Medium of the day: Krash Magazine
In a daily digest, Denise Shrivell from the MediaScope Advertising Directory helps you increase your awareness of the ever deepening and evolving...
BY Belle Kwan
Authorization
Marketing Magazine
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Medium of the day: Media Cart
In a daily digest, Denise Shrivell from the MediaScope Advertising Directory helps you increase your awareness of the ever deepening and evolving...
BY Belle Kwan
Smartphone app downloads skyrocketing in Asia-Pacific
Forecast from independent telecoms analyst Ovum shows Asia-Pacific mobile app downloads reaching almost five billion in 2011, almost triple last year. By...
BY Peter Roper
Medium of the day: Wine100
In a daily digest, Denise Shrivell from the MediaScope Advertising Directory helps you increase your awareness of the ever deepening and evolving...
BY Belle Kwan
Magpie supporters show the most love
Non-Victorian readers, bear with us while we indulge in some AFL reporting (as a Melbourne-based publication, we reserve this right to). Collingwood is a...
BY Belle Kwan
Medium of the day: DreamWalk Mobile
In a daily digest, Denise Shrivell from the MediaScope Advertising Directory helps you increase your awareness of the ever deepening and evolving...
BY Belle Kwan
Medium of the day: Hot Copper
In a daily digest, Denise Shrivell from the MediaScope Advertising Directory helps you increase your awareness of the ever deepening and evolving...
BY Belle Kwan
Newspaper ads succeed in effectiveness
Do advertisements work for you? When you flip through your weekend paper, do spot red callouts screaming big promotions entice you to jump into the car and...
BY Belle Kwan
Kids’ income returns to pre-GFC levels
Research conducted by The Cartoon Network has found children’s income has returned to pre-GFC levels. The annual ‘New Generations’ study found...
BY Sean Greaney
Spinning the experiential wheel
If you’re a social media addict, and love free stuff – then you’ve probably been following IKEA’s Facebook and Twitter updates on...
BY Belle Kwan
ACCC pickin’ up bad vibrations
Door-to-door seller of vibrating therapy products finds out the importance of being honest with your customers, and making sure your salespeople are too....
BY Peter Roper
Spring is here
Answering to the rise of digital channels and niche cable offerings, FremantleMedia Australia, one of the country’s largest producers of entertainment...
BY Belle Kwan
Talkin ’bout your lead generation
Global survey of marketing and sales managers finds very few satisfied with quality and quality of leads generated by marketing departments.
BY Peter Roper
The Asian boom
We’ve got mild weathers, friendly people, beautiful fresh produces, and only a short flight away – its no wonder Asian travellers love coming...
BY Belle Kwan
Future of newspapers rosy, says Newspapers
The Newspaper Works declares Australian newspaper industry in a good position to transition to the digital age, but print is still where the money is.
BY Peter Roper
Australian marketers getting wise to new channels
Every marketer knows that having a target audience in mind and selecting targeted channels is not only cost effective, but also more likely to generate...
BY Belle Kwan
Are we keen on green?
Economic instability had drawn consumers’ attention away from the problems of climate change and global warming in 2009, but a recent poll by Nielsen...
BY Belle Kwan
Qantas gets lesson in social media
So you’ve created a profile page and uploaded some cool photos, and finally understood the difference between the ‘@’ and ‘#’ on Twitter....
BY Belle Kwan
Please wait while page is loading…
How long are you willing to wait for a web page to load on your mobile phone? A recent trip to Singapore made this writer realise how smartphones are meant...
BY Belle Kwan
2011 EFFIES see more marketing solutions than mere advertising campaigns
The advertising industry held its breath last night as the year’s most awaited award was announced – the Grand Effie Award was given to Happy...
BY Belle Kwan