shares
Custom-built recording booths have aided two Australian experiential marketing campaigns by inviting visitors to share their stories. Penguin Books...
BY Michelle Herbison
Marcomms shares
New Zealand’s Hell Pizza has taken an unconventional approach to launching its new gourmet kangaroo pizza with a PR stunt holding Australia’s...
BY Michelle Herbison
Marcomms shares
Australians typically own nearly five online devices and spend more than three hours a day online for personal use, according to a new report by global...
BY Michelle Herbison
Social & Content shares
The head researcher of a controversial Facebook experiment has apologised, via the social network, after a global media outcry questioning the study’s...
BY Michelle Herbison
shares
The June-July 2014 issue of Marketing magazine has hit subscribers and goes on sales this week. This issue features a guide to marketing salaries in...
BY Peter Roper
shares
Technological advances will drive demand for executive talent in the new financial year, with IT, marketing and ecommerce talent at the top of Australian...
BY Peter Roper
shares
In Australian media sector news this week, online publisher Mamamia prepares to launch its new health and beauty site, the Walkley Young Australian...
BY Michelle Herbison
Social & Content shares
The 10 most popular marketing news and opinion articles from Marketingmag.com.au for the work week ending Friday 27 June 2014. 1. You know that...
BY Michelle Herbison
Understanding People & Consumption shares
Shaving brand Gillette is spearheading an apparent trend of male body grooming with its new Gillette Body razor and online ad showing body shaving as the...
BY Michelle Herbison
Strategy shares
As US chain Starbucks prepares to exit the Australian market, surrendering its 24 remaining local stores to 7-Eleven operator Withers Group, its demise will...
BY Michelle Herbison
Social & Content shares
Global chief communications officers (CCOs) are increasingly adding digital and social media into their department oversight and responsibilities. ...
BY Peter Roper
Marcomms shares
Mobile banking, paying bills and shopping on mobile are becoming the norm, with ACMA research showing the number of adult Australians using m-commerce more...
BY Michelle Herbison
shares
Harley-Davidson is embarking on an innovative co-creation and market research project with its new electric motorcycle, Project Livewire. ...
BY Michelle Herbison
Data & Technology shares
Supercomputer and gameshow champion Watson is being put to use in the call centre through a new partnership that will see IBM Watson’s technology used...
BY Peter Roper
Leadership shares
The Unilever Sustainable Living Young Entrepreneurs Awards is inviting young Australians to produce innovative sustainable business solutions to global...
BY Michelle Herbison
Careers & Education shares
Marketing is pleased to announce that Michelle Herbison has been appointed to its editorial team. Michelle Herbison has taken up the position of...
BY Peter Roper
Careers & Education shares
Myer is red faced after being forced to fire Andrew Flanagan, a new executive recruit who fabricated details of his CV. As we reported last week,...
BY Peter Roper
Marcomms shares
The International Maritime Organisation’s ‘Day of the Seafarer’ campaign aims to say thank you to the 1.5 million seafarers worldwide that...
BY Michelle Herbison
Social & Content shares
OPSM is kicking off a campaign for parents to screen their children’s eyes at home with Penny the Pirate, an innovative free tablet app and book that...
BY Michelle Herbison
Understanding People & Consumption shares
Research consultancy TNS has announced a novel approach to research that applies the principles of behavioural economics to the measurement of advertising...
BY Peter Roper
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