Lucinda Pitt to Napoleon Perdis
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Marketing Magazine
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Get ready for YAKtion
Fat Yak beer is running a national competition offering drinkers the chance of racing a real yak in the Fat Yak Cup in Mongolia.
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Marcomms
Sara Ramsden to ABC TV
Sara Ramsden, the creative force behind the commissioning of such factual hits as 1900 House and Scrapheap Challenge joins ABC TV as a Factual Entertainment...
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Speed kills country towns old name
Speed, population 45, is set to be renamed SpeedKills, thanks to an impressive campaign created by Naked Communications.
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Aldi number 1 for satisfied shoppers
A new survey from Roy Morgan research has shown Aldi has the highest customer satisfaction of all major Australian supermarkets.
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Brian Cohen to Stanley Black & Decker
Brian Cohen has just been appointed into the newly created role of Marketing Director for global tool manufacturer, Stanley Black & Decker.
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Virgin Blue launches AFL plane
Virgin Blue releases AFL-branded plane for fans and players
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Leads
Carlton Dry tries to bring back the industry night
Carlton Dry puts on free concerts across Australia for bar workers
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Fill up your tank, 10c a litre
Hot Wheels sets up cheap petrol pit stops
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Key promotion times: January, June and July
LinkedIn finds the most common months promotions are given
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Australian made app gets shoppers thinking local
AMAG releases iPad app letting users find Australian made products
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Yahoo!7 acquires top coupon site
Big media company buys rising coupon website for 40M.
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Cmon baby, do the localmotion
Humans are omnivores by nature, but will 2011 be the year of the “locovore”? New research by Datamonitor shows that a desire to consume local produce (the...
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Corporates rally to press the flesh
Is your office a bit deserted, but no one seems to be sick? It’s that time of the year again in corporate land: the Australian Open is on. Two weeks...
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Tablet predictions: Google to slice up Apple
Research company Ovum is predicting tablet purchase to continue exploding over the next four years, but forecasts Apple to lose its market dominance.
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Monash readies students for the high life
The marketing industry is famed for its dozens of annual award ceremonies, which many marketers see as brilliant networking opportunities to help score...
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Study shows why men and women buy cars
V8 Commodore = a car for blokes. Ford Fiesta = a car for girls. Motoring marketing has been pretty clear for decades, and a new Roy Morgan study might help...
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ACCC tells franchisees where to go
The ACCC has warned aspiring franchisees not to jump in to their new years resolution without studying up first.
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Marketing mag exclusive: TV needs exclusivity
Stronger competition from more free-to-air television networks seems to have put Australian subscription television in a tough spot. The recent promotion of...
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Tourism Australias plan: turn good vibes into dollars
Tourism Australia isn’t planning on kicking its shoes off and celebrating the mountain of publicity Oprah Winfrey’s visit to Australia garnered,...
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