Marcomms
KFC pass the bucket on to breast cancer
KFC has raised over 300K for McGrath Foundation over cricket season.
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Marketing Magazine
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Social & Content
Social media: What is in a fan?
Top research companies try to plot the real value in having fans on branded social media pages.
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Merger: V Project and Lighthouse Interactive get born
Popular Sydney digital shops come together to form new agency Reborn.
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Marcomms
Homophobic app wont lead to Apple exodus
New app claiming to cure homosexuality available on iTunes cops criticism from gay rights groups, Macworld editor says drama is unlikely to harm Apple long...
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Marcomms
Vas Katos to Spark Communications
PRESS RELEASE
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Aussies 2nd Highest users of Social Media
Australians emerge 2nd highest social media users in recent Nielsen research
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Triumph searches for classic female figures
Triumph launches new Shapewear line and searches for female body ambassadors
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Australian consumer confidence on the up again
Roy Morgan Research study reports that after a short lull, Australians are feeling better about their personal financial situation and spending money.
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ABA uncovers the cheats of online audience measurement
A new report from the ABA shows some websites are using dirty tricks to inflate audience figures.
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Adidas TVC aligns sub-brands in its largest ever media spend
The new all Adidas campaign targets youths with heavy use of digital and social media
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Darren Stein to News Limited
PRESS RELEASE
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Marcomms
AFL Legends Matthew and Alan Richardson talk about their tackle
Matthew and Alan Richardson star in a TVC to encourage men to discuss reproductive health
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Marcomms
Mobile TV disappoints, but potential remains
Smartphone users will whip out a YouTube clip in a second, but a new study from Ovum confirms mobile television hasnt become the powerhouse many thought it...
BY Marketing
GRAZIA Shopping Awards 2011 recognise ecommerce
The inaugural GRAZIA Shopping Awards encourages local shoppers to vote for favourite Australian retailers
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Marcomms
Holden dealership pay fines after ACCC uncovers false advertising
ACCC finds Holden dealership guilty of false advertising and issues fine of $13,200
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Greg Hywood appointed chairman of The Newspaper Works
PRESS RELEASE
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Social & Content
Facebook world takeover steps up, partners with Warner Bros. to offer movie rentals
Facebook and Warner Bros. get together to test out movie rentals through Facebook, offers up The Dark Knight.
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Marcomms
Real Time Marketing & PR Masterclass comes to east coast
The full-day Real Time Marketing & PR Masterclass aims to educate and empower you to understand how to achieve optimal marketing value through effective...
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Marcomms
Carlton Draught beefs up beer campaign
Carlton Draught is keeping its quirk up with a new campaign to create beef made from beer.
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Marcomms
Marketing Mags Fab Five
We give the lowdown on some of the campaigns that have been grabbing our attention lately, for better or worse.
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