Marcomms shares
The Australian advertising industry is reeling after the announcement that TMP Worldwide is undertaking voluntary administration proceedings. TMP has been...
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Starcom MediaVest group chief operating officer Chris Nolan has announced the appointment of Yvette Mayer as chief digital officer across its Australian...
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Tourism Tasmania, through WhybinTBWATequila, have launched a campaign to reposition the state as the premiere destination for Australian’s Winter...
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Six months after launch, Commercial Radio Australia (CRA) has released the first official data on digital radio. The figures relate to the five metropolitan...
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GenerationOne, a charitable endeavour aimed at neutralising indigenous disadvantage in Australia, has launched its first TVC. Created by George Patterson...
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Jetstar has announced it will direct 40% of its marketing budget to social media. “We’ve conducted some very successful marketing and PR campaigns via...
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The Mobile Marketing Association (MMA) has announced the release of a whitepaper on rich media mobile advertising. The MMA used the paper to create a...
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Think TV has announced adjustments to the TV ratings system to include homes with Personal Video Recorders (PVRs). In addition to live viewing, any viewing...
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Brand Management shares
M&C Saatchi has launched a TVC that continues its campaign of emotional branding for coffee brand Moccona. Continuing its run of ads linking the brand...
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Social & Content shares
UK Facebook users who add a pizza-ordering tool to their profile are being offered cash to harness their contact lists. By adding the Domino’s Pizza...
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Virgin Mobile Australia has been slapped with a $22,000 fine by the Australian Communications and Media Authority (ACMA) for allegedly spamming consumers....
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The president of The Royal Australian and New Zealand College of Psychiatrists, professor Louise Newman, is calling for restrictions on media saying the...
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A new report by Burson-Marsteller Australia has found Australian brands are failing to tell their stories. The study found Australia’s top 20 brands...
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A survey conducted for The Internet Show Melbourne indicates Australian businesses are struggling to profitably market their business online. According to...
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MTV and Tourism New Zealand have collaborated on a multi-platform campaign showcasing locations in New Zealand through the eyes of prominent Kiwi musicians....
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Val Morgan has announced the results of the largest-commissioned study by the cinema advertising industry, seeking to quantify cinema advertising’s...
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Social & Content shares
Online Australians are increasing their participation rate in social media at a rapid pace, with content sharing the most popular social media activity,...
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NAB has launched its latest brand campaign, ‘More give, less take’, during AFL’s NAB Cup. The bank claims to be taking a “leadership position”...
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It’s that time of year again – Marketing’s about to pack our suitcases, leave the beautiful one day, perfect the next Melbourne weather...
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A trademark tribunal has told Apple that it no longer has a monopoly on the prefix ‘i’, after the brand attempted to stop a small company from...
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