Brand Management shares
More than a quarter of Australian marketers think their brand has lagged over the last 12 months, according to new research from Deloitte and Facebook. A...
BY Ben Ice
Marcomms shares
Roger Federer has been confirmed as Uniqlo’s new face in tennis, after rumours of the superstar’s departure from Nike spread last month....
BY Josh Loh
Marcomms shares
Spotify has announced the restructuring of its free audio streaming platform, allowing users to skip ads. Free Spotify users in Australia will now have the...
BY Josh Loh
Leadership shares
UnLtd, the media, marketing and creative industry social purpose organisation, has appointed Sev Celik, previously eBay sales director Australia at Triad...
BY Ben Ice
Data & Technology shares
Following JCDecaux’s announced acquisition of APN Outdoor, the Australian OOH company has launched its newest data analytics offering, one it says...
BY Josh Loh
Marcomms shares
Telstra has launched its latest campaign celebrating its partnership with Apple, ‘Together, It’s Magic.’ Today Telstra released its 60-second TVC featuring...
BY Josh Loh
Marcomms shares
oOh!media has launched its new private marketplace, one it claims will facilitate out-of-home campaign planning and purchase within two minutes and in under...
BY Ben Ice
Marcomms shares
Optus took out full page adverts in Fairfax News Corp newspapers today to apologise to fans for its World Cup coverage disaster. In move surely inspired by...
BY Josh Loh
Social & Content shares
Twitter has released its metrics for the group stages of the World Cup, measuring discussion levels of teams, moments and players. In a week full of major...
BY Josh Loh
Marcomms shares
Facebook has announced major updates to its ad serving process on Pages as well as new music, video chat, Explore and camera effects functionalities for...
BY Josh Loh
Marcomms shares
Google is dumping AdWords, DoubleClick and Google Analytics in a major rebranding of its flagship marketing and advertising offerings. In a blogpost by...
BY Josh Loh
Marcomms shares
Facebook has begun testing a new feature allowing users to block content from appearing on their News Feeds based on keywords. Haven’t seen the latest Game...
BY Josh Loh
Leadership shares
Pureprofile has announced Ben Sharp as its new head of revenue and operations ANZ. An ASX announcement today revealed Ben Sharp as Pureprofile’s newest head...
BY Josh Loh
Careers & Education shares
PwC Australia has partnered with Melbourne Business School and The Marketing Academy to announced its new invitation-only CMO program. This week Price...
BY Josh Loh
Data & Technology shares
EZToken Rewards has launched what it calls the world’s largest blockchain loyalty program in Australia. Sydney based blockchain company EZToken has launched...
BY Josh Loh
Marcomms shares
Facebook has launched its latest masterbrand campaign, ‘Here Together’, taking a stand against fake accounts, fake news and data misuse. Following its rocky...
BY Josh Loh
Marcomms shares
The Commonwealth bank has taken top spot in BrandZ’s first annual valuation report for Australian brands. The latest study from WPP and Kantar...
BY Josh Loh
Marcomms shares
JCDecaux has finalised its $1.119 billion acquisition of rival APN Outdoor (pending the ACCC’s approval) only days after oOh!Media’s purchase of...
BY Josh Loh
Understanding People & Consumption shares
A new report measuring consumers’ time spent online found that 72% are happiest when shopping. Ecommerce martech company Rokt has released its latest...
BY Josh Loh
Marcomms shares
oOh!Media will not be continuing with Adshel’s branding, following its acquisition of the out-of-home company on Friday. Late last week, oOh!media...
BY Josh Loh
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