Social & Content shares
Porsche has released video footage of its hybrid supercar, the 918 Spyder, doing 350 kilometres per hour in the Australian outback to showcase its cutting...
BY Michelle Herbison
Marcomms shares
Mars Bar has introduced a new tagline for the first time since the 70s. ‘Put some play in your day’ was launched this week, to sit beside the existing...
BY Michelle Herbison
Brand Management shares
Australia’s first online peer-to-peer car rental service DriveMyCar Rentals is pushing for growth by launching a new, slick website and rebranding to...
BY Michelle Herbison
Marcomms shares
The Fast Moving Consumer Goods (FMCG) sector increased crowdsourcing investment by 48% between 2013 and 2014, making it the most active crowdsourcing sector...
BY Ashley Alasagas
Marcomms shares
In Australian media news this week, the latest EMMA data shows mobile newspaper readership is up 14% year-on-year, Real Estate websites reach all-time...
BY Michelle Herbison
Marcomms shares
Snickers has expanded its ‘You’re not you when you’re hungry’ message to YouTube, enlisting a string of video bloggers to prank their fans by posting videos...
BY Michelle Herbison
Marcomms shares
The Federal Court has fined supermarket Coles $2.5 million for making false or misleading representations that its bread products were ‘baked today, sold...
BY Michelle Herbison
Brand Management shares
TattsBet has kicked off its rebrand to Ubet by opening its first new retail store in Brisbane, which aims to modernise and digitise the in-store betting...
BY Michelle Herbison
Marcomms shares
Coca-Cola South Pacific has revealed its Australian TVC for its new Coca-Cola Life green cola. Based on the ‘Let Life Surprise You’ core creative, the new...
BY Michelle Herbison
Marcomms shares
The Transport Accident Commission (TAC) has switched its strategy around reducing road accidents among 18-to-25-year-olds away from targeting those...
BY Ashley Alasagas
Marcomms shares
Greenpeace has put the spotlight on the lack of fish labeling laws in Australia in its latest campaign, ‘Label My Fish’. Greenpeace wants to put pressure on...
BY Ashley Alasagas
Marcomms shares
In Australian media news this week, Nine invests in Pedestrian TV, The Conversation announced it will launch in Africa, ABC iView breaks its monthly...
BY Michelle Herbison
Understanding People & Consumption shares
Conservation body WWF Australia has launched an initiative to educate consumers on how to replace mass-produced, packaged household products with natural...
BY Peter Roper
Brand Management shares
Toys R Us has created an augmented reality virtual Easter egg hunt in-store, in which kids can interact with Geoffrey the Giraffe and his Easter bunny...
BY Michelle Herbison
Brand Management shares
Room-sharing platform, Airbnb and Aussie Rules Football team, the Sydney Swans have teamed up to offer the Sydney Cricket Ground as the largest property...
BY Michelle Herbison
Data & Technology shares
Unilever is on the hunt for 50 of the best marketing technology start-ups, which its senior vice president of global marketing, Marc Mathieu, says are...
BY Peter Roper
Data & Technology shares
The volume of data Australians downloaded from mobile handsets almost doubled in the year to June 2014, skyrocketing by 97% to 38,734 terabytes. The ACMA’s...
BY Ashley Alasagas
Marcomms shares
It’s that time of year again: April Fools. And companies and PR teams are having some fun. We’ve wrapped up some of the April Fools jokes doing this rounds...
BY Ashley Alasagas
Brand Management shares
SPC Ardmona has launched a new packaging-led campaign that capitalises on support for Australian primary producers. The preserving company is launching a...
BY Michelle Herbison
Brand Management shares
Coca-Cola South Pacific has announced it will bring its new Coca-Cola Life to Australia in early April, where it’ll go head to head with...
BY Michelle Herbison
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