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A new report released by Datamonitor has found consumers are concerned by natural and organic claims made by cosmetic brands. The report found 30% of US...
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Marcomms shares
Fairfax Media has announced a partnership with Network Ten to gain access to the television broadcaster’s national news content. The content deal will...
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Brand Management shares
Following months of planning with media agency Mindshare, Nike has announced the launch of what it has described as one of the biggest campaigns in the...
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On the back of a number of brand reintroductions, global haircare brand Pantene is set to bring back the line that made international model, Rachel Hunter,...
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Social & Content shares
Chief operating office of Twitter, Dick Costolo, has forecasted an advertising boom as the micro-blogging platform prepares to launch a new advertising...
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Demand for Marketing professionals is on the rise. The E.L. Index has released its May report, showing a 6% increase in executive positions nationally with...
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Marcomms shares
To add sting to their campaign, rebranded talk radio station, MTR 1377 is set to launch a series of TVCs, going live on free-to-air television this week....
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Australian retailers looking to boost in-store foot traffic must ensure they have an effective online search strategy, says a report released by Outrider....
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Akamai and Viocorp have announced their sponsorship of the inaugural TED event in Australia, TEDxSydney. TEDxSydney, organised by General Thinking, will be...
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Marcomms shares
Canon has released a campaign entitled ‘Clive, Age 5′, aiming at showcasing the artwork produced by a five-year-old child with a Canon PIXMA and...
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Austereo has launched a campaign with The Salvation Army, to create awareness among young people for the Red Shield Appeal as a complement to traditional...
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SBS has announced it will form a three-way partnership with Sony and Harvey Norman to bring Australian soccer fans the 2010 FIFA World Cup in South Africa...
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Figures released today by the Audit Bureau of Circulations show sales of Monday to Sunday metropolitan newspapers fell by 3% in the three months ending...
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Overseas web retailers are reaping sales from Australian consumers with little challenge from local businesses. A US-based internet retailer survey has...
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Intangible Business has released ‘The Power 100: The World’s Most Powerful Spirits and Wine Brands, 2010′. Smirnoff has been crowned the most...
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Former major sponsor of embattled NRL team Melbourne Storm, News Ltd said it would not support or fund any legal action the directors of the team take...
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Marcomms shares
As many as two in three Australians are unaware that many well known TV brands are actually manufactured in China – and many would be concerned over...
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Marcomms shares
Nielsen’s online division has launched a mobile internet audience measurement tool, which the company claims is a world first. Nielsen says that the...
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Eyeblaster’s latest benchmark report has found Australian’s have the lowest average dwell time and dwell rate for online advertisements...
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A report has found rough economic times have had a ‘keeping up with the Joneses’ effect on Australian’s drinking behaviour. Consumers are opting...
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