Brand Management shares
Samsung has launched #DoWhatYouCant, its campaign around the Rio 2016 Olympics. Samsung Electronics Australia has partnered with Australian Olympians...
BY Ben Ice
Understanding People & Consumption shares
The news media industry’s quarterly digital ad revenue has grown 14.4% since 2015. The Australian news media sector’s second quarter digital ad...
BY Ben Ice
Understanding People & Consumption shares
Australian audiences to news sites, social platforms and automotive manufacturer websites increased in June. Online election news coverage leading up to the...
BY Ben Ice
Brand Management shares
Coca-Cola has launched its #ThatsGold Olympics campaign in the lead-up to the Rio 2016 Games. Coca-Cola’s new Olympics campaign aims to encourage...
BY Ben Ice
Brand Management shares
The TAC has launched a new road safety campaign which focuses on human physical vulnerability and introduces the character ‘Graham’. The...
BY Ben Ice
Brand Management shares
Unilever PLC has paid US$1 billion for Dollar Shave Club. Disruptive direct-to-consumer men’s razor startup Dollar Shave Club has been purchased by FMCG...
BY Ben Ice
Careers & Education shares
The University of California, Irvine, has made its postgraduate qualifications in Social Media and Digital Marketing available in Australia. Postgraduate...
BY Ben Ice
Careers & Education shares
One-in-two employees in marketing and communications roles believe their jobs require different skills today than when they were hired. The latest ‘Hudson...
BY Ben Ice
Marcomms shares
The winner of Farmers Union Iced Coffee’s new packaging election campaign has been announced. ‘Original’ label packaging (pictured) was chosen by South...
BY Ben Ice
Data & Technology shares
Australian retailers rate poorly compared to those in the USA and UK for customer experience consistency and personalisation. IBM’s 2016 ‘Global Customer...
BY Ben Ice
Social & Content shares
Remarkable Pets, a talent agency for famous pet social media influencers, has launched. Australia’s most popular pets of Instagram and Facebook now have the...
BY Ben Ice
Marcomms shares
In this edition of our media wrap; The Australian digital subscribers receive Wall Street Journal, Cricket Australia’s broadcast partnerships in North...
BY Ben Ice
Understanding People & Consumption shares
There remains a sizeable gap between the digital customer experience (CX) delivered by Australian brands and the expectations of consumers. SAP Australia’s...
BY Ben Ice
Data & Technology shares
The explosive success of Pokémon Go, now one week old, is making headlines worldwide. Statistics abound, including the fact that as of yesterday morning,...
BY Ben Ice
Marcomms shares
Mercedes-Benz Vans has invited contestants to pitch an innovative business surrounding its new Vito van in its ‘Hack My Van’ competition...
BY Ben Ice
Leadership shares
The Advertising Institute of Australia and Australian Marketing Institute are merging. The Advertising Institute of Australia (AIA) has ceased independent...
BY Ben Ice
Careers & Education shares
48% of Australian job seekers say an employer’s brand reputation is more important today than five years ago. Half of Australian job seekers say brand and...
BY Ben Ice
Data & Technology shares
The Good Guys has partnered with IBM to launch an online portal for B2B commerce. Appliance retailer The Good Guys has announced a collaboration with IBM to...
BY Ben Ice
Social & Content shares
A commercial which sees an athlete go undercover as an elderly man before lifting weights in front of shocked onlookers has achieved 37 million views on...
BY Ben Ice
Social & Content shares
Snapchat users welcome brands to the platform, as long as they behave. New research into Snapchat user preferences has revealed users want brands to be...
BY Ben Ice
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