Microsoft to reveal worth of in-game ads
Microsoft’s in-game ad business, Massive, has engaged comScore to gain insight into the worth of clients’ in-game advertising spend. JJ...
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All I want for Christmas is a digital radio?
Commercial Radio Australia has rolled out the next phase of its $10 million digital radio awareness campaign, pitching a digital radio as the perfect...
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Murdoch versus search saga continues
News Corp’s chief digital officer has outlined the case against search indexing. According to News Corp’s chief digital officer, Jonathan...
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Melbourne to be NBN home
The National Broadband Network (NBN) team has chosen Melbourne as its home. The selection of Melbourne as the team’s home may mean much of the early...
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Site news: new bloggers!
In celebration of Friday, I thought I’d pretend I had a spare moment and introduce some new bloggers to our Marketingmag.com.au cadre. First down the...
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Cayman: wind in your hair or between your toes?
Porsche has taken Crocs to court over their use of the trademark Cayman. Crocs have launched a line of their aerated clog products named Cayman. Porche is...
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Marcomms
PR manager advisory service launched
Thirty-year PR agency veteran Grant Common, who founded the trans-Tasman PR agency Network PR, has started a service aimed at helping PR managers better...
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Australian Made gets new media platform
Australian Made Campaign (AMC) has announced the formation of Australian Made Media (AMM), an integrated communications platform exclusively for...
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Social & Content
"Back off" journalists covering sport
International Olympic Committee member Kevan Gosper has told sporting bodies to “back off” restricting media outlets and journalists covering major events....
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Marcomms
AdMob gets the Google tick
Google has revealed that it plans to purchase mobile display advertising company AdMob for $750 million in stock. AdMob was founded in 2006 by Omar Hamoui,...
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Foxtel and Ten deal on Commonwealth Games
Foxtel and the Ten Network have announced that they will offer advertisers a point of contact to place advertisements during the Delhi Commonwealth Games in...
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Cokes spampaign costs suppliers $110,000
The Australian Communications and Media Authority (ACMA) have reprimanded Vodafone Hutchinson Australia (VHA), Coca-Cola, Big Mobile and media agency Tongue...
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Touchdown! Brought to you by Pepsi?
A video advertising technology has been released allowing advertisers to display their message at key moments during sporting matches. Developed by...
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News Corp doesnt need Google
Sir Rupert Murdoch said he may remove his company’s newspaper stories from Google’s search index files. According to Murdoch, the move would...
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Marcomms
Tooheys campaign offers musicians recording chance
Lion Nathan has announced a new campaign for its brand Tooheys Extra Dry. ‘The Lab’ is offering an opportunity for an Australian music act to...
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Premium paper to be released by McSweeneys
US publisher McSweeney’s has announced its intention to release a one-off, 380-page newspaper that will be available globally. The San Francisco-based...
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Social & Content
Social gaming gets seat at big table
Electronic Arts has purchased Facebook games developer Playfish for USD$400 million. The company, the second most popular Facebook games developer after...
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Highest quarter ever for online advertising
IAB Australia has announced that Australia’s online advertising market has continued its growth, despite the financial conditions hitting other...
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Concern study rates Aussies high
A lack of respect for both other people and public property are two of the most common concerns raised by Australians in a report on Australian concerns....
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Radio ad revenue slump slows
Radio advertising revenues decline has slowed to 3.8%, from a 7% drop in September. “The radio ad market remains soft despite a better performance in the...
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