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Go Natural, has bought out an entire edition of New Idea magazine in an Australian print advertising first. The execution will include 17-pages of...
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Slater & Gordon has today announced that it is preparing a class action against Billabong International Limited (ASX.BBG) on instructions from hundreds...
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This is the third of a three-part series on demystifying native advertising for Australian marketers. Chris Byrne investigates: The native ad products of...
BY Chris Byrne
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FutureBrand Australia has received top honours at this year’s Rebrand’s Best of Award, for its work with Fiji Airways, Fiji’s National...
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Pizza Hut Australia’s big challenge to McDonald’s has finally been revealed, in the form of a pizza with burger patties in the crust, called...
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Unilever used last night’s Oscars ceremony to debut it’s new ad featuring some of the Muppets’ more recognisable faces. The new campaign...
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As social media becomes a standard component of most organisations’ marketing mix and a source of rich customer insight, its spend is being...
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Carefree has embarked on a new campaign which looks to tackle the taboos of periods and vaginal health head on by demonstrating the reality – and...
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The Saturday Paper launched in Sydney, Melbourne and Canberra on… well Saturday. The paper is being produced by Morry Schwartz, publisher of The...
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In marketing nirvana, the channel mix concocted for any given goal achieves maximum effectiveness in engaging with its target audience, quickly translating...
BY Adam Carswell
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Whole sale trade figures released by the Australian Recording Industry Association (ARIA) this week have shown Australia’s recorded music market...
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Car review and comparison websites are now the primary source of information and influence when purchasing a new vehicle, according to a new study by Ipsos....
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Here’s a Marketing-original infographic for you, with data visualisation work by Transmission. The Marketer Views on Advertising Survey was conducted...
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The Brisbane shopping scene is challenging Sydney and Melbourne to obtain the title of most fashionable city through a documentary created to promote...
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Lachlan Murdoch’s DMG Radio Australia is to rebrand as Nova Entertainment,17 months after Murdoch bought the remaining 50% from the Daily Mail and...
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This is the second of a three-part series on demystifying native advertising for Australian marketers. Chris Byrne investigates: The native ad products of...
BY Chris Byrne
Data & Technology shares
The market for business intelligence (BI) and analytics platforms is one of the fastest growing software markets and will remain so for the foreseeable...
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This guest post comes from Stuart P Turner, a professional search marketer and Englishman abroad, currently heading up the SEO team at Agency M. You can...
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UPDATE: See Nando’s press release re: Mango-gate Its questions as to why Nando’s would ‘borrow’ a giant mango have remained unanswered…...
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In this special report, we compare and contrast how Australian consumers view the way different marketing channels are used across nine industries with the...
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