Understanding People & Consumption shares
Marketers need to focus on catering to Australians’ appetite for smartphone content throughout the day, then across multiple devices in the evening....
BY Ben Ice
Marcomms shares
Concave Brand Tracking has released its ‘Top 100 Brands in 2016 Movies’ product placement rankings. Concave Brand Tracking’s ‘Top...
BY Ben Ice
Social & Content shares
Facebook will host a 24-hour Facebook Live event for International Women’s Day. Facebook will celebrate International Women’s Day, 8 March, with...
BY Ben Ice
Careers & Education shares
Hays has released survey results in the lead-up to International Women’s Day which show workplace gender gaps remain in career progression, pay, and...
BY Ben Ice
Brand Management shares
Print and online publisher Niche Media has added public relations to its communications offering. Niche Media today announced the launch of a public...
BY Marketing
Social & Content shares
Snap Inc’s growth to-date and IPO last week mean it’s a social platform with real opportunity, but some sceptical analysts are calling for a...
BY Ben Ice
Data & Technology shares
Almost 80% of marketers find attribution to be very important to their success. AdRoll’s latest ‘State of Performance Marketing Report’ reveals attribution...
BY Ben Ice
Agency Relationships shares
Unilever CMO Keith Weed reiterated the brand’s call for transparency and viewability last week. P&G chief brand officer Marc Pritchard’s...
BY Ben Ice
Understanding People & Consumption shares
Nickelodeon has released two new research reports that reveal changing attitudes towards fatherhood and how families raise the next generation of children....
BY Ben Ice
Brand Management shares
Pizza Hut USA has released limited-edition high-top sneakers that allow users to order pizza wherever they are. Pizza Hut has released a limited-edition set...
BY Ben Ice
Brand Management shares
Bundaberg Rum's new 'Unmistakably Ours' campaign aims to celebrate and reinvigorate the things that make Australia unique. The campaign launches tonight...
BY Ben Ice
Brand Management shares
Commonwealth Bank is kicking off a new brand campaign to better understand the uncertainty many Australians are feeling about the future. Commonwealth Bank...
BY Ben Ice
Brand Management shares
Subaru is promoting its new Impreza by renting out 101 cars. Peer-to-peer car rental platform DriveMyCar has launched a campaign with Subaru which gives...
BY Ben Ice
Social & Content shares
Carsales has released ‘The Best Car in the World’ videos to promote Carpool, its new automotive lifestyle destination. Carsales has released a...
BY Ben Ice
Data & Technology shares
Gillette’s razor is being promoted in Australia with a VR experience. P&G is promoting the Gillette ProShield razor via an in-store virtual...
BY Ben Ice
Social & Content shares
Twitter has introduced a feature that enables more personal customer service experiences in Direct Messages. Twitter’s custom profiles in Direct...
BY Ben Ice
Understanding People & Consumption shares
Australia’s trust levels in business, media, government and NGOs is on the decline. Edelman’s 2017 Trust Barometer reveals Australians’...
BY Ben Ice
Social & Content shares
Mark Zuckerberg’s ‘Building Global Community’ outlines Facebook’s future goals. Facebook founder Mark Zuckerberg (pictured at last...
BY Ben Ice
Data & Technology shares
Adobe, Oracle and Salesforce have emerged as leaders in Gartner’s ‘Magic Quadrant for Digital Marketing Hubs.’ Technology analyst firm...
BY Ben Ice
Marcomms shares
Total ad spend on commercial TV in the six months to 31 December 2016 was $2.23 billion, according to data from the television industry’s new metric...
BY Ben Ice
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