Marcomms shares
A new whitepaper by research agency Pollinate, ‘It’s not me, it’s you: people-centric media planning’ argues that awareness branding is...
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To promote the outdoor awards the Outdoor Media Association (OMA) has hijacked two APN billboards and played a hand in the medium/message debate. What...
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Brand Management shares
Creative agency I.D.E.A.S. has announced what it claims to be an Australian first with the launch of a mobile website: ideassydney.mobi. The agency...
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Getting packaging right can convince consumers that a product’s ethical claims are real, suggests a study released by business analyst Datamonitor....
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The self-governing watchdog for the advertising industry has come under fire for ignoring two complaints about ads depicting irresponsible driving. The...
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Animated film producer Pixar has surreptitiously released a fake vintage TVC featuring one of the characters from its upcoming movie Toy Story 3 as a part...
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SBS has announced the launch of its 2010 FIFA World Cup advertising campaign, which it says will not only be multiplatform, but also multilingual. The...
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Sony Music Australia has asked a Sydney-based creative agency to design animated characters for a virtual kids music act, which will appear in partnership...
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Lion Nathan’s latest TVC for West End Draught (WED) mocks Victorian stereotypes and Sean Cummins’ ‘You’ll Love Every Piece of...
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Brand Management shares
Nielsen has released its quarterly rankings report of the top 10 online parent companies/divisions, the top 10 web brands and the latest Australian internet...
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A Coremetrics study has found a slump in online retail sales for Q1 2010 as compared to Q4 2009, reportedly due to a quiet period following Christmas. The...
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The Canterbury-Bankstown Bulldogs will push their regular sponsors to their shorts and rear jersey as they take up a specially-designed AVATAR promotional...
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The Commonwealth Bank has released an iPhone augmented reality application for consumers to keep on top of the property market. The app will allow consumers...
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Nielsen has released a study suggesting that marketers are allocating more of their budget to digital than TV, radio or outdoor. The Community Engine 2010...
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LEGO Group has announced that it is rolling out its augmented reality ‘Digital Boxes’ to all LEGO brand retail stores. If potential consumers want to...
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Internet service provider (ISP) iiNet has accused the Australian Federation Against Copyright Theft (AFACT) of lying. The company released a statement...
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A report released by Akamai has found Australia number 10 worldwide for internet penetration. With 0.37 internet protocol addresses per capita, Australia...
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Online catalogue aggregator Lasoo.com.au has released an iPad app that will showcase retail catalogues, similar to the site’s offering, but taking...
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Digital Radio has launched a campaign targeting Mother’s Day gift-givers. The campaign runs across 42 commercial radio stations and online, promoting...
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Creative agency Euro RSCG has launched a campaign for Reckitt Benckiser cleaning product Easy Off Bam by sending out a tailored exercise DVD that...
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