Marketing Magazine
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Woolworths has retained its title as Australia’s most valuable brand despite a 17% drop in brand value this year, the 2015 Brand Finance Global 500 report...
Social & Content shares
Warnie talks Cricket World Cup in Facebook branded content partnership
The ICC Cricket World Cup has partnered with Facebook to produce a series of branded content videos featuring interviews with past cricketing greats. ...
Marcomms shares
Best of digital, January 2015: Psychopath banner shows display advertising can be fun
The world’s best digital marketing for January 2015 features a display campaign that challenged users to complete horrendously mundane tasks to win...
BY Marketing
Strategy shares
Apple is secretly designing electric cars, rumours suggest
Apple has recruited “several hundred employees” to secretly design an electric car, according to “people familiar with the matter”, the Wall Street Journal...
Marcomms shares
Marketers set to focus on boosting owned and earned media spend in 2015 – Media Futures survey
This year’s Media Futures survey from Starcom MediaVest Group predicts the increase in spending on owned and earned media is expected to be almost 3.5 times...
Marcomms shares
Media Monday: EMMA gives publishers strong digital stats, Network Ten strikes Grand Prix deal, Vevo tops 100 million monthly streams
In Australian media news this week, publishers report strong audience growth thanks to EMMA’s digital figures, Network Ten extends its deal to broadcast the...
Social & Content shares
Nutri-Grain repositions with branded content showcasing ‘unstoppable’ individuals
Kellogg’s Nutri-Grain cereal is repositioning itself away from ‘Iron Man Food’ towards celebrating individuals who live ‘unstoppable’ lives, starting with a...
Brand Management shares
Cupid brand guidelines: Leverage, Opportunity, Value, Exhaustion
People need to stop worrying about flowers and chocolates and start worrying about getting on-message this Valentine’s Day, according to the...
BY Peter Roper
Understanding People & Consumption shares
Why less than half of consumers are positive about ethical purchasing – study
60% of consumers are negative, indifferent or ambivalent about ethical purchasing and less than half (41.5%) feel positively towards it, a study by...
Strategy shares
ACCC investigates beer giants for trying to muscle craft brews out of pubs
The ACCC is conducting an inquiry into the wholesale beer market amid accusations that brewing giants are “locking” craft brewers out of venues by use of...
Social & Content shares
Ikea Emoticons: ‘A smart solution to end misunderstandings around the house’
Ikea in the Netherlands has introduced a unique branded content idea to the world: Ikea Emoticons, the new way for people to communicate that makes feeling...
Social & Content shares
Branded parodies: ‘Fifty Shades of Greyhound’ and an Audi elevator scene
Sportsbet and Audi have plugged into the buzz around the Fifty Shades of Grey movie, opening in Australia tomorrow, by producing their own branded parodies....
Marcomms shares
Virgin and Tourism Australia target Oscars to lure American tourists
Virgin Australia and Tourism Australia are targeting this year’s Oscars in a $4 million joint marketing campaign aimed at luring more visitors to Australia...
BY Peter Roper
Social & Content shares
Maggi releases branded content video recipes for busy mums
Maggi Australia is the latest brand to produce a series of branded content videos targeted to tablet and mobile users via YouTube. Maggi and The...
Data & Technology shares
River Island pioneers Google Cardboard virtual reality in fashion
Fashion fans at London’s BFC Fashion Film event will transform their smartphones into virtual reality headsets to experience content from fashion brand...
Marcomms shares
Coca-Cola quotes Hitler, ditches #MakeItHappy Twitter campaign
Coca-Cola has suspended its #MakeItHappy Twitter campaign after being tricked by blog site Gawker into reposting passages of Hitler’s manifesto, Mein Kampf....
Marcomms shares
Media Monday: HuffPost Australia is coming via Fairfax, BBC.com tops one million browsers, Bauer centralises digital
In Australian media news this week, Fairfax signs a deal to launch an Australian version of The Huffington Post, BBC.com tops one million viewers, Bauer...
Understanding People & Consumption shares
Trust in business has declined to GFC levels in 2015
Australians’ trust in institutions has dropped below 50%, the lowest since the 2009 global financial crisis, according to Edelman Australia’s 2015 Trust...
Understanding People & Consumption shares
Australian teenagers are now spending more than 18 hours online every week
Australian teenagers are spending the equivalent of three school days online every week, Nielsen’s eGeneration Report reveals. The report found those...
Social & Content shares
The new-look Marketingmag.com.au explained
Don’t adjust your computer screen – we’ve just changed some stuff. Here’s a rundown of the redesigned Marketingmag.com.au. ...
BY Marketing