Agency Relationships shares
Esteemed advertising award program, the Clio Awards has this year recruited a jury of chief marketing officers for the first time. Recognising the...
BY Susi Banks
Brand Management shares
The iconic internet-era brand ‘AOL’ may soon be a thing of the past, much like the days of dial up internet, with which the former internet...
BY Tate Papworth
Data & Technology shares
Brands across the globe will lose US$7.2 billion in 2016 as a direct result of online fraud driven by bots, a new study has found. The joint study,...
BY Tate Papworth
Strategy shares
Woolworths has flagged its intention to end its home improvement venture, cutting ties with its “unprofitable” hardware chains, Masters and Home...
BY Tate Papworth
Marcomms shares
In Australian media news, iHeartRadio Australia add eight new stations and 74 languages, advertisers steer clear of The Chaser, sports rate highest on 2015...
BY Tate Papworth
Marcomms shares
Marketers will better integrate sales and media touchpoints by developing clearer consumer journey maps from awareness to purchase, as digital platforms...
BY Tate Papworth
Brand Management shares
Google was Australia’s best perceived brand at the end of 2015, new figures from YouGov BrandIndex has found. The study, by UK-based research company...
BY Tate Papworth
Marcomms shares
The downfall of electronics retail chain Dick Smith has been a long time coming, and it’s vital that other major brands in the sector learn from the...
BY Tate Papworth
Social & Content shares
With advancements in the technology and the popularity of apps such as Periscope and Meerkat, live streaming is becoming a valuable marketing tool for...
BY Tate Papworth
Marcomms shares
Global beer giant Heineken has uncovered the secret to finding love: drinking less of its product. The message is all part of the company’s latest...
BY Tate Papworth
Understanding People & Consumption shares
An Australian marketing research software company is hoping to change the way brands conduct research into online behaviour through the emerging field of...
BY Peter Roper
Strategy shares
A long period of stagnation and declining importance of brand values may have come to an end after Kraft Foods was valued at a massive US$41.3 billion,...
BY Tate Papworth
Marcomms shares
Weight Watchers is going where no weight loss company has gone before, inviting all to ‘live bigger.’ The tagline is part of a rebrand for the...
BY Tate Papworth
Leadership shares
The current notion of board diversity is too simplistic and may be stifling the search for talented directors, a study by Blenheim Partners and Macquarie...
BY Tate Papworth
Marcomms shares
Fashion generally isn’t the first thing that comes to mind when you think of Pizza Hut, however a new line of clothing from the US pizza giant is...
BY Tate Papworth
Careers & Education shares
Happy New Year, readers! Depending on when you took holidays over the last few weeks, or otherwise were not paying close attention to the news, it’s...
BY Marketing
Marcomms shares
Sweat and limitations are about to become things of the past, according to the latest campaign from mens grooming brand Old Spice. The brand has recently...
BY Tate Papworth
Marcomms shares
Lean Cuisine, the US company, has created a device that detects and removes key health-related words such as ‘diet’ and ‘weight...
BY Tate Papworth
Marcomms shares
The December-January 2016 issue of Marketing is a special collaboration with APN Outdoor that sees the magazine focus on digital outdoor advertising,...
BY Marketing
Marcomms shares
Popular SBS newsreader Lee Lin Chin has starred in the 2016 edition of the annual Australia Day themed lamb commercial. In the commercial, Chin, still...
BY Tate Papworth
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