Marketingmag shares
The October-November 2014 issue of Marketing is now on sale on newsstands, for most digital devices via Zinio (and specifically for Android via Google...
BY Marketing
Leads shares
Australian companies are leading the way globally in reaching lead generation targets, achieving 21.7%, compared to the global average of 17.3%. ...
BY Michelle Herbison
Social & Content shares
Chanel No5 has released a three-minute branded content video piece starring Brazilian supermodel Gisele Bundchen and directed by Baz Lurhmann. The...
BY Michelle Herbison
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Virgin America is having fun with the online video space. Almost too much fun. Which, ironically, involves releasing the most boring advertisement in the...
BY Peter Roper
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61% of business decision-makers surveyed by Forrester for Adobe do not see their companies as creative. This is despite 82% of surveyed companies believing...
BY Michelle Herbison
Social & Content shares
Apple and Google have become the first brands to surpass $US100 billion in value according to the Interbrand Best Global Brands list for 2014. Apple’s...
BY Michelle Herbison
Strategy shares
A research study by NewsLifeMedia has described six key mindsets that Australian women use to filter information and make daily decisions. The...
BY Michelle Herbison
Brand Management shares
Lego has reluctantly agreed to cease its partnership with Shell in response to Greenpeace attacking with its ‘Save the Arctic’ campaign. ...
BY Michelle Herbison
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In Australian media news this week: Nielsen wins IAB Australia’s tender for digital audience measurement services; The Australian renames its business...
BY Peter Roper
Brand Management shares
BRW has named cloud-based accounting software provider Xero the most innovative company for 2014. Xero’s innovations to improve payroll...
BY Michelle Herbison
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Broadcast television viewing remains strong, up 26 minutes per month year-on-year despite a 22% increase in internet-capable TVs in Australian households....
BY Michelle Herbison
Careers & Education shares
Susi Banks polls some leading employers on what they look for when recruiting for marketing positions and discovers that they’re just as keen to find...
BY Susi Banks
Data & Technology shares
Deakin University is partnering with supercomputer IBM Watson to develop the world’s first online student engagement advisor using the technology....
BY Michelle Herbison
Marcomms shares
Just over a year after Instagram launched its paid brand opportunities in the US, the social network has announced it will start showing advertising on the...
BY Michelle Herbison
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* Sponsored content The Forrester Wave assessment of digital experience delivery platforms has seen Adobe emerge as the strongest performer on the basis of...
BY Marketing
Data & Technology shares
Hewlett Packard has announced its decision to split into two companies, with one focusing on business technology services and the other on PCs and printers....
BY Michelle Herbison
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An international campaign for climate action has helped present the voice of the planet’s youth to world leaders at the UN Climate Summit last week as...
BY Peter Roper
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Despite the effectiveness of retargeting, advertisers are concerned with a lack of transparency in the medium. One in four advertisers are concerned...
BY Peter Roper
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In Australian media news this week, Commercial Radio Australia releases its Survey 6 results, Nova Entertainment launches new websites to improve brand...
BY Michelle Herbison
Social & Content shares
BBC Global News is expanding its Australian coverage through the optimisation of its BBC.com homepage for a local audience, and brand-supported video and TV...
BY Michelle Herbison
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