Brand Management shares
Wrigley Pacific is sponsoring The Bachelor as part of a global rebrand for its flagship gum brand, Extra. Extra is introducing its new look by joining the...
BY Peter Roper
Social & Content shares
Brands are finding new ways to engage with consumers when it comes to major events, whether they’re an official sponsor or not. Managing director of...
BY Tate Papworth
Social & Content shares
17 July, apparently, is World Emoji Day. Or #worldemojiday more practically. And Australia’s advantage in the time-zone stakes means Aussie brands...
BY Peter Roper
Social & Content shares
Changes to the way in which Facebook implements its display ads has been successful, a study by Adobe Digital Index has found. The study comes as Facebook...
BY Tate Papworth
Social & Content shares
Big name charity brands including Beyond Blue, St Vincent De Paul, the RSPCA, World Vision and WWF are turning to technology to bring about positive change...
BY Tate Papworth
Marcomms shares
A television ad and smartphone app for Fanta have been pulled after the Advertising Standards Bureau (ASB) found the brand breached advertising guidelines...
BY Tate Papworth
Brand Management shares
Simplicity is the key to creating an engaging, recognisable brand logo, a new study has found. Education marketplace, Udemy, examined 50 logos from...
BY Tate Papworth
Careers & Education shares
The CEO of Starbucks says the rules of engagement for philanthropy are changing, as the company joins forces with more than a dozen others to form the...
BY Tate Papworth
Social & Content shares
To celebrate its 20th birthday, Amazon is today having a one-day shopping event promoted as “a bigger online sales event than Black Friday” for its most...
BY Tate Papworth
Brand Management shares
Digital marketing accounts for more than half the total budget for a quarter of marketers in Australia and New Zealand and is growing rapidly, a survey has...
BY Tate Papworth
Marcomms shares
A Tourism Australia film aimed at changing the image of Indigenous tourism is launching today. The film, ‘Our Country is waiting for you’, is...
BY Tate Papworth
Social & Content shares
A quarter of Tinder users swipe right to voluntarily hear more from brands, according to the dating app founder, Sean Rad. The Tinder platform, where...
BY Tate Papworth
Understanding People & Consumption shares
Australians spent $9.3 billion shopping online in the first half of 2015, a 21.5% increase over the same period last year, according to figures from...
BY Tate Papworth
Social & Content shares
SurfStitch Group has announced the launch of the first phase of a global content strategy which aims to highlight new opportunities for suppliers at the...
BY Tate Papworth
Marcomms shares
In media news for Australian marketers this week: Chinese digital media consumption eclipses TV, radio and print combined, while Australians flock to the...
BY Peter Roper
Marcomms shares
Facebook has announced yesterday it’s changing the way it measures cost-per-click on its advertising products, in order for advertisers to “better...
BY Joseph Young
Social & Content shares
Global content marketing revenue has continued to surge in the first half of 2015, with content marketing set to become a US$313 billion industry in 2019,...
BY Joseph Young
Careers & Education shares
Samsung Electronics Australia has announced the appointment of Phillip Newton as chief marketing officer. The role will see Newton lead marketing...
BY Joseph Young
Marcomms shares
Nike’s ‘Better for it’ marketing campaign has launched in Russia with ‘Real girls of Moscow’, a campaign that aims to empower Russian...
BY Joseph Young
Agency Relationships shares
The world’s largest personal computer company will require its media agencies around the world to use a third-party data tool to track online advertising...
BY Joseph Young
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