Brand Management shares
Royal Philips of the Netherlands has launched an integrated marketing campaign in Australia to promote its current brand positioning and refreshed brand...
BY Marketing
Brand Management shares
Celebrating 150 years in 2015, Arnott’s has a new visual identity set to revitalise and re-awaken one of Australia most iconic brands. The new packaging now...
BY Peter Roper
Brand Management shares
Google has launched it’s new visual identity, the first major change to its logo since 1999, and arguably the biggest change to the brand’s look...
BY Peter Roper
Careers & Education shares
Be passionate, be persistent, and be open to opportunities were three of the key pieces of career advice to under-30 marketing professionals at last week’s...
BY Michelle Herbison
Brand Management shares
Cadbury is joining the recent trend towards premium dark chocolate by entering the space with a new brand, Cadbury Coco. Cadbury Coco is “made with...
BY Michelle Herbison
Marcomms shares
In Australian media news this week, Fairfax launches campaigns, Southern Cross Austereo and Macquarie Radio Network highlight Survey 5 results, Facebook...
BY Michelle Herbison
Data & Technology shares
Australian and New Zealand are leading the world in embracing tablet technology but lag behind most of Asia Pacific in using smartphones for mobile...
BY Tsuyoshi
Data & Technology shares
In this edition of our regular wrap of news and announcements from the world of marketing technology… A survey says most people are average while others...
BY Marketing
Marcomms shares
Burger King wanted to join forces with its rival McDonald’s to create a ‘McWhopper’ – all in the name of world peace – but the market leader declined....
BY Michelle Herbison
Brand Management shares
Coles’ Flybuys loyalty program has increased its lead over Woolworths Everyday Rewards in the third annual research study commissioned by strategic...
BY Michelle Herbison
Marcomms shares
Fast food retailer Subway has launched a new brand campaign, ‘Eat Well Go…’ aiming to create a stronger emotional connection with customers. The...
BY Michelle Herbison
Brand Management shares
The Quest Hotel chain has announced a $10 million rebrand across its chain of 150 franchise hotels, to be completed by May 2016. The rebrand has been...
BY Tsuyoshi
Marcomms shares
In Australian media news this week, Australia gets a local edition of The Huffington Post; Tumblr launches advertising; AdShel announces digital screens and...
BY Michelle Herbison
Brand Management shares
Mazda recently teamed up with CarAdvice, sponsoring a new ‘correspondent search competition’, to drive awareness of the new, 2015 Mazda MX-5. The...
BY Tsuyoshi
Data & Technology shares
By increasing mobile spend to 15%, marketers can improve a campaign’s overall performance without increasing their budget, according to the MMA. Mobile...
BY Peta Short
Brand Management shares
Iconic Australian sauce brand Fountain has teamed up with the AFL to bring consumers limited edition packaging for their tomato sauce bottles. Fountain...
BY Peta Short
Social & Content shares
Integrated travel group Helloworld has announced an innovative social media campaign to promote its travel brands and to mark United Nations World Tourism...
BY Tsuyoshi
Marcomms shares
Sensis has launched its first ever brand campaign, positioning itself as ‘Australia’s marketing partner’ in the latest step away from the company’s print...
BY Michelle Herbison
Marcomms shares
In Australian media news this week, digital only commercial radio networks release audience figures for the first time, Gruen returns to ABC, OMD delivers...
BY Michelle Herbison
Brand Management shares
Freeing young women from the sex slave trade and human trafficking in Cambodia might seem an unlikely ambition for technology and business solutions...
BY Susi Banks
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