digital radio uptake has exceeded forecasts with almost 400,000 units sold in the past year, bringing penetration of the device to one in ten households....
BY Marketing
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Fashion retailer Glue has hit out at brands which use discount online retailers, claiming the practice is devaluing the retailer’s brand. Owner of...
BY Marketing
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Capping off this week’s festival of commercial creativity, Circus, the ‘AWARD’ awards were presented in front of over 800 guests at...
BY Marketing
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The internet will contribute more than half of Australia’s media growth between now and 2015 to account for 14% of revenues, or $4.1 billion,...
BY Marketing
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Google has posted a video on its developer’s YouTube channel explaining how its TV service will work. While it is put together from a developers...
BY Marketing
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Half of consumers under age 40 are willing to pay extra for products and services from socially-responsible companies, according to Nielsen’s Global...
BY Marketing
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Apple will display signage on its website and in store saying that the new iPad is unable to connect to Australia’s 4G long-term evolution (LTE)...
BY Marketing
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eBay’s top 2000 retailers achieved almost double the growth of other online Australian retailers in 2011, notching a 45% revenue increase. The...
BY Marketing
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