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The Out-of-Home industry’s long-promised holy grail, MOVE (Measurement of Outdoor Visibility and Exposure), launched today. MOVE is the first national...
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Tasmanians have begun to speak out on draconian laws that require online political comment to include the commenter’s name and home or work address....
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Communications minister Stephen Conroy is set to announce policy around mobile spectrum amid News Ltd raising his ire by reporting a golf game with James...
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Research released by Millward Brown has revealed Colgate as Australia’s most trusted and recommended brand in its TrustR report. The report, ‘Beyond...
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Facebook has come under fire from Federal Communications Minister Stephen Conroy, after a memorial page for a murdered schoolboy was vandalised. Senator...
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PayPal has announced a deal to offer its services in key parts of Facebook’s advertising and developer systems. As part of the new relationship,...
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The first half of 2010 has seen many companies in Australia continue to implement cost-cutting strategies that began in late 2008, says a survey released by...
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Unilever Australasia has begun rolling out signature branding through its advertising. Unilever overarches several brands active in Australia including...
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Online auctioning giant eBay has been found guilty by a French court for misleading consumers by using misspelt versions of luxury brands as search engine...
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Virgin Atlantic and Sir Richard Branson are campaigning against “an unholy alliance” of British Airways (BA) and American Airlines (AA). The BA and AA...
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Despite spending increases in the online space, marketers still lack the technology to support their goals in this space, says a new study. The study,...
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Sony has announced the launch of its first unified marketing campaign in Australia, ‘make.believe’. The campaign spans across all of Sony’s...
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Fast food chain Hungry Jacks has come under fire for admitting that it screened ads showing high fat food for children, breaching advertising’s...
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Tourism New Zealand through Mindshare has begun a campaign to ‘inspire conversations’ among Australians. The campaign encourages consumers to send a...
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Starcom has appointed a new general manager in Melbourne and managing director in Sydney. Michael Leeds has taken over in as GM in Melbourne. Leeds has been...
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YouTube has begun offering a safety mode to Google and YouTube account holders. The mode allows users to choose to filter content that doesn’t meet...
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The Advertising Standards Bureau (ASB) are conducting a review which could lead to new standards for the portrayal of sex, sexuality and nudity in...
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The latest Interactive Advertising Bureau (IAB) Online Advertising Expenditure Report suggests online advertising in Australia could exceed $2 billion this...
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Fast food chain Red Rooster has come under fire for its Barramundi Burger marketing misleading consumers because it doesn’t mention that its fish...
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Figures released by the Audit Bureau of Circulations (ABC) show sales of Monday to Sunday metropolitan daily newspapers were down by 1.6% in the three...
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