Telstra and Samsung get SMART to interactive TV
Telstra starts making moves to cash in on footy deal, releases app with Samsung.
BY Marketing
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Marketing Magazine
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The scent of success
Scent marketing is a new and differentiated way for brands to stand out and gain brand retention.
BY Marketing
Marcomms
Mobile marketing booming towards 2016
Industry analyst Ovum is predicting the use of mobile broadband for tablets and laptops to increase five-fold over the next five years in the Asia-Pacific...
BY Marketing
Marcomms
Activists say Steggles distracts with new campaign
A continuing campaign from poultry company Steggles addresses their treatment of chickens. An animal rights group criticises it as a deceiving PR campaign....
BY Marketing
Social & Content
Twitter a yawn for bored majority
Study shows Twitter users stop using because of boredom and brand message clutter.
BY Marketing
ABCs: Consumers keep their vitamins simple
A new global study has reported consumers value Vitamins A, B, C and D as part of a healthy diet more than any other type of nutritional supplement.
BY Marketing
Surviving the retail battle
The changing face of consumer spending habits means local retailers must adapt to stay afloat.
BY Marketing
Googles Eric Schmidt named Cannes Lion king
Googles executive chairman Eric Schmidt has been named as the Cannes Lions International Festival of Creativity Media Person of the Year.
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Marcomms
Future of 3D television looking fuzzy
A new study gauging attitudes of television network executives shows creating 3D content is a very low priority.
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David Sutherland and Sally McDonnell to Interbrand
PRESS RELEASE
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Optus misleading caps costs them $178,200 in fines
ACCC fines Optus for its promotion of cap plans, which were judged to be misleading about the maximum price of the service.
BY Marketing
Will stretching the talent pool drown big agencies?
GiantHydra has burst out of beta mode and is ready to shake up the current agency model by adding outsourced global ideas in to the mix. Marketing mag...
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Are you connecting?
With 25% of local brands having a social media presence, marketing budgets are expanding to support a social media campaign.
BY Marketing
Consumers save money by spending up in the home
Report shows Australians are cocooning and doing up their living spaces. Howards Storage World takes advantage and gets a makeover.
BY Marketing
Making the right impression
With growing number of Australians choosing video content on demand over live TV, advertising must be adjusted to be relevant and capable of encouraging...
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Marcomms
TVC banned, but Thirsty Camel claims its just dry humping
The Advertising Standards Board ruled a Thirsty Camel commercial condoned violence and vandalism, the agency responsible responds with gusto.
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Nicola Lewis becomes News Digital Media national sales director
PRESS RELEASE
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Social & Content
Less is more: 44% of Facebook users will un-like you for over-posting
New study shows Facebook users wont stay loyal to pages they have liked if brands post too much or get boring.
BY Marketing
Marcomms
Newspaper circulation continues to fall
Latest ABC quarterly report shows 2.5% fall in newspaper circulation, broadsheets weather the storm.
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Find your brands alter-ego
JWTs Brand Toys transforms brands and their characteristics into fun and creative cartoon figures
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