Careers & Education shares
A new study has lambasted marketers’ financial skills and the marketing programs run by education providers, claiming that as many as 90% of marketers...
BY Jerry Hsieh
Marcomms shares
China is fast overcoming the downshift its media economy experienced in 2013, and cementing its position as a leading global digital media market, according...
BY Jerry Hsieh
shares
If they’re to survive total digital disruption over the next decades, incumbent media brands need to put power in the hands of the people, writes Susi...
BY Susi Banks
Social & Content shares
Twitter has unveiled a “new and improved” design of profile pages for brands and users, but some commentators have pointed out the similarities...
BY Marketing
Marcomms shares
An analysis of the cult vampire TV series, True Blood, has revealed new insights into the representation of public relations in popular culture. Murdoch...
BY Marketing
Leads shares
B2B ecommerce in Australia and New Zealand is lagging behind B2C and the rest of the world, according to a study released today by ecommerce software...
BY Marketing
shares
Greed, betrayal, deception and execution – today’s cut-throat corporate world could easily pass as a modern day re-enactment of HBO’s hit...
BY Jerry Hsieh
shares
International brand consultancy Interbrand has released its fourth annual global report on the retail sector, seeing Walmart maintain its position as the...
BY Marketing
Social & Content shares
Television’s social media monitor has arrived in the form of Nielsen Twitter TV Ratings as Nielsen has announced its full suite of Twitter TV...
BY Jerry Hsieh
Leadership shares
The C-suite forms an intricate web of relationships, according to a global study by IBM, with the CEO working side by side with the CFO, while his or her...
BY Marketing
shares
The APAC Effie celebrated the winners of the 2014 Awards at its Awards Gala in Singapore last night, presenting a total of 56 awards – 12 Golds, 26...
BY Marketing
Marcomms shares
Campaigns that utilise digital OOH media and smartphones to create interactive experiences are on fire. The latest one to come across the Marketing news...
BY Marketing
Marcomms shares
Westpac has launched a new campaign to promote The Westpac Bicentennial Foundation in the company’s first step towards celebrating its 200 year...
BY Marketing
Data & Technology shares
MarketingTV reports from the DT Melbourne office during its 24-hour hackathon to develop ways to leverage wearable technology for Red Cross Australia. The...
BY Marketing
Marcomms shares
Global beer brand Heineken has partnered with over 40 ‘legendary’ individuals from the worlds of sport, entertainment and art to create a series...
BY Marketing
shares
This morning, Marketing played host to the inaugural Food For Thought breakfast, a series of intimate events on focused topics important to Australian...
BY Marketing
Careers & Education shares
The Lego Group has announced the appointment of current head of sales Troy Taylor (not pictured) as the new head of marketing for Lego Australia and New...
BY Marketing
Leadership shares
A study conducted by global public relations firm Weber Shandwick has revealed a rising social movement ignited by the digital and social media era:...
BY Marketing
Social & Content shares
As brands continue to blur the line between advertiser and creator, YouTube has introduced a Brand Channel Leaderboard to recognise brands that regularly...
BY Marketing
shares
The April-May 2014 issue of Marketing is now on sale on newsstands, for most digital devices via Zinio (and specifically for Android via Google Play) And...
BY Marketing
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