Strategy shares
German food retailer ALDI has entered the Chinese market for the first time, opening two prototype stores in Shanghai last week. By Natalie Mortimer. The...
BY Marketing
Data & Technology shares
In its biggest acquisition to date, CRM platform Salesforce has acquired data analytics platform Tableau for US$15.7 billion in stocks. The two parties...
BY Ben Ice
Data & Technology shares
Last week Apple hosted its annual Worldwide Developers Conference (WWDC), revealing highly-anticipated updates to its mobile and desktop platforms. Apple...
BY Josh Loh
Strategy shares
Ikea is working on custom accessories for gamers and Lynx has developed a range of Xbox personal care products. Microsoft has partnered with Lynx to launch...
BY Ben Ice
Data & Technology shares
Amazon has announced its purchase of Sizmek’s Ad Server and Dynamic Content Optimisation businesses. The purchase follows a two-month sales review...
BY Ben Ice
Understanding People & Consumption shares
Apple will replace iTunes with three separate apps – Music, TV and Podcasts – as it aims to solidify itself as an entertainment service. Launched in 2001,...
BY Ben Ice
Understanding People & Consumption shares
Sex in advertising may leave consumers feeling a little dirty – a new Monash University study aims to demonstrate how casual sex in marketing prompts...
BY Ben Ice
Data & Technology shares
Only 13% of websites retain their ranking position in search across mobile and desktop, a new study has found. The next time you’re looking for an item...
BY Josh Loh
Marcomms shares
Following a successful launch earlier in the year, the latest instalment of Heart Foundation and Host/Havas’ ‘Serial Killer’ campaign is receiving some...
BY Josh Loh
Marcomms shares
MCN will launch six-second advertising spots across its linear TV network, a first for traditional Australian broadcasting. The six-second spot has received...
BY Josh Loh
Understanding People & Consumption shares
YouTube is the most popular brand among Australian youths, according to a new report from Growth Tank and Youth Insight. The ‘Top 100 Youth Brands Report’...
BY Josh Loh
Social & Content shares
Social media management tool Hootsuite has announced its integration with Google My Business app, available to business owners today. The new service will...
BY Rob Hay
Data & Technology shares
Brands and agencies leveraging Datorama’s marketing intelligence capabilities look set to benefit from an app marketplace designed to simplify and...
BY Rob Hay
Understanding People & Consumption shares
Marketing Mag has teamed up with Dynata to deliver key insights into the way customers prefer to choose and communicate with utilities providers. The fifth...
BY Rob Hay
Careers & Education shares
More marketing professionals will receive a wage increase this year than last, but it will be a less significant increase than they hoped for, according to...
BY Rob Hay
Data & Technology shares
SugarCRM is continuing to expand its offering with the acquisition of Salesfusion, a leading provider of marketing automation solutions. The announcement...
BY Rob Hay
Understanding People & Consumption shares
A new report shows inclusively designed products and services could benefit the Australian retail sector alone by as much as $4 billion. Commissioned by the...
BY Rob Hay
Data & Technology shares
Having already offloaded AU$51 million of its assets to stave off bankruptcy, Sizmek is now reportedly in talks with Amazon to sell its Ad Server. Amazon is...
BY Josh Loh
Marcomms shares
With blackout laws banning political advertising in conventional media now in effect ahead of tomorrow’s federal election, it seems a fitting time to...
BY Rob Hay
Data & Technology shares
The functionality and scalability of Magento Commerce branded stores is set to improve thanks to a new partnership between Amazon and Adobe that should...
BY Rob Hay
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