Understanding People & Consumption shares
The UK’s Advertising Standards Authority has vowed to take a stronger stance on gender stereotypes in ads. After releasing the ‘Depictions,...
BY Ben Ice
Data & Technology shares
Australian retailers are ahead in the AI game, with 65% agreeing their organisations have a clearly defined AI marketing strategy. Results of a Forrester...
BY Ben Ice
Brand Management shares
Gumtree is celebrating its 10th anniversary in Australia with a new brand identity and improved website functionality. ‘This is Gumtree....
BY Ben Ice
Marcomms shares
Meat and Livestock Australia has launched a new campaign promoting Australian beef as the greatest meat on earth. ‘The Greatest Meat on Earth’...
BY Ben Ice
Marcomms shares
JCDecaux’s outdoor campaign for Foxtel’s launch of Game of Thrones season 7 is its largest ever interactive campaign. To promote Foxtel and its...
BY Ben Ice
Understanding People & Consumption shares
‘No brand/no ad’ has beaten Aldi, Woolworths and Coles as the most recalled ad on TV in a survey. Magnum Opus Partners’ ‘Awareness...
BY Ben Ice
Understanding People & Consumption shares
55% of Australian shoppers choose to shop in store over online – but only if they enjoy a store’s atmosphere. Mood Media’s ‘State of Brick...
BY Ben Ice
Brand Management shares
Ads for Heineken’s new ‘0.0’ beverage target a whole new demographic for the brand: non-drinkers. ‘Open to All’, the campaign...
BY Ben Ice
Careers & Education shares
As brands face ongoing customer centricity pressures and a changing technology landscape, marketing skills will remain at the forefront for many...
BY Ben Ice
Social & Content shares
In a new move to win over the trust of advertisers and brands, Facebook has announced additional campaign metrics and measuring tools. In efforts to provide...
BY Ben Ice
Data & Technology shares
A new whitepaper discusses the difference between adtech and martech, how they developed in parallel and why the lines between them are blurring....
BY Ben Ice
Understanding People & Consumption shares
98% of Australians engage with the arts and there is increased recognition of their positive impact on our ability to develop new ideas. The Australia...
BY Ben Ice
Brand Management shares
European Union regulators have imposed a €2.42 billion fine on Google, ruling it abused market power by favouring its own shopping comparison service in...
BY Ben Ice
Understanding People & Consumption shares
The fifth annual ‘For Love or Money’ consumer survey reveals the top ten loyalty programs Australian consumers think of as ‘doing a very...
BY Marketing
Brand Management shares
Airbnb CMO Jonathan Mildenhall has made a statement after Airbnb’s campaign for marriage equality in Australia was recognised with a Cannes Lions...
BY Ben Ice
Marcomms shares
Coca-Cola South Pacific has launched its largest ever sampling campaign to promote Coca-Cola No Sugar. After launching No Sugar earlier this month,...
BY Ben Ice
Data & Technology shares
YouTube has sliced 360 Video in half and released the VR180 filming format. The new technology aims to make VR production easier by removing the...
BY Ben Ice
Brand Management shares
Uber CEO Travis Kalanick has resigned after months of bad publicity for the company and its board. In response to bad publicity and a report outlining how...
BY Ben Ice
shares
Mattel has introduced 15 new Ken dolls featuring three body types and a variety of skin tones, eye colours and hair and fashion looks. Mattel has expanded...
BY Ben Ice
Understanding People & Consumption shares
90% of Australian online shoppers think they will purchase from Amazon Australia – if it delivers what it promises. Research commissioned by parcel delivery...
BY Ben Ice
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