Marcomms shares
Music streaming service Spotify has announced it will start hosting video advertising in Australia early next year. Spotify for Brands is launching two new...
BY Michelle Herbison
Social & Content shares
With branded content now an established part of the marketing mix, brands are looking at ways to go beyond the content wash and create deeper engagement...
BY Danielle Long
Social & Content shares
Twitter is trialling a system in the US that allows users to purchase products directly from tweets. Selected test partners will add the new ‘buy now’...
BY Michelle Herbison
shares
Mortgage brokerage chain Mortgage Choice has officially launched its new brand with a new brand campaign as the company transitions into a full financial...
BY Peter Roper
shares
In Australian media news this week: catch-up digital television service FreeviewPlus is launched; Val Morgan automates petrol pump screen advertising;...
BY Michelle Herbison
Social & Content shares
A brand-backed documentary series is in production that will explore companies and their supply chains in the Australian agriculture, food manufacturing and...
BY Peter Roper
shares
PepsiCo’s Doritos ‘Crash The Super Bowl’ competition will soon begin its annual search for the best fan-made advertisement showcasing the...
BY Michelle Herbison
Data & Technology shares
B2B technology firm Oracle this week outlined its vision for the Oracle Marketing Cloud in the Australian market, combining the companies it has acquired in...
BY Peter Roper
Social & Content shares
Michelle Bridges 12 Week Body Transformation (12WBT), the fitness program, battled a legal and brand management challenge when its online community program...
BY Michelle Herbison
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Lack of financial resources is stopping 53% of working Australians from living their dreams, according to new research published in the Suncorp...
BY Michelle Herbison
Leadership shares
As procurement’s influence over marketing decisions grows, is the increasingly close relationship between the two departments a recipe for conflict,...
BY Michelle Herbison
shares
The Australian Catalogue Association (ACA) has hosted the 23rd Annual Australian Catalogue Awards. Here are the winners. Agency of the Year 2013 (Sponsored...
BY Michelle Herbison
Marcomms shares
Fairfax Media’s Saturday insert Good Weekend magazine is celebrating its 30th anniversary with a trade campaign starting with an interactive direct...
BY Michelle Herbison
shares
In Australian media news this week, the BBC’s global arm has gained significant ground on CNN for the title of most popular global news site; Southern...
BY Marketing
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Beer brand Hahn has launched a program called ‘JumpStart’ that offers entrepreneurs financial and mentoring rewards for their ideas, drawing on...
BY Peter Roper
Data & Technology shares
A survey of Australian businesses has found that legacy ERP systems are a major bottleneck for innovation, but if the ‘cost of change’ hurdle...
BY Marketing
Social & Content shares
Google has announced the end of its authorship program with a final move to stop showing authors’ names in search results. This follows the search...
BY Michelle Herbison
shares
It only launched last week, but already brands are testing out Hyperlapse, the new app by Instagram for shooting time-lapse videos. Here’s a round-up...
BY Marketing
Data & Technology shares
Cloud storage brand Dropbox has announced new features for individual users, bringing consultants and freelancers up to speed with the company’s...
BY Michelle Herbison
shares
The ACCC has denounced celebrity chef Maggie Beer for misleading packaging, masquerading her branded products as ‘local’ to South Australia despite...
BY Michelle Herbison
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