Brand Management shares
SPC Ardmona has launched a new packaging-led campaign that capitalises on support for Australian primary producers. The preserving company is launching a...
BY Michelle Herbison
Brand Management shares
Coca-Cola South Pacific has announced it will bring its new Coca-Cola Life to Australia in early April, where it’ll go head to head with...
BY Michelle Herbison
Brand Management shares
Hotel staff will review their guests as part of Art Series Hotel Group’s latest campaign, reversing the review culture that websites such as TripAdvisor...
BY Michelle Herbison
Data & Technology shares
A new global study has found loyalty programs are failing to engage digital consumers, with low participation rates in programs and 89% negative feedback on...
BY Ashley Alasagas
Marcomms shares
Lynx has released its newest range of products, Lynx Black, with a campaign that continues on the brand’s repositioning away from its former ‘lad culture’...
BY Ashley Alasagas
Leads shares
The Federal Court has fined Origin Energy $2 million and SalesForce Australia Pty Ltd (the Salmat subsidiary; not to be confused with American cloud...
BY Michelle Herbison
Marcomms shares
In Australian media news this week, News Corp commemorates the Anzac centenary by bringing ten wartime Australians to social media, Audi enlists Fairfax to...
BY Michelle Herbison
Strategy shares
Marketers of consumer tech products are favouring market pricing strategies over the skimming or penetration strategies recommended by theorists, a recent...
BY Michelle Herbison
Marcomms shares
Dolmio’s newest campaign wants to reclaim family mealtimes, as family members have become more interested in technology than connecting with each other. The...
BY Ashley Alasagas
Marcomms shares
Australia’s ad spending for 2015 is forecast to grow by 1%, up from 2014’s 0.3%, but is still far behind the US (up 4.6%) and UK (up 6.4%), according to...
BY Ashley Alasagas
Data & Technology shares
New online platform Collabosaurus is aiming to become a marketplace for brand partnerships by letting businesses with attractive marketing assets hook up...
BY Peter Roper
Marcomms shares
L’Oreal Paris has launched an augmented reality makeup mirror, Makeup Genius, using advanced facial mapping technology to allow users to virtually try on...
BY Ashley Alasagas
Marcomms shares
Internet-capable devices are at an all time high in Australian households but TV sets still remain the primary household screen, according to the latest...
BY Ashley Alasagas
Marcomms shares
Ricky Gervais has “never heard of” Optus but he’s starring in ads promoting its Netflix partnership because they paid him “a shedload of cash” – or so he...
BY Michelle Herbison
Brand Management shares
BetEasy has been rebranded as CrownBet in an attempt to make the online wagering company easily recognisable as a Crown Resorts brand. CrownBet is the only...
BY Ashley Alasagas
Marcomms shares
In Australian media news this week, global cinema box office sales hit an all-time record due to APAC growth, mobile ad network InMobi reports mobile...
BY Michelle Herbison
Social & Content shares
Tourism NT is taking its social media campaign to the next level by hosting an industry first ‘Hypermeet’ to promote the Northern Territory’s Red Centre....
BY Ashley Alasagas
Careers & Education shares
Here are the latest career movements of the past few months in Australian marketing. Marketers Mike Wehrs has joined Appster as global CMO and head of US...
BY Ashley Alasagas
Marcomms shares
Visual search is the latest beast tech companies are racing to conquer in 2015. Image recognition and augmented reality platform Blippar demoed the world’s...
BY Michelle Herbison
Understanding People & Consumption shares
Australia’s tourism and travel habits have changed as more Australians are choosing to holiday domestically, TNS’s latest study shows. The study found...
BY Ashley Alasagas
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