Social & Content shares
The portion of the online population visiting social media sites has grown by 12% in the past year, according to Nielsen’s Online Ratings, with...
BY Marketing
shares
“I fear three newspapers more than a hundred thousand bayonets.” – Napoleon Each weekday in May we’ll bring you a niche,...
BY Marketing
shares
Growth in online retail continues to outpace traditional retail at a rate of almost four to one, but the online pattern is changing as its growth slows and...
BY Marketing
shares
The UK Monarchy brand would rank as the eighth most valuable brand in the world, if figures from brand valuation firm Brand Finance are applied to Millward...
BY Marketing
Social & Content shares
Small to medium businesses are still behind the eight ball when it comes to reaching consumers on social media, according to a report from Sensis and AIMIA....
BY Marketing
shares
“It used to be that people needed products to survive. Now products need people to survive.” – Nicholas Johnson Each weekday in May...
BY Marketing
shares
“News is something somebody doesn’t want printed; all else is advertising.” – William Randolph Hearst Each weekday in May...
BY Marketing
shares
CommBank has owned up to the ‘CAN’T’ teaser campaign, launching its new brand campaign ‘CAN’ over breakfast today with the aid of a new ad...
BY Marketing
Social & Content shares
Business process outsourcing firm Aegis Australia says it has employed a team of “highly-skilled social media conversationalists” to offer social media...
BY Marketing
shares
The best market and social research was recognised at an awards dinner last night, with two awards given to work done for Coles, one for work on NAB’s...
BY Marketing
shares
“ I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes…”...
BY Marketing
shares
Rich display and video ads not only achieve higher online engagement rates, but are also up to four times more effective at building brand measures than the...
BY Marketing
Social & Content shares
‘So.cl’, pronounced ‘social’, is a new social network launched publicly by Microsoft over the weekend, targeted at students and not positioned...
BY Marketing
shares
Proposed new privacy laws are out of touch with business and pose “an impediment to the digital economy”, according to the head of the Australian Direct...
BY Marketing
shares
“The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad.” – Howard Luck Gossage...
BY Marketing
Marcomms shares
Ad execs and journalists rank among the least trusted professionals in the country, according to a study, which places them on par with car salesman and...
BY Marketing
shares
Despite smartphone penetration of around 50% and tablet uptake of 15%, time spent watching video on traditional TVs continues to grow, according to the...
BY Marketing
shares
“The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business.” – Derby Brown...
BY Marketing
shares
After unprecedented growth over the past two years, the Australian group buying market recorded its second straight quarter of decline, dropping by 14%...
BY Marketing
Brand Management shares
The Commonwealth Bank has become the first Australian brand to break into the world’s top 100 most valuable brands, debuting at number 60 on Millward...
BY Marketing
PreviousNext
Page 174 of 291
