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AFL splits mammoth pie three ways, could it spurn a Telstra revival?
The AFL scores massive windfall for broadcast rights, with Telstra jumping on board to beam games to phones and tablets.
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Coca-Cola tops list of power brands, Google sits in the digital shadows
Brand Power rankings for 2010 shows brands with physical products still make the biggest money and top the list for execs.
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Steve Blakeman to OMD
PRESS RELEASE
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Fiona Tigar to Burson-Marsteller
PRESS RELEASE
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Marcomms
A rebranding fit for a king: royal family wins back public
The royal family have sat on the brink of irrelevancy for over a decade, but the buildup to this weeks wedding has gone off without a hitch and won back...
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Cops score high for ethics, used car salesmen in need of a rebrand
Australian Police score an all time high public rating for ethics and honesty, possibly thanks to television. Meanwhile, car salesmen still cant catch a break.
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Food for thought
The World Food Programme launches new website and app to encourage users to contribute their favourite foods.
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Marcomms
APAC mobile broadband market to top $108 billion by 2015
Smartphone take off prompts massive predicted growth.
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Missing out on mobile?
Are local brands not taking advantage of the new mobile platform?
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Leads
Survey: big businesses still picking up the paper
Roy Morgan Research survey shows medium and large businesses still go for the national papers when getting their business news, while smaller players prefer...
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Sound Alliance partners with Cheezburger, ups ante in localised ad serving
Australian young adult marketing company The Sound Alliance cuts deal to serve ads for over 50 new curated sites, spearheads growing localised advertising...
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Music lovers praise Wrigleys music festival invasion
Wrigleys discovers how to keep the cool kids happy and stay in their line of sight: give them free stuff they want.
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Young, Rich and Connected
Research shows that growing number of affluent Generation Ys are turning online for shopping pursuits.
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Simon Bellamy to OMD
PRESS RELEASE
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Richard Banham to The Dubs
PRESS RELEASE
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Outdoor advertising told to clean up
Consumer lobby groups are calling for outdoor advertising to be women-friendly and child-safe.
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Outdoor advertising told to clean up
Consumer groups are calling for outdoor advertising to be women-friendly and child-safe.
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Outdoor advertising called to clean up
Consumer lobby groups are calling for public outdoor advertising to be respectful to women and children-friendly.
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Social & Content
Google survives Facebook attack, posts big ad growth
Googles Q1 results impress, but are tempered by higher operating costs in response to Facebooks poaching sting.
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