Careers & Education shares
Samsung Electronics Australia has announced the appointment of Phillip Newton as chief marketing officer. The role will see Newton lead marketing...
BY Joseph Young
Marcomms shares
Nike’s ‘Better for it’ marketing campaign has launched in Russia with ‘Real girls of Moscow’, a campaign that aims to empower Russian...
BY Joseph Young
Agency Relationships shares
The world’s largest personal computer company will require its media agencies around the world to use a third-party data tool to track online advertising...
BY Joseph Young
Marcomms shares
The commercial radio industry has recorded 5.06% metropolitan advertising revenue growth for the financial year ending June 2015, according to data sourced...
BY Joseph Young
Understanding People & Consumption shares
A study by IBM has found that retailers face more pressure – but also opportunity – from continued declines in advocacy and brand loyalty. The ‘2015...
BY Joseph Young
Brand Management shares
Coca-Cola has one of the most famous logos in the world but the soda giant is choosing to remove it from Coke cans around the Middle East this Ramadan...
BY Joseph Young
Brand Management shares
The results are out from New Zealand’s longest running reputation study which looks at the public’s view on the reputation of New...
BY Joseph Young
Marcomms shares
In Australian media and publishing news this week: comedy duo Hamish and Andy return to daily drive radio, Nine announces sponsors for the 2015 Ashes series...
BY Peter Roper
Brand Management shares
Etsy was the brainchild of creative visionaries and born June 2005 in a Brooklyn apartment. Founder Rob Kalin and two friends saw a need to connect...
BY Lauren Roberts
Marcomms shares
Over a million Australians have signed up to Netflix since its launch at the end of March. The subscription streaming service now has three times as many...
BY Ashley Alasagas
Marcomms shares
An increase in profitability, revenue growth and customer retention can be linked to CEO engagement in customer experience, a recent study has found. The...
BY Lauren Roberts
Marcomms shares
In Australian media news this week, senior members of the Federal Government boycott ABC’s Q&A program, Fairfax to cut 47 jobs, SBS relaunches its On...
BY Ashley Alasagas
Marcomms shares
Uber users will be able to order lunch delivered to their office today as the ridesharing app partners with OzHarvest to raise money for vulnerable...
BY Lauren Roberts
Strategy shares
In the labour market of the future, workers in old and new economies may have more in common than projected, writes Sarah Kaine, associate professor in...
BY Marketing
Marcomms shares
A man attempting the “pick up” a sultry woman named Gonorrhoea in a bar won first prize in a short film competition that aimed to raise...
BY Lauren Roberts
Marcomms shares
A disco dance party in a glass-panelled hotel suite popped up in Circular Quay over the weekend to mark the June launch of booking app HotelTonight. The...
BY Lauren Roberts
Marcomms shares
Australian is one of the most intolerant countries when it comes to receiving repeat advertising messages, a recent global poll by Marketo has found. The...
BY Lauren Roberts
Marcomms shares
Optus’ ‘Clever Buoy’ campaign by M&C Saatchi Sydney has won a Gold Lion at Cannes in the mobile category. Launched in 2014, ‘Clever Buoy’ demonstrated...
BY Michelle Herbison
Marcomms shares
Virgin Australia and Tourism Australia will be working together from July 1 on a $50 million marketing strategy focussed on attracting American travellers....
BY Lauren Roberts
Social & Content shares
Just 11% of Australians on social media are “very likely” to be following brands on social media, according to eMarketer research from Waggeer Edstrom...
BY Lauren Roberts
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