Brand Management shares
Woolworths has retained its title as Australia’s most valuable brand despite a 17% drop in brand value this year, the 2015 Brand Finance Global 500 report...
BY Michelle Herbison
Social & Content shares
The ICC Cricket World Cup has partnered with Facebook to produce a series of branded content videos featuring interviews with past cricketing greats. ...
BY Michelle Herbison
Marcomms shares
The world’s best digital marketing for January 2015 features a display campaign that challenged users to complete horrendously mundane tasks to win...
BY Marketing
Strategy shares
Apple has recruited “several hundred employees” to secretly design an electric car, according to “people familiar with the matter”, the Wall Street Journal...
BY Michelle Herbison
Marcomms shares
This year’s Media Futures survey from Starcom MediaVest Group predicts the increase in spending on owned and earned media is expected to be almost 3.5 times...
BY Michelle Herbison
Marcomms shares
In Australian media news this week, publishers report strong audience growth thanks to EMMA’s digital figures, Network Ten extends its deal to broadcast the...
BY Michelle Herbison
Social & Content shares
Kellogg’s Nutri-Grain cereal is repositioning itself away from ‘Iron Man Food’ towards celebrating individuals who live ‘unstoppable’ lives, starting with a...
BY Michelle Herbison
Brand Management shares
People need to stop worrying about flowers and chocolates and start worrying about getting on-message this Valentine’s Day, according to the...
BY Peter Roper
Understanding People & Consumption shares
60% of consumers are negative, indifferent or ambivalent about ethical purchasing and less than half (41.5%) feel positively towards it, a study by...
BY Michelle Herbison
Strategy shares
The ACCC is conducting an inquiry into the wholesale beer market amid accusations that brewing giants are “locking” craft brewers out of venues by use of...
BY Michelle Herbison
Social & Content shares
Ikea in the Netherlands has introduced a unique branded content idea to the world: Ikea Emoticons, the new way for people to communicate that makes feeling...
BY Michelle Herbison
Social & Content shares
Sportsbet and Audi have plugged into the buzz around the Fifty Shades of Grey movie, opening in Australia tomorrow, by producing their own branded parodies....
BY Michelle Herbison
Marcomms shares
Virgin Australia and Tourism Australia are targeting this year’s Oscars in a $4 million joint marketing campaign aimed at luring more visitors to Australia...
BY Peter Roper
Social & Content shares
Maggi Australia is the latest brand to produce a series of branded content videos targeted to tablet and mobile users via YouTube. Maggi and The...
BY Michelle Herbison
Data & Technology shares
Fashion fans at London’s BFC Fashion Film event will transform their smartphones into virtual reality headsets to experience content from fashion brand...
BY Michelle Herbison
Marcomms shares
Coca-Cola has suspended its #MakeItHappy Twitter campaign after being tricked by blog site Gawker into reposting passages of Hitler’s manifesto, Mein Kampf....
BY Michelle Herbison
Marcomms shares
In Australian media news this week, Fairfax signs a deal to launch an Australian version of The Huffington Post, BBC.com tops one million viewers, Bauer...
BY Michelle Herbison
Understanding People & Consumption shares
Australians’ trust in institutions has dropped below 50%, the lowest since the 2009 global financial crisis, according to Edelman Australia’s 2015 Trust...
BY Michelle Herbison
Understanding People & Consumption shares
Australian teenagers are spending the equivalent of three school days online every week, Nielsen’s eGeneration Report reveals. The report found those...
BY Michelle Herbison
Social & Content shares
Don’t adjust your computer screen – we’ve just changed some stuff. Here’s a rundown of the redesigned Marketingmag.com.au. ...
BY Marketing
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