Tablets should take cue from smartphones
According to Ovum, operators hoping to launch successful tablet devices should look to the smartphone world for advice. The most popular smartphone...
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Marketing Magazine
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One big holiday
According to the national Tourism Futures/Roy Morgan tourism industry survey, the idea of combining marketing for Australia and New Zealand has seen...
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Famous people vote too
Media agency Haystac has launched an interactive campaign for the Australian Electoral Commission encouraging 1.4 million ‘missing’ Australians to...
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ACCC urged to investigate Coles
According to ABC reports, the Australian Consumer Complaints Commission (ACCC) is being urged to investigate Coles in relation to branding its products with...
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Radio sees growth in May
The commercial radio industry has recorded 7.66% growth in metropolitan advertising revenue for May, according to Commercial Radio Australia. The 2010...
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Big rise in bread and cereals market
According to Datamonitor’s research, the bakery and cereals market in Asia-Pacific will be worth $68.5 billion by 2013. The prediction is proof that...
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Volvo first to trial a mind map
Fairfax Digital has launched a ‘mind map’ advertising unit, trialling Volvo Car Australia as its first client. The unit will provide consumers with a...
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Marcomms
ACCC on to Optus for misleading consumers
Optus is facing legal action from the Australian Competition and Consumer Comission (ACCC) in relation to misleading use of the word ‘limited’. The...
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A Foursquare swarm by Ogilvy
Ogilvy Group Melbourne set the Australian Foursquare Swarm record with over 265 check-ins at their Melbourne office. The swarm record can only be set when...
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Social & Content
South African tourism targeting Aussies
As part of the build up to the FIFA World Cup, South African tourism has launched a social media initiative targeting the Australian and New Zealand...
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iPad over-hyped?
According to a study by Ovum, the iPad won’t be the ‘silver bullet’ traditional news media were hoping for. Despite forecasting a ‘gold-rush...
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Canon campaign shot with consumer cameras
Canon Australia has announced its latest campaign which brings to life its online World of EOS community. It launched on May 30 with four TVCs that bring...
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Marcomms
A Joyful execution
As part of their ‘Joy Campaign’ BMW has taken ambient OOH to a new level with Asia’s first 3D interactive billboard projection at Suntec City in...
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The very first Twexican wave
In a world first, Emirates will record attempts by football fans across the country for Australia’s longest virtual Mexican wave, or ‘Twexican...
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Pay TV back on top
According to OzTam data, subscription television (STV) currently holds the largest share of television viewing with 23.5% for weeks 1 to 21 in 2010. In...
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Mass marketing fraud
Australian Competition and Consumer Commission (ACCC) have launched the Think Fraud campaign, a global day of action against mass marketing fraud. The...
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Ad ethics under review
The Australian Association (AANA) Code of Ethics is to undergo a review by the Australian Association of National Advertisers (AANA) with the objective of...
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iPads available on Jetstar Flights
Jetstar will be one of the first airlines in the world to trial iPads on their flights. Due to be available on selected domestic flights in June, iPads will...
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Marcomms
Someone Will in Melbourne
Outdoor Media Association’s (OMA) latest campaign unveiled the sixth billboard in its eight week campaign, coinciding with the lead up to the Outdoor...
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The Eye foundation runs EYE campaign
Ogilvy Sydney has launched a new OOH campaign for The Eye Foundation. Ogilvy Sydney’s CEO Stuart O’Brien said that the campaign’s approach...
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