Use your talent, save a sad man!
He has a moustache that resembles a dead cat, and a mop of hair that would make The Addams Family’s Cousin Itt feel bald. His wardrobe consists of...
BY Belle Kwan
Authorization
Marketing Magazine
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Mobile aids CRM for luxury brands
Industry experts suggest that mobile devices and applications are the way to build stronger relationships with luxury brand consumers
BY Belle Kwan
Aussie marketers climbing aboard the LinkedIn B2B express
LinkedIn’s Stuart Bartram speaks with Marketing about the professional networking site’s benefits for Australian marketers.
BY Peter Roper
Click and browse – new magazine launches on Facebook
JustB, a new magazine launched by Kidspot, will be hosted entirely on Facebook and Twitter.
BY Belle Kwan
New kid on the block
In this digital age, new words seem to get created each day. Engagification? Prosumers? And now multi-channel socialisation? According to the newly launched...
BY Belle Kwan
Six degrees of separation tested by Yahoo & Facebook
Yahoo and Facebook have teamed up to test Harvard sociologist Stanley Milgram’s theory that anyone in the world can reach anyone else through six...
BY Sean Greaney
Mercedes-Benz pioneers branded prosthetics
Luxury automaker Mercedes-Benz was approached with a unique media opportunity by a 14 year-old British boy. According to the UK’s The Telegraph,...
BY Sean Greaney
Digital Radio sales and listeners rise
Q2 saw an increase in digital radio unit sales. GFK Marketscope reports 71,233 units sold during Q2, up 17,237 from Q1 in which 53,996 were sold. This takes...
BY Sean Greaney
AFR turns 60, readers vote Paul Keating most influential
Today marks the 60th birthday of the Australian Financial Review. The newspaper will today take a look what the next 60 years of politics, economics,...
BY Sean Greaney
TOPSHOP and TOPMAN to enter Oz
Following Zara’s hotly anticipated entry into the Australian market (see Marketing’s August edition, on newsstand now), the British retailer...
BY Sean Greaney
Endorsement message failure for SMS Global
SMS Global has been fined $85,000 for misleading use of the Australian Government ESA logo
BY Belle Kwan
The app winner
The Australian Gourmet Traveller iPad app has been ranked world's third-best magazine app by international title FIPP Magazine World. We speak to ACP about...
BY Belle Kwan
Understanding the split
Performing a market segmentation is part and parcel of every marketing plan. The new best-practice paper on segmentation by Warc advises that it must now...
BY Belle Kwan
Media-channel playoffs
New media ranks most important of media channels amongst local businesses, with cinema coming in last of the media-channel playoffs.
BY Belle Kwan
Doom and gloom in APAC?
With majority of APAC companies expecting a crisis to occur in the next year, it is alarming that few have a crisis management plan in place. Crisis...
BY Belle Kwan
News corp up YoY, James backed, safeguards post-NoW?
Following the release of the most anticipated quarterly report of Q4, CEO and chairman of News Corp, Rupert Murdoch took to the phones for an earnings call...
BY Sean Greaney
Media shares tumble
With America in bad debt and local consumer confidence at a conservative low, share prices of our media companies have fallen to a long-term low due to low...
BY Belle Kwan
Social & Content
Blogs Almighty
With 78% of blog readers believing that blogs are a better source of information and content than traditional mainstream media, brands benefit from...
BY Belle Kwan
Tablet know-how
Marketing looks deeper into the impact of tablets, its popularity in Australia and how marketers should take advantage of this new platform for creative...
BY Belle Kwan
Will that be pin, or sign? – Google issues AdWords credit card
Google issues new AdWords Business credit card to encourage US SMEs to purchase search advertising on credit.
BY Belle Kwan