Brand Management shares
The ACCC has released a statement of issues expressing preliminary concerns that the proposed merger between APN Outdoor and oOh!media would substantially...
BY Ben Ice
Leadership shares
More than half the respondents to an annual study of CSR practices say sustainability reporting should be mandatory. The ACCSR ninth ‘Annual Review of the...
BY Ben Ice
Marcomms shares
Australia will be one of the first markets globally to air Coca-Cola’s new ‘Pool Boy’ commercial. Coca-Cola’s ‘Pool Boy’...
BY Ben Ice
Brand Management shares
Lego has overtaken Ferrari as Brand Finance’s ‘world’s most powerful brand’. Based on Brand Finance’s Brand Strength Index,...
BY Ben Ice
Understanding People & Consumption shares
Google and Facebook control 20% of global media ad spend, up from 11% in 2012. According to Zenith’s ‘Top Thirty Global Media Owners’,...
BY Ben Ice
Strategy shares
AdRoll’s ‘State of Performance Marketing Report’ reveals increasing investment in programmatic advertising, improving performance in...
BY Marketing
Data & Technology shares
Oracle introduced a series of new innovations at its Modern Customer Experience event in Las Vegas last week. Oracle announced a range of products and...
BY Ben Ice
Brand Management shares
Apple has made clear its plan to work toward making all of its products with recycled materials, reports Tiffany Paczek. Apple has released its ‘2017...
BY Marketing
Data & Technology shares
Rocket Fuel has integrated Watson Discovery into its predictive marketing platform. Rocket Fuel has expanded its partnership with IBM by integrating Watson...
BY Ben Ice
Social & Content shares
LinkedIn ‘Matched Audiences’ allows advertisers to use their own first-party data to target users on the professional social network. LinkedIn...
BY Marketing
Brand Management shares
Village Cinemas is featuring real people in a spot that launches a new platform for the brand. Village Cinemas is showcasing a new brand platform ‘Where...
BY Marketing
Brand Management shares
Air New Zealand is the most reputable company in Australia, according to an annual survey. New Zealand’s national airline is viewed as the most reputable...
BY Marketing
Brand Management shares
The Huffington Post has officially rebranded to HuffPost, revealing a new visual identity designed to better reflect its position as a platform for the...
BY Peter Roper
Data & Technology shares
Marketo has used its annual conference to launch what it’s calling ‘the next generation’ of account-based marketing. Marketing software...
BY Marketing
Strategy shares
While Amazon announces the launch of its full suite of services here in Australia, international discount retailer TK Maxx opens the first of its 35 stores...
BY Jamuna Raj
Brand Management shares
James Boag releases limited-edition Epicurean range, claiming Australian-first beer offering for fine dining. When it comes to fine dining, beer has never...
BY Jamuna Raj
Careers & Education shares
The Government’s abolition of 457 visas removes ‘market research analyst’ and ‘research and development manager’ from the...
BY Ben Ice
Social & Content shares
Facebook has introduced new developments on Messenger, to help make the chat platform more “seamless and fun.” Facebook has announced new...
BY Ben Ice
Social & Content shares
The Facebook F8 event is under way, and many of its ambitions surround in-app camera capabilities and augmented reality, posing threat to Snapchat. F8,...
BY Ben Ice
Brand Management shares
A new US McDonald’s ad campaign starring Mindy Kaling makes no mention of McDonald’s and asks viewers to “do a Google search for that...
BY Ben Ice
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