Report finds Aussies dont dwell online
Eyeblaster’s latest benchmark report has found Australian’s have the lowest average dwell time and dwell rate for online advertisements...
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Authorization
Marketing Magazine
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Premium alcohol brands endanger bottom line
A report has found rough economic times have had a ‘keeping up with the Joneses’ effect on Australian’s drinking behaviour. Consumers are opting...
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Aussies doing well against US in retail eDM
Australian email marketing strategies on par with global standards but are lacking in some areas, indicates a Silverpop white paper that compares Australian...
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Hooters criticised for under-age footy team sponsorship
Controversy has erupted after a Hooters restaurant on the Gold Coast announced it would be sponsoring an under-16s AFL club. The restaurant chain, famous...
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Google creates lightning, shoots spud!
Google’s latest Chrome ad is near a dead certain viral. The search company has released a new video spruiking its internet browser, Chrome. The ad...
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Understanding People & Consumption
Media planning app developed for iPhone
TorchMedia has released a media-planning tool for iPhone, built specifically for media planners and marketers working to purchase campaigns. The ‘Shopper...
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Whos who in the zoo: Acxiom
Interactive marketing services company Acxiom Corporation has announced the appointment of Warren Billington as CEO of Acxiom Australia and New Zealand....
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Marketers hit the road for charity
On Friday 7th May, David Lo, managing director of The Marketing Zoo and chairman of the Australasian Promotional Marketing Association (APMA), will be...
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Marcomms
Whitepaper claims awareness advertising wasteful
A new whitepaper by research agency Pollinate, ‘It’s not me, it’s you: people-centric media planning’ argues that awareness branding is...
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OMA calls consumers stupid and scares them so
To promote the outdoor awards the Outdoor Media Association (OMA) has hijacked two APN billboards and played a hand in the medium/message debate. What...
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Brand Management
I.D.E.A.S claims first Aussie agency mobile site
Creative agency I.D.E.A.S. has announced what it claims to be an Australian first with the launch of a mobile website: ideassydney.mobi. The agency...
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Brand Management
Study reveals packaging leading green agenda
Getting packaging right can convince consumers that a product’s ethical claims are real, suggests a study released by business analyst Datamonitor....
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Marcomms
Advertising standards board under fire
The self-governing watchdog for the advertising industry has come under fire for ignoring two complaints about ads depicting irresponsible driving. The...
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Pixar returns to 80s for Toy Story 3 campaign
Animated film producer Pixar has surreptitiously released a fake vintage TVC featuring one of the characters from its upcoming movie Toy Story 3 as a part...
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Marcomms
SBS launches multilingual World Cup campaign
SBS has announced the launch of its 2010 FIFA World Cup advertising campaign, which it says will not only be multiplatform, but also multilingual. The...
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Sony, McDonalds create virtual kids band
Sony Music Australia has asked a Sydney-based creative agency to design animated characters for a virtual kids music act, which will appear in partnership...
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Lion Nathan TVC mocks Victorians
Lion Nathan’s latest TVC for West End Draught (WED) mocks Victorian stereotypes and Sean Cummins’ ‘You’ll Love Every Piece of...
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Brand Management
NineMSN, Yahoo7 rank in top 10 web brands
Nielsen has released its quarterly rankings report of the top 10 online parent companies/divisions, the top 10 web brands and the latest Australian internet...
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Online retail declines in Q1 2010
A Coremetrics study has found a slump in online retail sales for Q1 2010 as compared to Q4 2009, reportedly due to a quiet period following Christmas. The...
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NRL Bulldogs bump sponsors for AVATAR
The Canterbury-Bankstown Bulldogs will push their regular sponsors to their shorts and rear jersey as they take up a specially-designed AVATAR promotional...
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