Social & Content shares
Hotel group Marriott is launching a digital content marketing studio to develop online video content, aiming to drive engagement with customers and create...
BY Michelle Herbison
shares
eBay Inc has announced plans to split its online auction division, Marketplaces, from online payment service PayPal, with each to become distinct and...
BY Michelle Herbison
shares
The Polaroid brand is bringing its colour and lifestyle proposition to the ‘action camera’ category created by GoPro, with the launch of a new...
BY Peter Roper
Marcomms shares
Coca Cola’s much-awarded ‘Share a Coke’ campaign has reversed a decade-long decline in Coke sales in the US, The Wall Street Journal is...
BY Michelle Herbison
shares
“Everybody thought home computers were a really really cool thing that only nerdy people were ever going to be into. 3D printers are on that same kind of...
BY Michelle Herbison
Marcomms shares
False advertising by Coles claiming its bread products were ‘freshly baked in-store’ and ‘baked today, sold today’ has led to a three-year ban...
BY Michelle Herbison
shares
In Australian media news this week, Crocmedia launches an all-day AFL Trade Radio channel, SBS On Demand releases more than 400 free movies, Domain shows...
BY Michelle Herbison
Brand Management shares
74% of all new products in Asia-Pacific fail and a quarter of companies fail to fulfil profit targets for any new products, according to the Global Pricing...
BY Michelle Herbison
shares
In the social media stakes, Hawthorn is just edging out its Sydney opponents ahead of the AFL Grand Final on Saturday, according to the Adobe Digital Index,...
BY Peter Roper
Marcomms shares
Digital advertising accounted for 34% of all advertising expenditure in Australia for the 2014 financial year, increasing from the previous year while TV...
BY Michelle Herbison
Marcomms shares
Pinterest is integrating analytics and user data into its promoted pins trial currently underway in the US, in which it will show paid-for pins to relevant...
BY Michelle Herbison
Marcomms shares
A surprising alarm clock from McDonald’s, a humanitarian 3D-printed campaign, and a set of twins’ tear-jerking story stood out as the...
BY Marketing
Marcomms shares
Heineken has announced a partnership with taxi rival service Uber as part of its multi-million dollar ‘Open Your City’ integrated marketing campaign....
BY Michelle Herbison
shares
Salesforce.com has introduced Journey Builder for Apps, bringing smartphone apps into customer journey-planning and execution environment. Journey Builder...
BY Peter Roper
Understanding People & Consumption shares
Skill shortages and budget constraints have stalled more advanced digital marketing implementations in Asia-Pacific, but stakeholder support for increased...
BY Peter Roper
shares
Half of Australian consumers see CEOs as among society’s most powerful people, but less than 10% view them as the most respected, according to a new...
BY Michelle Herbison
shares
OPSM has announced a partnership with Flybuys and wellness community I Quit Sugar to promote nutrition’s role in eye health. The partnership is part...
BY Michelle Herbison
Marcomms shares
A study of mobile display advertising has found click-through rates are often unrelated or even negatively correlated to actions signalling engagement, such...
BY Michelle Herbison
Marcomms shares
In Australian media news this week, News Corp to launch new tablet apps with AccessOne technology, Emma measures social media, Fairfax Media’s...
BY Michelle Herbison
shares
Pre-prepared food manufacturer Simplot has launched a new gourmet frozen meals delivery brand, Dish’d, featuring online ordering with next-day home...
BY Michelle Herbison
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