Fivex Art Prize joint winners revealed
The winners of the inaugural Fivex Art Prize – Australia’s first award focused on billboard art – have now been revealed. Out of a prestigious group...
BY Marketing
Authorization
Marketing Magazine
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Oh poop!
Poop may be just one of the milder adjectives we could use to describe 2020, but a creative content agency in Melbourne has decided to be as literal about...
Marcomms
Salesforce acquires Slack for $27.7 billion in a strategic move but is it enough to compete?
Salesforce has acquired cloud and channel-based communications platform Slack for a hefty $27.7 billion. The move will certainly extend the reach of its CRM...
Data & Technology
Study says that meaningful connections transform customer and employee experience
Cloud provider Lucidworks commissioned a study by Forrester Consulting that found connecting employee and customer experiences is a clear path to...
MG Motor Australia’s test drive campaign for the Red Cross
The iconic MG motor car brand has announced its renewed support of Australian Red Cross in a campaign that invites people to test drive its cars in return...
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Social & Content
TikTok shares the top 100 creators, trends and videos in Australia from 2020
Viral video platform TikTok has today released a year in review, sharing lists of the most popular creators and videos in Australia during 2020. The lists...
GLAAD and Getty Images launch guidelines for transgender representation
GLAAD and Getty Images have announced guidelines designed to support the authentic visual representation of the transgender community. Coinciding with an...
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Understanding People & Consumption
Pinterest pins the latest Christmas trends
New data from Pinterest indicates some of the popular Christmas trends that people are searching for online as they prepare for the festive season....
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Leads
Record global Black Friday sales of $2.4 billion
Ecommerce platform Shopify has reported record-setting Black Friday sales. There were sales of $2.4 billion USD reported globally from Shopify’s independent...
It’s Your Energy campaign launched to give consumers more control
‘It’s Your Energy’ is a new campaign launched by the Essential Services Commission and aimed at encouraging Victorians to become more...
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Fivex Art Prize: Billboard Art Reimagined
The Fivex Art Prize is Australia’s first digital billboard art award. Following the recent announcement of the Know My Name initiative (Marketing 19...
Generation Zers believe they are the most creative, according to Adobe poll
New research conducted online by The Harris Poll on behalf of Adobe reveals a generational divide when it comes to beliefs regarding creativity, with 64...
Social & Content
Snapchat launches Spotlight with US$1 million a day in prizes
The popular social media channel has revealed Spotlight, an additional platform for users to share individualised personal Snaps in a public display. It...
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‘I’m Every Woman’ music clip for Women’s Community Shelters launched
Women’s Community Shelters is a charity that provides emergency short-term accommodation for women and children who find themselves homeless after...
Data & Technology
Global research reveals The Iconic is top omnichannel marketing brand in APAC
The research examined user experience (UX) and omnichannel capabilities of online retailers. The research found digital retailers across the APAC region...
Strategy
‘Great Australian Seafood, Easy As’ campaign launched
‘Great Australian Seafood, Easy As’ is a new national consumption marketing campaign launched by the Australian seafood industry’s peak...
Social & Content
Christmas campaigns wrap 2020 – who wins COVID Christmas?
The festive season has arrived. Marketing departments have been working overtime to create special campaigns to cap off a challenging year for consumers...
PwC’s Australasian Entertainment and Media Outlook reveals COVID impact on consumer habits
The 2020-2024 Outlook is the 19th iteration from PwC and it shows entertainment and media revenue projected to contract by 4.46 percent to $57.4 billion in...
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Social & Content
SEEK implements Brightcove video tech on its website
The SEEK employment marketplace has developed its offering for jobseekers and employers by creating a video library on its website that already features...
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Data & Technology
UnitingCare rolls out contact tracing tech in 72 hours
UnitingCare Queensland (UnitingCare) is a healthcare provider and charity with a workforce of 17,400 and 9000 volunteers, while catering to over 400,000...
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