shares
Australia’s cloud computing services market will nearly quadruple over five years to $4.55 billion in 2018, Frost & Sullivan is forecasting....
BY Michelle Herbison
shares
SMEs’ confidence about the year ahead has risen to 53% after a drop to 47% in June, according to the September 2014 Sensis Business Index. ...
BY Michelle Herbison
shares
Air New Zealand has released another epic safety video in the lead-up to the release of the final film in The Hobbit Trilogy in December. Cast-members from...
BY Michelle Herbison
shares
Brands are failing to develop mutually beneficial relationships with customers. 92% of Australians want a meaningful interaction with brands, but only 12%...
BY Michelle Herbison
shares
Telstra has officially launched a new business division, Telstra Health, and outlined its ambition to become Australia’s leading provider of...
BY Peter Roper
Brand Management shares
Creative agencies must help clients innovate in the way they innovate, chairman of TBWA Worldwide Jean-Marie Dru told delegates at the AANA’s RESET...
BY Chris Byrne
Careers & Education shares
We asked four marketers to write a letter to their younger selves, addressing the following question: “Your breadth of experiences throughout your career...
BY Marketing
shares
Tourism Australia CMO Nick Baker has resigned after seven years of guiding the country’s tourism marketing strategy. He will leave the organisation at...
BY Michelle Herbison
Social & Content shares
Twitter has partnered with Soundcloud to let users listen to music directly through tweets. The Twitter Audio Card embeds audio files into the app for iOS,...
BY Michelle Herbison
shares
In Australian media news this week, XtrackTV train station advertising launches, Lotame introduces its Cross-Device data management platform,...
BY Michelle Herbison
Leads shares
B2B and B2C organisations are facing similar business challenges and opportunities in meeting increasingly omnichannel consumers’ needs, according to...
BY Michelle Herbison
shares
Procter and Gamble has added new water conservation and packaging sustainability goals to its list of environmental and social targets to reach by 2020....
BY Michelle Herbison
Marketingmag shares
The October-November 2014 issue of Marketing is now on sale on newsstands, for most digital devices via Zinio (and specifically for Android via Google...
BY Marketing
Leads shares
Australian companies are leading the way globally in reaching lead generation targets, achieving 21.7%, compared to the global average of 17.3%. ...
BY Michelle Herbison
Social & Content shares
Chanel No5 has released a three-minute branded content video piece starring Brazilian supermodel Gisele Bundchen and directed by Baz Lurhmann. The...
BY Michelle Herbison
shares
Virgin America is having fun with the online video space. Almost too much fun. Which, ironically, involves releasing the most boring advertisement in the...
BY Peter Roper
shares
61% of business decision-makers surveyed by Forrester for Adobe do not see their companies as creative. This is despite 82% of surveyed companies believing...
BY Michelle Herbison
Social & Content shares
Apple and Google have become the first brands to surpass $US100 billion in value according to the Interbrand Best Global Brands list for 2014. Apple’s...
BY Michelle Herbison
Strategy shares
A research study by NewsLifeMedia has described six key mindsets that Australian women use to filter information and make daily decisions. The...
BY Michelle Herbison
Brand Management shares
Lego has reluctantly agreed to cease its partnership with Shell in response to Greenpeace attacking with its ‘Save the Arctic’ campaign. ...
BY Michelle Herbison
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