Data & Technology
Martech news: Zendesk, Bigcommerce, Twitter, Odoo, Salesforce, Facebook, Oracle and DMPs
BY Peter Roper
Understanding People & Consumption
Price drives 74% of Australians to shop with overseas online retailers – study
BY Ben Ice
Marcomms
NRMA Motoring and Services wins Multicultural Marketing Award for big business
Strategy
Diplomatic rebels who dare to fail: inside Lego Future Lab
Brand Management
VW scandal loses Germany top spot as most powerful nation brand – Brand Finance
BY Ben Ice
Social & Content
Instant Messaging use jumped 10% year-on-year, new research on APAC social media use shows
BY Ben Ice
Social & Content
The Analyse Issue has arrived: Marketing Mag October-November
BY Marketing
Brand Management
Brands named and shamed in awards that no marketer wants to win
BY Peter Roper
Social & Content
Squatty Potty enlists unicorns and magic to change the way the world poops
BY Peter Roper
Marcomms
Schneider Electric energises image with new ad campaign
BY Ben Ice
Brand Management
Apple’s brand value soars to $170b in latest Interbrand Top 100
Marcomms
Australia Post targets small business and digital start-ups in new ad campaign
BY Ben Ice
Strategy
Customer-centric strategy boosts revenue performance – study
BY Ben Ice
Marcomms
Media news: Spotify and PlayStation invite brands, Instagram hits record users, Twitter’s ‘buy now’ button, Dame Edna and more
Marcomms
Optus and M&C Saatchi win big at Clio Awards
Optus’...
BY Chris Byrne
Brand Management
Volkswagen is bleeding tens of billions of dollars in brand value
Experts are...
BY Peter Roper
Data & Technology
Martech news: leading digital marketing analytics platforms revealed
BY Peter Roper
Leadership
Humanity in marketing: the strategic human sides of big brands
Five of Australia’s...
BY Susi Banks
Data & Technology
Computer says yes! – advice for more effective CMO-CIO relationships
BY Susi Banks
Understanding People & Consumption
Changing profile of Aussie football fans
Soccer fans...
BY Peta Short
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