Marcomms shares
GoPro has announced its partnership with Instagram, allowing users to edit, augment and post directly to their Stories through GoPro’s app. GoPro announced...
BY Josh Loh
Marcomms shares
Facebook will be introducing new functionalities to its platforms in the coming months, including virtual reality, augmented reality, new privacy controls...
BY Josh Loh
Data & Technology shares
Marketo has announced the acquisition of marketing performance management software firm Bizible. The acquisition, the largest yet for Marketo, was announced...
BY Ben Ice
Data & Technology shares
After joining forces in August last year, Marketo and Google Cloud are now working together to create new AI products for marketers. As announced at...
BY Ben Ice
Marcomms shares
Oakley has launched its latest campaign addition to its ‘One Obsession’ brand platform, telling athletes ‘It’s OK’ to make personal sacrifices in the...
BY Josh Loh
Leadership shares
Cast your minds back to 2016, to the morning of 8 November to be precise. Do you remember what you were doing? There’s a strong likelihood that whatever it...
BY Madeleine Swain
Brand Management shares
Facebook has publicly released its internal enforcement guidelines for the first time, in a move to improve transparency following the Cambridge Analytica...
BY Josh Loh
Marcomms shares
Jaguar has launched its partnership with the Museum of Contemporary Art to build on its ‘Art of Performance’ brand platform, launching a...
BY Josh Loh
Data & Technology shares
Westpac has announced the release of the Westpac Banking Skill, allowing customers to interact with their finances using the home voice assistant Amazon...
BY Josh Loh
Marcomms shares
Medibank has released its new campaign with the announcement of ‘Medibank At Home’, offering members the option to receive treatment at home where possible....
BY Josh Loh
Data & Technology shares
Forrester’s new report advises which technologies marketers need to turn their attention to, comparing business value with maturity. Forrester surveyed...
BY Josh Loh
Marcomms shares
Free TV Australia has lodged its submission to the ACCC’s inquiry into digital platforms, addressing the market power of Facebook and Google. Free TV...
BY Josh Loh
Brand Management shares
Apple is continuing on its goodwill crusade, donating to charity for every old device returned through its Apple GiveBack program. Ahead of Earth Day on 22...
BY Josh Loh
Brand Management shares
Amazon is considering entering the financial sphere, reportedly considering a chequing accounts service. Forrester’s new report advises bankers how to move...
BY Josh Loh
Marcomms shares
Airbnb has launched its new tool equipping event organisers with the ability to create personalised interactive maps for attendees. Airbnb this week...
BY Josh Loh
Careers & Education shares
Marketers at legacy firms are far behind their digital-native counterparts in terms of digital marketing aptitude, with a skills gap of 73%, according to...
BY Josh Loh
Careers & Education shares
Demand for IT postgraduates will skyrocket in the next five years and the industry will see an average annual income increase of 3.1%. Deloitte Access...
BY Josh Loh
Brand Management shares
Air New Zealand has topped the list of Australia’s most reputable companies for the second year in a row, however it missed top spot on home soil. Air New...
BY Josh Loh
Careers & Education shares
The Marketing Academy today announced the launch of its new alumni program in partnership with general insurer IAG. Parent company of NRMA Insurance and...
BY Josh Loh
Marcomms shares
Thankyou is so confident in its nappies that it is offering competing Huggies diapers to unsatisfied parents. In the latest spin on the ‘money-back...
BY Josh Loh
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