Domain goes after sellers
Fairfax’s Domain.com.au has launched a national campaign targeting vendors to capture more of the online real estate market. Using the tag line ‘If...
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Authorization
Marketing Magazine
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95% of online consumers disappointed
A study comissioned by Right Now, a customer management company, reported that only 5% of Australians feel that a company has ever exceeded their online...
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Social & Content
Social media fails to score sales leads
Although a quarter of small businesses have taken to using social media, the figures may have reached a peak, reported eMarketer. Research from Network...
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Disgruntled holidaymakers misled by vouchers
Big City Promotions has been accused by the Australian Competition and Consumer Commission (ACCC) of advertising misleading information in its holiday...
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Marketing industry lacking young talent
Australian Association of National Advertisers (AANA) has reported growing difficulties in recruiting talented staff to fill key marketing positions. The...
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Is a pay rise on the cards?
Robert Walters has just released results from its fifth ‘Employee Insights Survey’, with a particular focus on employee salary expectations. Of the...
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Consumer confidence lowest since June
Roy Morgan’s latest weekly consumer confidence rating has indicated that consumer confidence is down nearly five points, which is lower than September...
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Online measurement to be standardised
Interactive Advertising Bureau (IAB) Australia has initiated a tender inviting applications for an online audience measurement (OAM) provider. The decision...
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$3.27 billion spent on digital products
According to the Consumer Digital Lifestyle Index (CDLI) released by Canon, Australians spent $3.27 billion on digital lifestyle goods in the first half of...
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Marcomms
2010 US ad spend snapshot
Nielsen unveiled US ad spend figures for the first half of 2010. When compared to 2009’s ad spend figures per industry, the top spender, thus far, is...
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Queensland, where Australia shines?
Tourism Queensland has revealed a new tagline as part of its $4 million tourism marketing campaign. The tagline, ‘Queensland, Where Australia Shines’,...
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Cause marketing gains consumer acceptance
Cause marketing is on the upswing in the US, with 88% of consumers considering it to be acceptable, reported eMarketer. According to the ‘2010 Cone Cause...
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Most trusted and least trusted brands
The top seven brands in Australia are tech brands, reported Brand Asset Consulting in their 2010 Brand Asset Valuator (BAV). Previous favourites such as Tim...
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The best of YouTube
125 shortlisted YouTube videos in ‘YouTube Play. A biennial of Creative Video’ have been announced by The Guggenheim and YouTube, in collaboration...
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Marcomms
7 billion mobile connections by 2014
Ovum has released results from its Global Telecoms Analyser survey, which provides a forecast of the telecoms market in 2010. According to the research,...
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Buying beauty
Now that the effects of the global recession are easing off, cutbacks in discretionary spending are not as common as they previously were, especially in the...
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Print measurement to go deeper
Australian print media companies are soon to be introduced to a new readership measurement tool, to be developed by Ipsos. Once developed, the tool will...
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3D channel for Oz
Foxtel has announced its first 3D channel to be launched on 1 November 2010. The channel is a first for Australian viewers and offers a new viewing...
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The $55 billion call of the call centre
The call centre industry has shown growth of 13% in 2010. According to the ‘2010 Contact Centre Industry Benchmarking Study’, revenue of $55 billion...
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Social & Content
Twitter gets a revamp
Twitter has announced a redesign of its website, to be rolled out across all Twitter accounts over the next few weeks. The aim of the redesign is to...
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