Social & Content shares
Electronic Arts has purchased Facebook games developer Playfish for USD$400 million. The company, the second most popular Facebook games developer after...
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IAB Australia has announced that Australia’s online advertising market has continued its growth, despite the financial conditions hitting other...
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A lack of respect for both other people and public property are two of the most common concerns raised by Australians in a report on Australian concerns....
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Radio advertising revenues decline has slowed to 3.8%, from a 7% drop in September. “The radio ad market remains soft despite a better performance in the...
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Social & Content shares
The announcement of a number of new tools and apps for Twitter has come following a Pew Internet report indicating that the micro-blogging site has a...
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News Corp may delay its plan to charge for online content beyond this financial year. Despite August announcements of charging for online content, Sir...
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Consumer confidence is on the rebound as they start thinking beyond the recession, says a report from Nielsen. According to the ‘Nielsen Consumer...
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Leadership shares
Executives have markedly changed their leadership styles in the past year – and not always in the ways they think will help their companies most, said...
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Want to improve Marketing magazine, Marketingmag.com.au and get a free Village movie ticket? Fill out our brand new reader’s survey! If you’re a...
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iPhone is set to become the mobile phone brand of choice for Australians, according to new research by Millward Brown. A survey of 400 Australian mobile...
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Australia’s third largest internet service provider (ISP), iiNet, has been accused by the Australian Federation Against Copyright Theft (AFACT) of...
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Apple has announced developers have created over 100,000 apps for iPhone and iPod touch. The figures make Apple’s App Store the largest applications...
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Understanding People & Consumption shares
Woolworths has won a national multicultural marketing award for its TVC featuring husband and wife characters, Maria and Stavros, speaking in Greek. The...
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Australian Interactive Media Industry Association (AIMIA) has announced the creation of the Retail Sector Industry Group (RIG). RIG’s statement of...
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According to Roy Morgan, Melbourne has narrowly replaced the Gold Coast as Australia’s favourite destination for an overnight holiday. The survey...
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Social & Content shares
A new study of social email practices by Silverpop has found that ‘social sharing’ (in which recipients share noteworthy emails with their friends on...
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Microsoft is handing the launch of its marketing campaign in Australia to the consumers of its Windows 7 operating system. Following on from the ‘I’m...
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Marcomms shares
According to a survey by UK-based Quattro Wireless, mobile users are more likely to click through ads via a touchscreen device. The analysis looked into the...
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A new study has revealed more than 60% of Australian CIOs and IT managers will work through December and January. In addition, 52% will be considering new...
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Google has announced it will trial Comparison Ads, displaying multiple offers to users for certain search terms. The new service caters to more ambiguous...
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