Austereo listeners get real-time control
Austereo has announced the launch of a digital radio station and ‘online live streaming portal’ that allows listeners control over the playlist in...
BY Marketing
Authorization
Marketing Magazine
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Marcomms
TV still dominant media
Free TV has released its end of year report for 2009. The report found Australians in metropolitan markets watch an average of three hours and five minutes...
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Social & Content
Social media still misunderstood by brands
Big Australian brands are investing time in social media but are not quite following through with what is needed in an ongoing capacity, according to a...
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Oz and US online ad rev contrast
Online advertising revenue has dropped again in the US. According to a report by PricewaterhouseCoopers, US online advertising revenue has slumped, dropping...
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Seven wins big in OzTAM TV ratings
Seven has been crowned ratings king for the third year in a row with 28.1% of network share, giving it extra bragging rights to take to its advertisers....
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Social & Content
Twitter to remain free in Japan
Twitter Japans announcement of a paid model was a misunderstanding. Kenichi Sugi, chief operating officer of DG Mobile – who is responsible for...
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Black Friday data positive for Oz retailers
Black Friday trends in the US suggest Australian retailers should expect consumers to spend up this year. Data compiled by Coremetrics found consumers are...
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Freeview celebrates first birthday with roadblock
On Sunday 29 November, Freeview will run a ‘roadblock’, a simultaneous TVC across all its networks to celebrate its first birthday. The...
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TAB campaign reveals positive results
Media and gambling applications developer Two Way Limited has announced a 64% increase in turnover for October 2009 to over $6 million for its TAB ACTIVE...
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Social & Content
2010 the Twitter money year, says Stone
Next year Twitter will start making money, according to founder Biz Stone. Stone indicated to a group of Israeli journalists that the microblogging site...
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Subiaco concern troubles World Cup bid
If Australia were to win its bid to host the World Cup, Subiaco Oval could be made the flashpoint for FIFA’s ‘no marketing zone’ policy....
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Sugar Inc launches through Allure Media
Allure Media has added another offering into the increasingly crowded online women’s lifestyle market, with the launch of three Sugar Inc websites in...
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Ad association adds ad man
The Australian Association of National Advertisers (AANA) has appointed Mike Connaghan, CEO of STW Group, to its board of directors. I was thrilled to be...
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Microsoft and Yahoo! given all-clear
The Australian Competition and Consumer Commission (ACCC) have given a major Microsoft and Yahoo! deal the green light. Under the terms, Microsoft will...
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Marcomms
Experiential campaign yields results says oOh!media
Research released by oOh!media has found an increase in the effectiveness of experiential marketing in the retail environment, with 92% of consumers wanting...
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News Corp, Microsoft aim to topple Google
Google risks losing its bragging rights as the top search engine should negotiations between Microsoft and Rupert Murdoch’s News Corporation yield...
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Online video ads increase dwell time
Data released by Eyeblaster has revealed video advertising is performing well when placed next to editorial content, but is lagging in social environments....
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ISP announces customer move to NBN
iiNet has announced it will move some of its customers to the National Broadband Network (NBN) by mid-2010. Some Tasmanian internet users will be moved on...
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Marketers not measuring email says report
Information services company Experian has released research that reveals one in six marketers in Australia have no way to measure the success of their email...
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Prints future hedged on a rumour?
Conde Nast has announced it is working on a digital version of Wired magazine. Conde Nast said the digital version is being developed for the rumoured but...
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