SMEs duped by media scammers
Australian businesses are being separated from over $29 million each year through media scams, with small and medium business being most-duped.
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Marketing Magazine
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Marcomms
The cost of being the boss
Rebekah Brooks has become the worlds most famous misspelled name this week, thanks to her part in the News of the World phone tapping scandal. Marketing mag...
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Blogs are fast-gaining street cred
Survey results show that 89% of blog readers are swayed by a bloggers review of a product/service, revealing the power of the blog.
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Radio ad revenue growth accelerates
Brand campaign by commercial radio industry paying off, as all five Australian metro areas record growth for last financial year.
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Social & Content
France bans Twitter and Facebook namedrops
The French government has banned all mentions of Twitter and Facebook unless the platforms are an integral part of a story
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Research shows Australians want to be cheap drunks
A new study by Roy Morgan Research reports that Australian alcohol consumers look for good value first when considering purchases, and women care just a...
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Research & Deploy: Low Price Guarantees
Low Price Guarantees (LPG) are a well-known marketing tool for convincing consumers of a retailers price competitiveness. But how effective is this strategy...
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Brand Management
Whats cooler than being cool? Being vintage.
Ice cold. Victoria Bitter is a beer best enjoyed ice cold. Dont you forget it. A new campaign from Australias most popular beer reminds us this while...
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Mamas know best and distrust healthcare advertising
Research has found that mothers are more accepting of personal recommendations as opposed to healthcare advertising messages
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Amcal expert advice in customer satisfaction: you dont have to be the cheapest
A new study from Roy Morgan research shows chemists poll impressive consumer satisfaction levels. Amcal continued a resurgence to the mountain top, without...
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Aussies drinking less, insert stereotype joke here
Australian retail beverage sales are declining in value and volume for first time in five years, reports Nielsen, while house brands still outgrow branded...
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Shopping gets complicated
With pre-purchase information search becoming a common trend for consumers, marketers must be aware of how to target consumers through the different...
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Marcomms
Outdoor activities
Research by the OMA found that 80% of Australians are accepting of outdoor advertising
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Truth first casualty in brand name battle
Woolworths reaches settlement with Sydney organic food business over use of trademark in Margaret Fulton Honest to Goodness Family Meals campaign. Step into...
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Agencies are standing up for themselves
Industry experts are condemning organisations who engage in constant pitching
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Creative Showcase: Agencys Choice
In this months issue of Marketing mag, we threw the Creative Showcase over squarely to the agencies. We asked some of Australias best agencies to nominate...
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Living Social says businesses have got to be ready to rumble
We get ten tips from Jump On It/ Living Social CEO to make that group buying campaign become a success.
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Ugg boot on other foot after fine
Marksun Australia found guilty and penalised for trying to pull the wool over consumers eyes about the origin of Chinese made ugg boots.
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Medium of the day: Cinevation
In a daily digest led by Mediascopes Denise Shrivell, we shine a light on some smaller media players that might be worth checking out when considering where...
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Research and deploy: User-generated content
We bring Monash Universitys popular Research & Deploy column online for the first time. This time around, the marketing white coats take a look at the...
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