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Telstra starts making moves to cash in on footy deal, releases app with Samsung.
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Scent marketing is a new and differentiated way for brands to stand out and gain brand retention.
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Industry analyst Ovum is predicting the use of mobile broadband for tablets and laptops to increase five-fold over the next five years in the Asia-Pacific...
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A continuing campaign from poultry company Steggles addresses their treatment of chickens. An animal rights group criticises it as a deceiving PR campaign....
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Study shows Twitter users stop using because of boredom and brand message clutter.
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A new global study has reported consumers value Vitamins A, B, C and D as part of a healthy diet more than any other type of nutritional supplement.
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The changing face of consumer spending habits means local retailers must adapt to stay afloat.
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Googles executive chairman Eric Schmidt has been named as the Cannes Lions International Festival of Creativity Media Person of the Year.
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A new study gauging attitudes of television network executives shows creating 3D content is a very low priority.
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PRESS RELEASE
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ACCC fines Optus for its promotion of cap plans, which were judged to be misleading about the maximum price of the service.
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GiantHydra has burst out of beta mode and is ready to shake up the current agency model by adding outsourced global ideas in to the mix. Marketing mag...
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With 25% of local brands having a social media presence, marketing budgets are expanding to support a social media campaign.
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Report shows Australians are cocooning and doing up their living spaces. Howards Storage World takes advantage and gets a makeover.
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With growing number of Australians choosing video content on demand over live TV, advertising must be adjusted to be relevant and capable of encouraging...
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The Advertising Standards Board ruled a Thirsty Camel commercial condoned violence and vandalism, the agency responsible responds with gusto.
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PRESS RELEASE
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New study shows Facebook users wont stay loyal to pages they have liked if brands post too much or get boring.
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Latest ABC quarterly report shows 2.5% fall in newspaper circulation, broadsheets weather the storm.
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JWTs Brand Toys transforms brands and their characteristics into fun and creative cartoon figures
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