Marcomms
UPDATED: World Cup viewing stats
UPDATE: 24 June 2010 – To date, 8.5 million Australian’s have tuned into the 2010 FIFA World Cup nationally. The match with the most viewers...
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Major magazine distributor winds down operation
NDD, a major magazine distributor, has announced it will cease operations in the near future. The decision follows declining magazine volumes and the loss...
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Big brothers eye on food and alcohol promotion
The government has decided against placing strict regulations on food and alcohol advertising, reports Business Day. Recommendations for regulation had been...
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Social & Content
Disney/Pixar buys first Twitter trending topic
Twitter has launched the second stage of its advertising revenue testing, with Disney/Pixar as its first client, reports Techcrunch. The first stage of the...
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Cycling campaign capitalises on soccer audience
SBS launched a campaign for the 20th year of the Tour de France, leveraging high numbers over the opening weekend of the 2010 FIFA World Cup broadcast. The...
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No ambush marketing allowed, says FIFA
FIFA holds the rights to the soccer world cup and, over the past four years, has steadily been cracking down on companies who have attempted to cash in on...
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The effectiveness of online ads
A study to be published in Marketing Science has found that the combination of matching online ad content to a web page’s content and ensuring that...
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Media bosses out on the street
The Outdoor Media Association (OMA) is soon to launch a million dollar media campaign for The Big Issue, which includes industry heads taking to the streets...
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Advertising on national icons?
ABC television show, The Gruen Transfer, has put the controversial question to top industry figures about whether advertising should be permitted on...
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Online communities are the way to survive
IT-enabled online collaboration is increasingly important for corporate reputation and brand management, according to study by the Economist Intelligence...
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Social & Content
FIFA president launches personal Twitter page
FIFA president, Joseph S. Blatter has launched his personal Twitter page just in time for the opening of the 2010 FIFA World Cup. Soccer fans worldwide will...
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Consumer confidence increasing
According to the weekly Roy Morgan Consumer Confidence Rating, consumer confidence, rated this week, is 8.2 points higher than last year’s weekly...
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Marcomms
SEM: BP oil spill PR response
BP has bought Google and Yahoo search terms in a alleged bid to influence consumer’s views on the oil spill in the Gulf of Mexico. With BP buying the...
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Whos who in the zoo: Ola Kay and Nicki Martin
SBS has appointed both Ola Kay and Nicki Martin in marketing manager roles. Kay’s responsibilities include planning and managing the marketing...
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No more SMS spam?
The Australian Communications and Media Authority (ACMA) has launched a new system for reporting mobile messaging spam. The system encourages users to...
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Tablets should take cue from smartphones
According to Ovum, operators hoping to launch successful tablet devices should look to the smartphone world for advice. The most popular smartphone...
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One big holiday
According to the national Tourism Futures/Roy Morgan tourism industry survey, the idea of combining marketing for Australia and New Zealand has seen...
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Famous people vote too
Media agency Haystac has launched an interactive campaign for the Australian Electoral Commission encouraging 1.4 million ‘missing’ Australians to...
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ACCC urged to investigate Coles
According to ABC reports, the Australian Consumer Complaints Commission (ACCC) is being urged to investigate Coles in relation to branding its products with...
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Radio sees growth in May
The commercial radio industry has recorded 7.66% growth in metropolitan advertising revenue for May, according to Commercial Radio Australia. The 2010...
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