Social & Content shares
LinkedIn today introduced a Content Marketing Score (CMS), an analytics tool that it says quantifies a brands’ content marketing effort on LinkedIn....
BY Marketing
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AOL today unveiled its plans for a new global programmatic advertising platform for brands, agencies and publishers that it says will allow it to compete...
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The combined value of Australia’s top 100 brands now stands at AU$117 billion, according to the Brand Finance Australia 100, released today, but some...
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Marcomms shares
Deodorant brand Lynx and the Australian Red Cross are the most unlikely of bedfellows, however, they appear to be a well suited match as part of...
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The Australian Association of National Advertisers (AANA) kick started Global Marketer Week by announcing the winners of the inaugural Great Australian...
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Westfield is strengthening its ties with local fashion designers by giving numerous Australian designers the chance to access a store outlet in a...
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Careers & Education shares
Woolworths supermarkets has announced the appointment of Tony Phillips as CMO, a new operational role that is part of a restructure of the marketing...
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The feud between the ABC’s Media Watch presenter Paul Barry and News Corp continues, with The Australian newspaper today accusing Barry of being...
BY Rebecca Hagan
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In a new study on the state of customer experience across APJ (Asia-Pacific and Japan), the Chief Marketing Officer (CMO) Council reports that only 26% of...
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By Dan Jerker B. Svantesson With the amendments to Australia’s privacy law coming into force, it is only natural that our attention is firmly focused...
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Melbourne’s marketing fash-pack gathered this morning for the Virgin Australia Melbourne Fashion Festival (#VAMFF) Marketing Breakfast, presented by...
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Social & Content shares
Do you ever find yourself lying awake at night and thinking, “how big is Tumblr?” Well you can put those sleepless nights behind you Sir, as...
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There is a lot that can be learned from fictional ad man, Don Draper. Whether it’s his cool exterior or his knack for being able to charm the pants...
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Marcomms shares
Backstage footage from the Virgin Australia Melbourne Fashion Festival (VAMFF) was displayed live on two of Melbourne’s most prominent outdoor digital...
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Brand Management shares
The AFL has announced a new partnership with Mars Chocolate. The partnership will see Mars enhance its longstanding involvement with Australian Football,...
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Marcomms shares
Schweppes’ new campaign for its mineral water range involves a ‘Fancy Food Fight’ that sees three-hatted chef Martin Benn, of Sydney’s...
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Marcomms shares
Arnott’s Tim Tam has continued its 50th Anniversary campaign with a suite of celebratory TVCs and online content pieces created by DDB Group Sydney,...
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Marcomms shares
Well there you go. Three years, countless stories and a catchphrase that will remain in the Australian vernacular for years to come, AAMI’s Rhonda and...
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Guinness has pulled out of New York’s St Patrick’s Day parade after gay and lesbian groups were excluded, costing the organisers of the event a...
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A new report has revealed digital literacy still sits in specialist digital groups and the gap is widening between digital and non-digital teams. The...
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