Marcomms shares
As many as two in three Australians are unaware that many well known TV brands are actually manufactured in China – and many would be concerned over...
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Marcomms shares
Nielsen’s online division has launched a mobile internet audience measurement tool, which the company claims is a world first. Nielsen says that the...
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Eyeblaster’s latest benchmark report has found Australian’s have the lowest average dwell time and dwell rate for online advertisements...
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A report has found rough economic times have had a ‘keeping up with the Joneses’ effect on Australian’s drinking behaviour. Consumers are opting...
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Australian email marketing strategies on par with global standards but are lacking in some areas, indicates a Silverpop white paper that compares Australian...
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Controversy has erupted after a Hooters restaurant on the Gold Coast announced it would be sponsoring an under-16s AFL club. The restaurant chain, famous...
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Google’s latest Chrome ad is near a dead certain viral. The search company has released a new video spruiking its internet browser, Chrome. The ad...
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TorchMedia has released a media-planning tool for iPhone, built specifically for media planners and marketers working to purchase campaigns. The ‘Shopper...
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Interactive marketing services company Acxiom Corporation has announced the appointment of Warren Billington as CEO of Acxiom Australia and New Zealand....
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On Friday 7th May, David Lo, managing director of The Marketing Zoo and chairman of the Australasian Promotional Marketing Association (APMA), will be...
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Marcomms shares
A new whitepaper by research agency Pollinate, ‘It’s not me, it’s you: people-centric media planning’ argues that awareness branding is...
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To promote the outdoor awards the Outdoor Media Association (OMA) has hijacked two APN billboards and played a hand in the medium/message debate. What...
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Brand Management shares
Creative agency I.D.E.A.S. has announced what it claims to be an Australian first with the launch of a mobile website: ideassydney.mobi. The agency...
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Brand Management shares
Getting packaging right can convince consumers that a product’s ethical claims are real, suggests a study released by business analyst Datamonitor....
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The self-governing watchdog for the advertising industry has come under fire for ignoring two complaints about ads depicting irresponsible driving. The...
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Animated film producer Pixar has surreptitiously released a fake vintage TVC featuring one of the characters from its upcoming movie Toy Story 3 as a part...
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Marcomms shares
SBS has announced the launch of its 2010 FIFA World Cup advertising campaign, which it says will not only be multiplatform, but also multilingual. The...
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Sony Music Australia has asked a Sydney-based creative agency to design animated characters for a virtual kids music act, which will appear in partnership...
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Lion Nathan’s latest TVC for West End Draught (WED) mocks Victorian stereotypes and Sean Cummins’ ‘You’ll Love Every Piece of...
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Nielsen has released its quarterly rankings report of the top 10 online parent companies/divisions, the top 10 web brands and the latest Australian internet...
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