Marketing Magazine

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Media Monday: 78% growth in online video advertising as viewership almost quadruples

In Australian media news this week, two reports show the massive increase in online video viewing over the past 12 months – from IAB Australia and...

BY Michelle Herbison

27 October 2014 min read

Leads shares

Bankwest national B2B campaign puts spotlight on clients, relationship managers

Bankwest has launched a national campaign for its business banking division targeting business decision makers such as business owners, CEOs, CFOs and...

BY Marketing

24 October 2014 min read

Australia’s cloud computing services market to reach $4.55 billion by 2018

Australia’s cloud computing services market will nearly quadruple over five years to $4.55 billion in 2018, Frost & Sullivan is forecasting....

BY Michelle Herbison

24 October 2014 min read

SME business confidence has risen above 50% after dropping last quarter

SMEs’ confidence about the year ahead has risen to 53% after a drop to 47% in June, according to the September 2014 Sensis Business Index. ...

BY Michelle Herbison

23 October 2014 min read

Air New Zealand releases another safety video viral attempt with The Hobbit cast

Air New Zealand has released another epic safety video in the lead-up to the release of the final film in The Hobbit Trilogy in December. Cast-members from...

BY Michelle Herbison

23 October 2014 min read

Brands are failing to build meaningful customer relationships – study

Brands are failing to develop mutually beneficial relationships with customers. 92% of Australians want a meaningful interaction with brands, but only 12%...

BY Michelle Herbison

22 October 2014 min read

Telstra reveals ehealth ambitions: Telstra Health to power connected healthcare sector

Telstra has officially launched a new business division, Telstra Health, and outlined its ambition to become Australia’s leading provider of...

BY Peter Roper

22 October 2014 min read

Brand Management shares

The four categories of brand innovation according to chairman of TBWA Worldwide

Creative agencies must help clients innovate in the way they innovate, chairman of TBWA Worldwide Jean-Marie Dru told delegates at the AANA’s RESET...

BY Chris Byrne

22 October 2014 min read

Careers & Education shares

Brain trust: four marketers’ reflections and advice to their younger selves

We asked four marketers to write a letter to their younger selves, addressing the following question: “Your breadth of experiences throughout your career...

BY Marketing

21 October 2014 min read

Tourism Australia chief marketer Nick Baker resigns after seven years

Tourism Australia CMO Nick Baker has resigned after seven years of guiding the country’s tourism marketing strategy. He will leave the organisation at...

BY Michelle Herbison

21 October 2014 min read