Marcomms shares
97% of main household income earning women read news media across all platforms, according to the EMMA data. According to Enhanced Media Metrics Australia...
BY Josh Loh
Data & Technology shares
Delacon’s Speech Analytic Module (SAM) platform analyses customer phone conversations using AI. Sydney based call analytics platform Delacon has released...
BY Josh Loh
Data & Technology shares
Data Republic has announced it has entered a partnership with analytics firm SAS to enhance the services offered through its data exchange platform....
BY Ben Ice
Marcomms shares
A majority of marketers lack knowledge around the basic principles of marketing, a Salmat report reveals. Marketers lack knowledge around basic principles...
BY Josh Loh
Marcomms shares
Facebook is an official supporter of the Gold Coast 2018 Commonwealth Games, lending its platform to expand the Games to a global audience Facebook...
BY Josh Loh
Marcomms shares
Kellogg’s is building on its ‘Amazing Creations’ campaign, with new videos featuring YouTube creator Simone Giertz and her useless machines. In 2016...
BY Josh Loh
Data & Technology shares
Too few companies are engaging with new technologies, including wearable technologies which can improve employee performance by 76%. Growth in employee...
BY Josh Loh
Leadership shares
62% of Australian workers believe they are in need of company-enabled technological training. Salesforce has released its research findings commissioned...
BY Josh Loh
Marcomms shares
New Medallia study finds that companies with ‘robust listening posts’ were 60% more likely to improve CX than those without. California based software...
BY Josh Loh
Data & Technology shares
Cab Digital Media has partnered with Telstra to launch ‘TaxiLive’, a real-time digital billboard mounted on the back of Sydney taxis. Sydney based...
BY Josh Loh
Brand Management shares
Diageo Australia has launched four new TVCs for Bundaberg Rum, the latest instalments of its ‘Unmistakably Ours’ campaign. With Sydney agency Leo Burnett,...
BY Josh Loh
Brand Management shares
Cadbury’s newest campaign ‘There’s a glass and a half in everyone’ launches with a commitment by the brand to sustainable cocoa farming. Cadbury has...
BY Josh Loh
Marcomms shares
Brand USA has partnered with Expedia Media Solutions to launch ‘Sound Travels’, an interactive, immersive 3D audio campaign. Tourism marketer...
BY Josh Loh
Marcomms shares
Showpo found as the most engaging brand on Facebook in Online Digital Circle’s 2017 Australian business performance review. Independant Melbourne...
BY Josh Loh
Brand Management shares
Unilever Foundry has partnered with UN Women to commit its platform to gender diversity, pledging that half of the startups it works with in the next five...
BY Josh Loh
Strategy shares
The Interactive Advertising Bureau has launched its Advertising Technology Purchase Guidelines advising firms of the optimal purchasing of advertising...
BY Josh Loh
Brand Management shares
East 9th Brewing trademarked ‘The Colour of Beer’ in its latest pale ale release, a play on Cadbury’s purple and ANZ’s blue ‘colour...
BY Josh Loh
Data & Technology shares
Marketing firms in the Asia Pacific region lead the world in implementing artificial intelligence, a new briefing shows. Data from Adobe’s 2018 edition of...
BY Josh Loh
Brand Management shares
Gemba, sports and entertainment marketing consultancy, has launched its latest sponsorship valuation platform, Turnstile. After a two year development...
BY Josh Loh
Data & Technology shares
STM Brands has unveiled a new augmented reality mobile app in an attempt to revolutionise retail experiences. This year’s international Consumer...
BY Josh Loh
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