No ambush marketing allowed, says FIFA
FIFA holds the rights to the soccer world cup and, over the past four years, has steadily been cracking down on companies who have attempted to cash in on...
BY Marketing
Authorization
Marketing Magazine
This is the default dialog which is useful for displaying information. The dialog window can be moved, resized and closed with the 'x' icon.
The effectiveness of online ads
A study to be published in Marketing Science has found that the combination of matching online ad content to a web page’s content and ensuring that...
BY Marketing
Media bosses out on the street
The Outdoor Media Association (OMA) is soon to launch a million dollar media campaign for The Big Issue, which includes industry heads taking to the streets...
BY Marketing
Advertising on national icons?
ABC television show, The Gruen Transfer, has put the controversial question to top industry figures about whether advertising should be permitted on...
BY Marketing
Online communities are the way to survive
IT-enabled online collaboration is increasingly important for corporate reputation and brand management, according to study by the Economist Intelligence...
BY Marketing
Social & Content
FIFA president launches personal Twitter page
FIFA president, Joseph S. Blatter has launched his personal Twitter page just in time for the opening of the 2010 FIFA World Cup. Soccer fans worldwide will...
BY Marketing
Consumer confidence increasing
According to the weekly Roy Morgan Consumer Confidence Rating, consumer confidence, rated this week, is 8.2 points higher than last year’s weekly...
BY Marketing
Marcomms
SEM: BP oil spill PR response
BP has bought Google and Yahoo search terms in a alleged bid to influence consumer’s views on the oil spill in the Gulf of Mexico. With BP buying the...
BY Marketing
Whos who in the zoo: Ola Kay and Nicki Martin
SBS has appointed both Ola Kay and Nicki Martin in marketing manager roles. Kay’s responsibilities include planning and managing the marketing...
BY Marketing
No more SMS spam?
The Australian Communications and Media Authority (ACMA) has launched a new system for reporting mobile messaging spam. The system encourages users to...
BY Marketing
Tablets should take cue from smartphones
According to Ovum, operators hoping to launch successful tablet devices should look to the smartphone world for advice. The most popular smartphone...
BY Marketing
One big holiday
According to the national Tourism Futures/Roy Morgan tourism industry survey, the idea of combining marketing for Australia and New Zealand has seen...
BY Marketing
Famous people vote too
Media agency Haystac has launched an interactive campaign for the Australian Electoral Commission encouraging 1.4 million ‘missing’ Australians to...
BY Marketing
ACCC urged to investigate Coles
According to ABC reports, the Australian Consumer Complaints Commission (ACCC) is being urged to investigate Coles in relation to branding its products with...
BY Marketing
Radio sees growth in May
The commercial radio industry has recorded 7.66% growth in metropolitan advertising revenue for May, according to Commercial Radio Australia. The 2010...
BY Marketing
Big rise in bread and cereals market
According to Datamonitor’s research, the bakery and cereals market in Asia-Pacific will be worth $68.5 billion by 2013. The prediction is proof that...
BY Marketing
Volvo first to trial a mind map
Fairfax Digital has launched a ‘mind map’ advertising unit, trialling Volvo Car Australia as its first client. The unit will provide consumers with a...
BY Marketing
Marcomms
ACCC on to Optus for misleading consumers
Optus is facing legal action from the Australian Competition and Consumer Comission (ACCC) in relation to misleading use of the word ‘limited’. The...
BY Marketing
A Foursquare swarm by Ogilvy
Ogilvy Group Melbourne set the Australian Foursquare Swarm record with over 265 check-ins at their Melbourne office. The swarm record can only be set when...
BY Marketing
Social & Content
South African tourism targeting Aussies
As part of the build up to the FIFA World Cup, South African tourism has launched a social media initiative targeting the Australian and New Zealand...
BY Marketing