News Corp may delay paid online content
News Corp may delay its plan to charge for online content beyond this financial year. Despite August announcements of charging for online content, Sir...
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Authorization
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Global recession nearly over says consumer report
Consumer confidence is on the rebound as they start thinking beyond the recession, says a report from Nielsen. According to the ‘Nielsen Consumer...
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Leadership
Executives changing tune on leadership
Executives have markedly changed their leadership styles in the past year – and not always in the ways they think will help their companies most, said...
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Fill out our survey to reveal the masked maiden
Want to improve Marketing magazine, Marketingmag.com.au and get a free Village movie ticket? Fill out our brand new reader’s survey! If you’re a...
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iPhone pips Blackberry for top handset gong
iPhone is set to become the mobile phone brand of choice for Australians, according to new research by Millward Brown. A survey of 400 Australian mobile...
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iiNet marketing invites illegal downloads says AFACT
Australia’s third largest internet service provider (ISP), iiNet, has been accused by the Australian Federation Against Copyright Theft (AFACT) of...
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Over 100,000 apps served
Apple has announced developers have created over 100,000 apps for iPhone and iPod touch. The figures make Apple’s App Store the largest applications...
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Understanding People & Consumption
Woollies TVC wins multicultural marketing award
Woolworths has won a national multicultural marketing award for its TVC featuring husband and wife characters, Maria and Stavros, speaking in Greek. The...
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AIMIA launches retail group
Australian Interactive Media Industry Association (AIMIA) has announced the creation of the Retail Sector Industry Group (RIG). RIG’s statement of...
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Melbourne: Australias favourite one night stand
According to Roy Morgan, Melbourne has narrowly replaced the Gold Coast as Australia’s favourite destination for an overnight holiday. The survey...
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Social & Content
Social sharing hits new heights
A new study of social email practices by Silverpop has found that ‘social sharing’ (in which recipients share noteworthy emails with their friends on...
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Microsoft users become Windows 7 campaign
Microsoft is handing the launch of its marketing campaign in Australia to the consumers of its Windows 7 operating system. Following on from the ‘I’m...
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Marcomms
Smartphones ads have better click through
According to a survey by UK-based Quattro Wireless, mobile users are more likely to click through ads via a touchscreen device. The analysis looked into the...
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CIO Christmas work and purchase plans
A new study has revealed more than 60% of Australian CIOs and IT managers will work through December and January. In addition, 52% will be considering new...
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Google compares ads
Google has announced it will trial Comparison Ads, displaying multiple offers to users for certain search terms. The new service caters to more ambiguous...
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Marvel Comics gets iPhone app
Three application developers have collaborated to bring one of the ‘big two’ comics publishers to the iPhone. Comics by Comixology, iVerse, and...
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Research reveals four key shopper profiles
A qualitative analysis, by market engagement firm Mext, has revealed four key shopper types. The researchers interviewed more than 300 shoppers on their...
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Google gets musical with MySpace
Google has announced the release of a search feature that will enable consumers to search millions of songs via its web search. When users enter a...
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Visa renews Olympic Games sponsorship to 2020
Visa has announced that it will extend its Olympic Games sponsorship for the next eight years. The credit giant will retain the rights it has enjoyed since...
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GPY+R releases Brand Asset Valuator
George Patterson Y+R (GPY&R) has announced the release of its 2009 Brand Asset Valuator (BAV). Among the top brands for Australians are Google, Nokia,...
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