Leadership shares
Despite 73% of C-suite executives worldwide believing gender parity in the executive space will be achieved by 2030, only 39% see creating a diverse team as...
BY Ben Ice
Marcomms shares
Diageo vodka brand Smirnoff has launched its largest ever global marketing campaign, celebrating the brand’s philosophy of ‘inclusivity’ in partnership with...
BY Michelle Herbison
Marcomms shares
In Australian media news this week, Australian Regional Media rolls out its digital subscriptions across all its regional Queensland mastheads; Adshel Live...
BY Marketing
Data & Technology shares
The Association for Data-Driven Marketing and Advertising (ADMA) has launched a new Code of Practice to support marketers to make responsible decisions in...
BY Michelle Herbison
Data & Technology shares
In marketing technology news this week, Zendesk launches a predictive analytics feature for customer service contacts, Bigcommerce and Twitter bring ‘Buy...
BY Peter Roper
Understanding People & Consumption shares
63% of Australians are likely to purchase products online from overseas retailers and 74% cite price as their main reason, new global research from Pitney...
BY Ben Ice
Marcomms shares
NRMA Motoring and Services has won the Australian Multicultural Marketing Award – big business for its its ‘Motor Value Bundle’ campaign targeted to the...
BY Michelle Herbison
Strategy shares
Keeping budgets low, timelines short, “daring to fail” and aiming to learn are just some of the key tactics of Lego Future Lab, the “rebels of the company”...
BY Michelle Herbison
Brand Management shares
Volkswagen’s fitting of up to 11 million vehicles with software intended to deceive emissions tests has dealt a huge blow to not only its own brand value,...
BY Ben Ice
Social & Content shares
Instant messaging use has jumped 10% year-on-year as users favour closed messaging platforms, primarily Facebook, WhatsApp and WeChat, new research from TNS...
BY Ben Ice
Social & Content shares
The minute you pick up your copy of the latest Marketing, you’ll be drawn into the October-November theme of ‘analyse’. What do you see in the cover image?...
BY Marketing
Brand Management shares
The 10th annual awards for dubious claims and dodgy products, the Shonky Awards, were announced this week, with NAB, Kleenex, Coca-Cola and Arnott’s among...
BY Peter Roper
Social & Content shares
Squatty Potty, a US brand of toilet stools, has launched one of the strangest, funniest and surprisingly family-friendly video ads relating to colon health...
BY Peter Roper
Marcomms shares
Energy management and automation heavyweight Schneider Electric has launched a new advertising campaign aiming to position the brand for a consumer market,...
BY Ben Ice
Brand Management shares
Apple has continued to soar in brand value, cementing its position as the world’s number one brand on the Interbrand global Top 100 list for 2015. Apple’s...
BY Michelle Herbison
Marcomms shares
A new campaign from Australia Post champions small businesses Australia-wide, offering digital and delivery management solutions. The campaign has launched...
BY Ben Ice
Strategy shares
74% of Successful companies create customer experience based on data driven insights, whereas only 30% of those that under-perform report the same. That’s...
BY Ben Ice
Marcomms shares
In Australian media news, Spotify is inviting brands to advertise on PlayStation Music, Instagram has more than 400 million monthly active users, Twitter...
BY Michelle Herbison
Marcomms shares
Optus’ Clever Buoy campaign scored big in New York City this week bringing home Grand Clios for M&C Saatchi Sydney and Fuel Communications. Chris...
BY Chris Byrne
Brand Management shares
Experts are estimating that Volkswagen has already lost around US$10 billion in brand value since the scandal involving emissions reporting was uncovered....
BY Peter Roper
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