Brand Management shares
Lego has reluctantly agreed to cease its partnership with Shell in response to Greenpeace attacking with its ‘Save the Arctic’ campaign. ...
BY Michelle Herbison
shares
In Australian media news this week: Nielsen wins IAB Australia’s tender for digital audience measurement services; The Australian renames its business...
BY Peter Roper
Brand Management shares
BRW has named cloud-based accounting software provider Xero the most innovative company for 2014. Xero’s innovations to improve payroll...
BY Michelle Herbison
shares
Broadcast television viewing remains strong, up 26 minutes per month year-on-year despite a 22% increase in internet-capable TVs in Australian households....
BY Michelle Herbison
Careers & Education shares
Susi Banks polls some leading employers on what they look for when recruiting for marketing positions and discovers that they’re just as keen to find...
BY Susi Banks
Data & Technology shares
Deakin University is partnering with supercomputer IBM Watson to develop the world’s first online student engagement advisor using the technology....
BY Michelle Herbison
Marcomms shares
Just over a year after Instagram launched its paid brand opportunities in the US, the social network has announced it will start showing advertising on the...
BY Michelle Herbison
shares
* Sponsored content The Forrester Wave assessment of digital experience delivery platforms has seen Adobe emerge as the strongest performer on the basis of...
BY Marketing
Data & Technology shares
Hewlett Packard has announced its decision to split into two companies, with one focusing on business technology services and the other on PCs and printers....
BY Michelle Herbison
shares
An international campaign for climate action has helped present the voice of the planet’s youth to world leaders at the UN Climate Summit last week as...
BY Peter Roper
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Despite the effectiveness of retargeting, advertisers are concerned with a lack of transparency in the medium. One in four advertisers are concerned...
BY Peter Roper
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In Australian media news this week, Commercial Radio Australia releases its Survey 6 results, Nova Entertainment launches new websites to improve brand...
BY Michelle Herbison
Social & Content shares
BBC Global News is expanding its Australian coverage through the optimisation of its BBC.com homepage for a local audience, and brand-supported video and TV...
BY Michelle Herbison
Agency Relationships shares
Personalisation, mobile and location-based targeting were the big themes to come from the showcase of emerging media that is mLab, while the role of media...
BY Peter Roper
Marcomms shares
Unilever’s innovative approach to mobile marketing has earned it the title of Smarties Global Marketer of the Year 2014. Hindustan Unilever and PHD...
BY Michelle Herbison
Social & Content shares
“Your social network is owned by advertisers. Every post you share, every friend you make and every link you follow is tracked, recorded and converted into...
BY Michelle Herbison
shares
About three-quarters of Australians expect websites to load in less than five seconds on desktop and nearly half of people will immediately exit...
BY Michelle Herbison
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Australians are increasingly favouring ethical brands, with more than three quarters of respondents to a Havas PR study showing some conscientious...
BY Michelle Herbison
Social & Content shares
Hotel group Marriott is launching a digital content marketing studio to develop online video content, aiming to drive engagement with customers and create...
BY Michelle Herbison
shares
eBay Inc has announced plans to split its online auction division, Marketplaces, from online payment service PayPal, with each to become distinct and...
BY Michelle Herbison
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