Brand Management shares
East 9th Brewing’s Doss Blockos brand has been named as the exclusive beer partner for the Virgin Australia Melbourne Fashion Festival in 2019. The...
BY Ben Ice
shares
Marketing is pleased to announce the release of The Truth Issue, our first print edition for 2019. It is now reaching subscribers and newsstands around the...
BY Marketing
Social & Content shares
Under new German orders, Facebook will need to obtain consent before combining user data from across its platforms. The order applies to data gathered from...
BY Ben Ice
Understanding People & Consumption shares
Australia’s trust in institutions and businesses is on the rise, but we’ve still got some pretty big trust issues. Alongside France, Australia...
BY Ben Ice
Careers & Education shares
Mohit Bhargava, general manager of sales and marketing at Village Entertainment and Topgolf Australia will depart after seven years at the company. Bhargava...
BY Ben Ice
Marcomms shares
Welcome to Marketing‘s 2019 Super Bowl ad wrap. Here’s all of the big brands, big celebs, rappers, boy bands, humour and attempts at humour...
BY Ben Ice
Marcomms shares
After McDonald’s lost its Big Mac trademark in the EU, Burger King has added the name to its own menu – with a twist. Earlier this month, McDonald’s lost a...
BY Josh Loh
Social & Content shares
Despite a year full of controversy, Australians are still using Facebook more than any other social media platform, according to a new digital report from...
BY Josh Loh
Strategy shares
Australian businesses are lagging behind global counterparts when realising and unleashing the benefits of design, according to an InVision report. The...
BY Josh Loh
Marcomms shares
Brand safety be damned – in the lead-up to airing its Super Bowl commercial, Kraft Heinz has advertised its Devour frozen food brand on Pornhub. Devour ran...
BY Josh Loh
Understanding People & Consumption shares
Marketers are consistently getting gender portrayal wrong in the eyes of consumers, according to the latest Kantar report, AdReactions 2019. According to...
BY Josh Loh
Marcomms shares
The end of last week saw Hungry Jack’s recreate Victoria Bitter’s well-known ‘Hard Earned Thirst’ spot, and so today VB struck back with a copycat ad of its...
BY Josh Loh
Marcomms shares
Clive Palmer and his United Australia Party are once again in hot water for crossing the privacy line with voters; the party’s recently-released...
BY Josh Loh
Marcomms shares
Marks & Spencer Australia has launched ‘Life Isn’t Uniform’, its first Down Under campaign, in anticipation of Australian kids...
BY Josh Loh
Data & Technology shares
French data regulator the CNIL has fined Google €50 million (AU$79 million) for breaching the EU’s GDPR laws introduced last year. The tech giant was...
BY Josh Loh
Marcomms shares
This week the Australian Football League launched its new brand positioning for AFL Women’s ahead of next month’s opening of the NAB AFLW competition. The...
BY Josh Loh
Marcomms shares
Visa has launched its latest content campaign, starring Chinese-Australian actor Ronny Chieng, to raise awareness of its mobile payments function. The three...
BY Josh Loh
Marcomms shares
The 2019 edition of Meat and Livestock Australia’s Summer Lamb campaign reignites a century-old proposition to unite Australia and New Zealand to form New...
BY Josh Loh
Understanding People & Consumption shares
Australian brands are failing to improve on customer experience due to lengthy surveys and perceived brand inaction, a new study reveals. More than half of...
BY Josh Loh
Data & Technology shares
Here is a rundown of major changes set to arrive for consumer technology in 2019 and why marketers should be paying attention. In an age like ours, it’s...
BY Josh Loh
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