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Back in October we reported that Coles had recruited celebrity chef Heston Blumenthal to partner on a range of products using ingredients indigenous to...
BY Marketing
Marcomms shares
Foxtel has launched a new campaign for its new live on-demand movie streaming service, Presto, targeting people who aren’t after the full Foxtel...
BY Rebecca Hagan
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Euthanasia. Incest. A naked guy swearing for no reason. Don’t watch these ads. We mean it. These spots for sock company Burlington France are...
BY Marketing
Social & Content shares
This guest post is by Lauren Quaintance, award-winning journalist and head of content at Sydney content marketing agency Storyation. When I started...
BY Marketing
Understanding People & Consumption shares
By Jeannie Paterson, University of Melbourne When China kicks off “Consumer Protection Day” this weekend, it’s online shoppers that stand to gain the...
BY Marketing
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A new study released by IBM has revealed that Australian customers wield less influence on business leaders than in other countries (47% versus 54%...
BY Marketing
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As the Australian Rules Football season approaches, Foxtel’s creative agency, CHE Proximity has launched a new campaign that allows AFL fans to...
BY Marketing
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According to a new national survey conducted by Blaze, of more than 1,000 Baby Boomers, marketers are failing to understand and effectively engage with this...
BY Marketing
Social & Content shares
Miss Piggy, one of the stars of the upcoming In the lead up to the Muppets Most Wanted movie, has hit the promotional trail, launching her own lifestyle...
BY Marketing
Strategy shares
Creating shared value between business and society is the next step for social responsibility and could be the new frontier for branding, writes Chris...
BY Chris Byrne
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The much anticipated first radio ratings results for 2014 were released today powered by new radio ratings provider GfK, with results for the unprecedented...
BY Marketing
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Australians make 51.5 million visits to quick service restaurants (QSR) every month, with 40% of these customers loyal to one to two brands, a report into...
BY Marketing
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Men of Australia, would you like get a perfectly fitted, tailor-made suit without ever setting foot in a store? Well, today is your lucky day, if...
BY Marketing
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With now almost 16 million consumer mobile phones in Australia, every half-point swing in market share can signal around 80,000 services won or lost...
BY Marketing
Marcomms shares
This article is a cross-posting from sister site Macworld Australia. The Advertising Age (AdAge) has reported that Apple is planning to introduce...
BY Marketing
Social & Content shares
This article is a cross-posting from sister site Macworld Australia. Ellen DeGeneres hosted her second Academy Awards ceremony yesterday. Whether or...
BY Madeleine Swain
Marcomms shares
Coca-Cola has found itself in a spot of bother after its new slogan (which features on numerous Billboards and bus shelters in the U.S) inadvertently accuse...
BY Marketing
Marcomms shares
Go Natural, has bought out an entire edition of New Idea magazine in an Australian print advertising first. The execution will include 17-pages of...
BY Marketing
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Slater & Gordon has today announced that it is preparing a class action against Billabong International Limited (ASX.BBG) on instructions from hundreds...
BY Marketing
Social & Content shares
This is the third of a three-part series on demystifying native advertising for Australian marketers. Chris Byrne investigates: The native ad products of...
BY Chris Byrne
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