Ad rates for TV on the way up
Advertisers have been warned to expect increased media inflation in 2010 from free-to-air TV networks as they aim to recoup the heavily discounted deals...
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Marketing Magazine
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Social & Content
MySpace takes social media offline
MySpace is promoting the launch of MySpace Music Australia by replicating its online offering offline. The social media company will work out of...
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Marcomms
Microsoft says mobile new Aussie back up brain
New research from Microsoft has found that Australians are more reliant on their mobile phones than ever before, and for more than just making phone calls....
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Employee optimism on the rise
Recruitment consultancy, Robert Walters, has released its ‘Employee Insights’ survey of over 400 Australian professionals, revealing that 75% of...
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Google launches Promoted Videos through YouTube
Google has launched its Promoted Videos feature, which aims to allow content creators to drive viewership of their videos by targeting the hundreds of...
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Marcomms
Pepsis rapid PR response wrong move?
PepsiCo’s embrace of web 2.0 quick response PR may have landed it in hot water. American brand Amp, an energy drink owned by PepsiCo, released an app...
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New whitepaper discusses NBN impacts
A new whitepaper has been released discussing the myriad effects of the National Broadband Network (NBN). Released by Bullseye, ‘business@100Mbps – A...
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Social & Content
Social media use inverse to other online activities
Time on social media is eating into time spent on other online activities (eg. instant messaging, portal sites, email). According to comScore’s US...
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Social & Content
Hitwise downgrades MySpaces US popularity
New research from Hitwise has revealed a reversal of fortunes in the social networking world, with MySpace’s traffic decreasing dramatically, seeing...
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Social & Content
Tooheys 5 Seeds takes flight via social media
Lion Nathan unveiled its first campaign for new Tooheys Extra Dry cider product, 5 Seeds, entitled ‘Birds vs Humans’, investing heavily in a social...
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MasterChefs Julie becomes brand ambassador
MasterChef’s master chef, Julie Goodwin, has been named GLAD’s brand ambassador. Of GLAD’s core consumers, 80% are busy households with...
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Hamish and Andy Best Team again
Commercial Radio Australia has honoured a range of radio stars at the Australian Commercial Radio Awards. Held at the Sydney Entertainment and Convention...
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Social & Content
Blogging policies still not clear says media association
The Media Entertainment and Arts Alliance has asked media companies to clarify their online policies following the sacking of a Brisbane sub-editor for...
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Whos who in the zoo: Jon Steel
George Patterson Y+R has acquired Jon Steel as chief strategy officer and vice chairman. Steel has recently moved to Australia and for the past nine years...
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Report says dont trust click-through info
The value of click-throughs as a metric of advertising success is under question after a report has shown that a decreasing percentage of users are making...
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Social & Content
Study questions branding value of Mobile apps
A new study has found less than two thirds of iPhone apps are used more than 90 days after they are downloaded. Conducted by Flurry, the study shows that...
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National Broadband Network rollout begins
National Broadband Network rollout begins The National Broadband Network will begin being rolled out this month. Melbourne-based Corning Cable will begin...
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Alcohol brands breach ban
There’s been another blow to advertising’s beleaguered self-regulatory system with the release of a report in the Sydney Morning Herald alleging...
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Worst of ad slump over suggests Google CEO
Google CEO Eric Schmidt has said that the worst of the advertising recession is over, pointing to signs of recovery in both Europe and the United States....
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Marcomms
Twitter most successful on mobile
An American study has found Twitter is the most accessed social media service on mobile devices. Conducted by Crowd Science, the survey discovered 11% of...
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