NABs more or less brand campaign
NAB has launched its latest brand campaign, ‘More give, less take’, during AFL’s NAB Cup. The bank claims to be taking a “leadership position”...
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Authorization
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Site news: Marketing goes Sydneyside
It’s that time of year again – Marketing’s about to pack our suitcases, leave the beautiful one day, perfect the next Melbourne weather...
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Apple loses its i
A trademark tribunal has told Apple that it no longer has a monopoly on the prefix ‘i’, after the brand attempted to stop a small company from...
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FCUK Chatroulette
French Connection has become the first brand to explore the frontiers of social media by running a promotion through Chatroulette. The promotion challenges...
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Billboards set to harness face recognition
Japanese technology researchers at electronics company NEC have announced the development of demographic-recognisable ‘smart’ billboards. The...
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Sean Cummins ad-addiction
Having sold his agency, CumminsNitro, last year, Sean Cummins is mapping his return to advertising following the expiration of a non-compete clause....
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Social & Content
Social networking safety crisis meeting called
The Internet Industry Association (IIA) has called a crisis meeting with a number of social networkers to push for tighter controls on offensive user...
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Marcomms
Augmented iPhone app launched by Pizza Hut
Pizza Hut has launched a free iPhone app that features an augmented-reality enabled function, ‘GPS Store Finder’. The app provides iPhone 3G users...
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Social & Content
Facebook founder 2010 Media Person of the Year
Facebook founder and CEO Mark Zuckerberg will be named the Media Person of the Year at the 57th Cannes Lions International Advertising Festival. Cannes...
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Marcomms
iPad TVC released by Apple
Apple has unveiled its first iPad TVC during the Oscar Awards telecast. The ad ‘Meet the iPad’ is set to the song ‘There goes my love’ by The...
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Spikes for Earth Hour
In what Wunderman belives could be a world first initiative, promoting Earth Hour through ‘Plant Spikes’. The agency says this medium is a low-budget...
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New strategy for Taste.com.au
Taste.com.au has adopted two new awareness strategies. The first sees the consumer magazine partnering with Coles and, fellow subsidiary of News Corp, News...
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Demand for new jobs to hit employers
Insync Surveys has released its ‘Retention Review’ report, which predicts a surge in staff turnover as the job market picks up. The report, based on...
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Virgin leads mobile providers report card
Mobile phone providers’ customer satisfaction has increased to new levels, according to a report from Roy Morgan. The overall industry satisfaction...
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Marcomms
Apple falls behind Windows Mobile in ad index
Windows Mobile has edged ahead of Apple in mobile advertising performance, according to the Smaato Worldwide Index. Smaato, a mobile ad optimiser and...
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Coffee breath to become more prevalent
According to Datamonitor’s ‘Hot drinks in Australia to 2013′, Australian’s taste for coffee and tea will not be sated anytime soon. The...
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Marcomms
US magazine publishers unite for campaign
Five of the biggest US magazine publishers have announced one of the industrys largest advertising campaigns ever created to promote the industry. The...
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Town renames itself Google
Seeking to become the test hub for Google’s high-speed broadband network, a Kansas town has named itself after the company. Mayor William Bunten has...
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Social & Content
Aussies will pay for quality online content
According to a global Nielsen survey, a significant number of Australians would be willing to pay for quality online content. The survey polled 27,000...
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Consumer profile: Australian women
According to research conducted by SheSpot, Australian women value many things above career. The national research was conducted with 2,258 women in late...
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