Data & Technology shares
By increasing mobile spend to 15%, marketers can improve a campaign’s overall performance without increasing their budget, according to the MMA. Mobile...
BY Peta Short
Brand Management shares
Iconic Australian sauce brand Fountain has teamed up with the AFL to bring consumers limited edition packaging for their tomato sauce bottles. Fountain...
BY Peta Short
Social & Content shares
Integrated travel group Helloworld has announced an innovative social media campaign to promote its travel brands and to mark United Nations World Tourism...
BY Tsuyoshi
Marcomms shares
Sensis has launched its first ever brand campaign, positioning itself as ‘Australia’s marketing partner’ in the latest step away from the company’s print...
BY Michelle Herbison
Marcomms shares
In Australian media news this week, digital only commercial radio networks release audience figures for the first time, Gruen returns to ABC, OMD delivers...
BY Michelle Herbison
Brand Management shares
Freeing young women from the sex slave trade and human trafficking in Cambodia might seem an unlikely ambition for technology and business solutions...
BY Susi Banks
Strategy shares
Entering the Australian cruise market was not exactly smooth sailing for Carnival Cruises when it arrived from the US in 2010. Jennifer Vandekreeke, vice...
BY Susi Banks
Marcomms shares
After months of “first of its kind” customer research, Brisbane Airtrain this week launched its ‘No Worries’ marketing campaign. The campaign...
BY Tsuyoshi
Social & Content shares
As the next step in the ‘Restaurant Australia’ campaign, Tourism Australia have partnered with The Precinct Studios to create a Restaurant...
BY Peta Short
Strategy shares
San Francisco-based Simon Jefferson is managing director of leading digital agency, AKQA. He describes the company as an “ideas and innovation company”. He...
BY Susi Banks
Brand Management shares
Selling ‘the best of everything our state has to offer’, Victorian Premier Daniel Andrews has revealed a brand new logo for both Victoria and Melbourne....
BY Peta Short
Understanding People & Consumption shares
Do It Yourself car engine repairs might sound like a recipe for disaster but it is a large and growing market in the USA. A staggering 62 million people in...
BY Susi Banks
Brand Management shares
Google has announced a major restructure by introducing the world to Alphabet, the new parent company of which the mighty search engine will be one of many...
BY Michelle Herbison
Social & Content shares
The ‘Value’ Issue is here! Marketing mag print subscribers will receive the new edition in their letterboxes very, very soon. Over the next two months we’ll...
BY Marketing
Marcomms shares
In Australian media news this week, Bauer launches WhichCar to compare new cars online, EMMA and Roy Morgan provide newspaper readership figures, radio...
BY Michelle Herbison
Data & Technology shares
In this week’s edition of our new regular wrap of news and announcements from the world of marketing technology… New Zealand online marketplace...
BY Peter Roper
Strategy shares
70% of large Australian companies are failing to align customer experience strategies with overall company strategies despite 98% believing CX is a...
BY Michelle Herbison
Data & Technology shares
A report from enterprise software vendor SAP has concluded that Australian brands are failing to deliver the digital experience consumers want. SAP’s...
BY Peter Roper
Marcomms shares
In Australian media news this week: Fairfax papers wrapped in Adam Goodes poster, cooking shows head to court of copycat claims, CollegeHumor launches...
BY Peter Roper
Data & Technology shares
Sensis has released the results of its ebusiness report 2015, drawn from a survey of 1000 small and medium businesses and 800 Australian consumers. Here are...
BY Michelle Herbison
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