Brand Management shares
The Australian Republican Movement has launched a promotional campaign in time for Australia Day. The Australian Republican Movement (ARM) has launched a...
BY Ben Ice
Brand Management shares
The Victorian Government is promoting its state’s defence industry’s vehicle manufacturing capabilities in a campaign titled ‘Mission...
BY Ben Ice
Careers & Education shares
Redballoon has appointed Rapthi Thanapalasingam as its chief marketing officer. Online experience retailer Redballoon has appointed Rapthi Thanapalasingam...
BY Ben Ice
Understanding People & Consumption shares
B2B marketers are increasing their social media activity and budget spend as a growing number of 18-34 year olds enter the B2B workspace. The results of...
BY Ben Ice
Brand Management shares
Brands and agencies must accept their role in the age of fake news sites, and can play a role in stopping it by eliminating its source of funding, concludes...
BY Ben Ice
Understanding People & Consumption shares
Online and mobile advertisers have milliseconds to connect with their audience. A new study by Fairfax has revealed advertisers have millisecond to connect...
BY Ben Ice
Brand Management shares
AFL Women’s has recreated classic Aussie rules football advertising campaign ‘I’d like to see that’. In the lead up to its inaugural...
BY Ben Ice
Understanding People & Consumption shares
Technology-based loyalty program features are the key to appealing to Millennials, a new report says. Loyalty program features are more appealing to...
BY Ben Ice
Brand Management shares
CarsGuide, Dealer Solutions, Manheim and Sell My Car have merged to form Cox Automotive Australia, a new umbrella brand that touches an estimated one-third...
BY Ben Ice
Data & Technology shares
Blackmores is using its Australian Open sponsorship activation to launch a chatbot which promises to help new year’s resolutions stick. How would you...
BY Madeleine Swain
Marcomms shares
An interactive billboard in Sweden coughs when smokers walk by. Swedish pharmacy chain Apotek Hjartat has installed a billboard in Stockholm’s...
BY Ben Ice
Understanding People & Consumption shares
Google has topped another annual brand ranking list. Web giant Google has been named Australia’s number one brand in YouGov’s Brandindex Buzz...
BY Ben Ice
Data & Technology shares
Mobile payments platform Square has introduced APIs to extend its reach into ecommerce, putting it into contest with the likes of Braintree and Stripe. SME...
BY Ben Ice
Brand Management shares
Vegemite and cheese, anyone? Bega Cheese has acquired Vegemite for $460 million from Mondelez, bringing the brand back into Australian hands. Bega Cheese...
BY Ben Ice
Brand Management shares
GoCatch users in Sydney could find themselves picked up by a Pepsi Max kombi van. Pepsi Max has announced a partnership with rideshare app GoCatch...
BY Ben Ice
Social & Content shares
Ancestry branded content series analyses DNA of Bondi residents. Genealogy service Ancestry has introduced a new branded content series, ‘It’s a...
BY Ben Ice
Social & Content shares
Subway has created a Snapchat geofilter to extend on its 2017 sponsorship of junior surfing tour, Subway Surf Series. To establish its tie to the junior...
BY Ben Ice
Careers & Education shares
Ben McIntosh, Vodafone’s director of sales, has been appointed to the newly created position of consumer business unit director. CMO Loo Fun Chee has made...
BY Ben Ice
Understanding People & Consumption shares
Almost half of the world’s internet users now stream entertainment content weekly. Spotify Australia, in partnership with GroupM, has released...
BY Ben Ice
Marcomms shares
Advertising contributes AU$58 billion to the Australian economy, according to a new report conducted by Deloitte for the World Federation of Advertisers. A...
BY Ben Ice
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