Data & Technology shares
81% of marketers say data is important to their efforts, with 59% listing it as critically important, a new report from the Global Data Driven Marketing...
BY Ben Ice
Data & Technology shares
The average Australian retailers’ website is three times slower than those in the US and UK, forcing Australian online shoppers to wait an average of 9.4...
BY Michelle Herbison
Careers & Education shares
The marketing and communications industry polarises its professionals when it comes to work-life balance, according to a Seek Learning study. The recent...
BY Ben Ice
Marcomms shares
In Australian media news, new newspaper and magazine readership figures from EMMA, EMMA to integrate MOVE data in 2016, Fairfax Media mastheads first locals...
BY Michelle Herbison
Understanding People & Consumption shares
Ads on TV remain the world’s most trustworthy form of paid advertising. This year’s ‘Global Trust in Advertising’ report from Nielsen shows that old media...
BY Ben Ice
Marcomms shares
Australia Post is gift wrapping bus shelters throughout Melbourne and Brisbane to promote its Load & Go gift card campaign. The campaign, which will see...
BY Ben Ice
Marcomms shares
The third stage of Cancer Institute New South Wales’ ‘Pretty Shady’ campaign to provide Sydney-siders with protection from the Australian sun is now under...
BY Ben Ice
Data & Technology shares
In marketing technology news, APAC survey reveals programmatic highs and lows, Apple makes its new programming language open source, despite the talk...
BY Marketing
Marcomms shares
This Christmas, Australians will have the option to post their gifts in a new range of packaging boxes designed to disguise the contents until Christmas...
BY Ben Ice
Marcomms shares
In Australian media news this week, Sportal and Wide World of Sports get makeovers, Geelong Advertiser celebrates 175 years, Mediavest plans a Melbourne...
BY Michelle Herbison
Marcomms shares
In a move that will drive the sharing economy further into the mainstream, car rental industry disruptor DriveMyCar has today announced the expansion of its...
BY Ben Ice
Leadership shares
The CEO of Blackmores has been named the CEO of the Year, while the marketing director of rival Swisse has won the Marketing Executive of the Year title....
BY Peter Roper
Marcomms shares
The Christmas ad campaigns of supermarket chains Coles, Woolworths, Aldi and IGA are now in full swing. Common themes from previous years such as celebrity...
BY Ben Ice
Brand Management shares
Target Australia has partnered with renowned French designer Jean Paul Gaultier to launch an exclusive range of clothing and homewares as part of its...
BY Michelle Herbison
Understanding People & Consumption shares
Despite advancement in mobile technology and use, a majority of marketing professionals report their organisations spend less than 10% of marketing budget...
BY Ben Ice
Social & Content shares
81% of Australian marketers say their organisations use content marketing, compared to 89% last year. ‘Content Marketing in Australia 2016’ was released by...
BY Ben Ice
Understanding People & Consumption shares
Since 2010, 72% of Australian brands acquired by foreign parties have gone to Great Britain, compared to only 6.5% between 2000 and 2009. This huge shift is...
BY Ben Ice
Leadership shares
Marketing and Fusion Learning are today launching a research project examining the key strategic challenges facing marketers in Australia. Marketing and...
BY Marketing
Data & Technology shares
More than 3 million domain names ending in .au are registered in 2015, one of the highest volumes per capita in the world, new research from AusRegistry has...
BY Kenny Zuidema
Data & Technology shares
In this instalment of marketing technology happenings in Australia: cashless payment platform grows, Hootsuite integrates with Microsoft, AdRoll updates...
BY Peter Roper
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