Social & Content shares
Earlier this week we brought you Facebook’s top 10 lists of 2014, so now it’s time to review what Twitter’s been up to this year. ...
BY Michelle Herbison
Understanding People & Consumption shares
Demand for specialised skills in digital marketing will continue to increase in 2015 as more companies optimise their websites for mobile and IT and...
BY Michelle Herbison
shares
Cadbury chocolate in augmented reality, Philly cheese inspiration on mobile and geotargeted offers for BelVita Breakfast Biscuits are just some of the...
BY Michelle Herbison
shares
A survey of retailers by Retail Systems Research (RSR) has found that the proper implementation of inventory and order management has now eclipsed data...
BY Peter Roper
Social & Content shares
Robin Williams, Tony Abbott and Malaysia Airlines were the most talked about topics on Facebook in 2014, while more people checked in to Darling Harbour,...
BY Michelle Herbison
shares
The founder of a positive-only reviews website says that every negative review left on the internet hurts a business significantly and that direct...
BY Peter Roper
Understanding People & Consumption shares
Word of mouth marketing agency Social Soup has polled members of its influencer sampling community to find out how their behaviour changes during the warmer...
BY Marketing
shares
The Virgin Australia Melbourne Fashion Festival (VAMFF) has announced speakers for its business events series as part of the festival between 14 and 22...
BY Michelle Herbison
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In Australian media news this week, streaming service Stan partners with Showtime and CBS, iSentia is allowed to scrape paywalled content from Australian...
BY Michelle Herbison
Marcomms shares
FedEx Express is showcasing its global delivery service by sending a Caribbean hot pepper sauce to people around the world. The new multi-market...
BY Michelle Herbison
Social & Content shares
Iggy Azalea and Miranda Kerr have won the local Instagram popularity contest this year, each attracting well over five million likes on a single photo they...
BY Michelle Herbison
shares
As we announced recently, the 2015 version of the ‘B2B Marketing Outlook’ study is currently underway. It’s the only one of its kind that...
BY Peter Roper
shares
V8 Supercars is relaunching its brand and visual identity in-line with the sport’s 2017 Gen2 strategy, which will involve different vehicle engine...
BY Michelle Herbison
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Accenture is to acquire independent digital agency Reactive to strengthen its digital marketing and technology services. Management consulting firm...
BY Peter Roper
Brand Management shares
Global Reviews has released brand recall figures for sports betting companies, taken throughout August and focusing on the AFL and NRL grand finals and the...
BY Michelle Herbison
Understanding People & Consumption shares
Aussie online shoppers prefer dealing with local sites: almost two-thirds of those making online purchases are doing so locally. New Roy Morgan data...
BY Michelle Herbison
shares
The Association of Market and Social Research Organisations (AMSRO) has registered a new privacy code with the Australian Privacy Commissioner, the first of...
BY Michelle Herbison
shares
The ACCC has released a report detailing its concerns about the comparator website industry’s lack of transparency, following recent penalties to...
BY Michelle Herbison
Marcomms shares
In Australian media news this week, a new website announcement and two new website launches: Fairfax Media’s Executive Style section will become its...
BY Michelle Herbison
Marcomms shares
A connected shirt, food selfies that save lives and an app for the visually impaired stood out as the world’s best digital marketing in October 2014....
BY Peter Roper
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