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You’re walking down the street. You’re hungry. You see the golden arches of McDonalds. It’s far from healthy, but you’ve only got a...
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Commercial radio has continued its advertising renaissance with an 8.95% increase in revenue across major metropolitan markets. According to figures from...
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The good times are getting better in the world of marketing, apparently. In the last 10 days, Marketing magazine’s inbox has been buffeted with...
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New Zealand’s incursion of “pure” products in to Australian markets looks set to continue, with Charlie’s Honest Drinks Company ramping up its...
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Last year, NRMA roadside assistance workers responded to over 1.5 million breakdowns. It’s a tough job, and NRMA’s latest marketing effort...
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Prime minister Julia Gillard says the strong Australian dollar is “good for some industries and bad for others,” so what does it mean for international...
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There is the Big Prawn, The Big Pineapple, The Big Banana and a whole lot of other big things standing outdoors in Australia, but Clarks Shoes will be...
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Less than half of the top Australian and Asian companies listed on the Wall Street Journal’s Asia 200 Index have a corporate social media presence,...
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The Australian Competition & Consumer Commission (ACCC) has rebuked Optus for “confusing and deceptive advertising” with its ‘Think Bigger’ and...
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There’s a new national baseball league starting in four weeks, have you heard? You probably haven’t. For a professional sports league, that...
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According to a new study by independent market analyst firm Datamonitor, women struggle with weight problems more than men, and about one-third of...
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A new survey released by Insync Surveys has reported that Australians and Kiwis want to work for a company with a good reputation and a fun working...
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Myspace has announced a relaunch of its service as a social entertainment network. The newly focused myspace specifically targets Gen Y, 13-34 year-olds and...
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Coles and Nurofen have come out big “winners” from the fifth annual ‘Shonky Awards’. The Shonkys, an initiative of Choice magazine, recognise brands...
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SapientNitro have devised a new social media campaign to raise awareness and money for autism globally. The idea to promote a ‘Communication...
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A Roy Morgan Poll conducted yesterday in the US showed negative voter reactions to political campaigning that focused on attacking opponents in the upcoming...
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Ninemsn has relaunched its ‘Digital Marketing Summit’ for 2010, and will feature a game show-style event looking to crown Australia’s best...
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The Australian Women’s Weekly (AWW) has created an iPad app and undergone a physical facelift and in an effort to reach a new generation of...
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Perth business owners have ranked Marketing as their biggest business problem, a survey by a Perth-based business coaching company has found. A small sample...
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Droga5 New York and Bing have come together to create an exciting promotion for rapper Jay Z’s first book, ‘Decoded. Physical copies of each of...
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