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The Australian Competition and Consumer Commission (ACCC) is taking legal action against AirAsia for displaying misleading prices on its website,...
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Optus has launched an online community to act as a customer service forum for its customers’ product and service related queries. ‘My Optus...
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Woolworths has thrown its hat into the daily deals ring with the soft launch of its own discount site, Door Buster, last week. The site follows a Catch of...
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It has been described as starting off where Google failed with its ‘Squared’ structured data and semantic search experiment. FindTheBest is a...
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Google’s ad revenue continues to soar despite a slowdown at the end of 2011, with a total of US$36.53bn in ad revenue recorded for the year, a 29.4%...
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Earlier today (AEDT), Apple announced a set of education initiatives as part of an attempt to further carve out gains in the education sector. At a press...
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With app numbers set to explode in 2012, the task of monetising them becomes ever more challenging. A new study, however, suggests that future profitability...
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Like all tech-based industries, telecommunications is a sector in flux. With game-changing devices making their presence felt, low-cost smartphones, tablets...
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High-profile web and technology organisations including Google and Wikipedia have gone ahead with planned protests against the Stop Online Piracy Act...
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Out of home (OOH) advertising has shown stable growth while other traditional media channels have declined. But this is not to say the OOH scene is standing...
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Despite the erosion of traditional advertising channels and a soft media market, out of home (OOH) advertising channels posted a 3.4% increase in 2011 with...
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The custom publications of ANZ Private and ANZ Trustees are set to relaunch this year with a change of publisher for both titles. ANZ Private’s luxury...
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Advertising on Facebook gained traction in 2011 with an 18% increase in click through rates (CTRs) and improved value for advertisers according to a report...
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Brand Management shares
At 18 minutes, it’s long for a YouTube video. But for a lecture into the current state of branding, a detailed insight into one of the world’s...
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Consumer goods giant Procter and Gamble (P&G) has taken aim at increasing its reach in China as multinationals look to the Chinese countryside as the...
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Soon, it will be your TV watching you, as manufacturers move to integrate front-facing cameras, potentially enabling advertisers to know who’s...
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The mobile payment scene has been a hive of activity in recent months, with trials of Google Wallet beginning in the US, bringing wallet-free potential...
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The rights to use late civil rights activist, Dr Martin Luther King Jr, as a brand partner are for the first time available to brands. They don’t come...
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Australians are feeling good about the new year according to this week’s Roy Morgan Consumer Confidence Rating. Confidence jumped 9.4 points to reach...
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Google has unveiled the next step in its master plan by integrating its existing search service with its social networking products, and in turn presenting...
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