shares
Qantas has taken a step back in time by painting ‘retro’ livery on one of its new Boeing 737 aircraft to celebrate the 70th anniversary of the...
BY Peter Roper
shares
YouTube’s music subscription service, Music Key, will offer offline and background listening on mobile to full albums and curated playlists for a fee...
BY Michelle Herbison
Brand Management shares
Customer satisfaction does not equate to loyalty. Market researcher GfK has quantified what marketers have long feared – that the correlation between...
BY Michelle Herbison
Social & Content shares
Most of the discussion around native advertising this year has been around the what, the who and the how. But Mindshare Australia wanted to find out,...
BY Michelle Herbison
shares
This week we got two things in our inbox that beg to be held up side-by-side and examined: two separate rankings of place brands. One is from an...
BY Peter Roper
Strategy shares
The internet’s ability to keep companies accountable will result in a future world where “all companies are good because bad companies will be...
BY Michelle Herbison
Marcomms shares
It’s almost summer in Australia, and Coca-Cola has launched its biggest packaging-based campaign since ‘Share a Coke’, with a range of...
BY Peter Roper
Marcomms shares
A new forecast nominates 2020 as the year that half the world’s population is connected to mobile internet, and the forecaster, GSMA Intelligence,...
BY Michelle Herbison
Social & Content shares
Apple’s Phil Schiller has topped the 2014 Forbes list of the world’s most influential CMOs for the third year in a row. This year was the third...
BY Michelle Herbison
shares
In Australian media news this week, Better Homes and Gardens prefers Emma’s figures to Roy Morgan’s, more than half of newspapers’...
BY Michelle Herbison
shares
Australia’s largest international chamber of commerce, the American Chamber of Commerce in Australia (AmCham), has rebranded for the the first time in...
BY Peter Roper
Marcomms shares
This Sunday will see Qantas launch its first major brand campaign following a year of record-breaking financial woes. The new Qantas brand campaign, called...
BY Peter Roper
Marcomms shares
Sydney’s Hyde Part Obelisk is donning a giant pink dinger for the next week as part of a HIV prevention campaign for ACON, aiming to boost awareness...
BY Michelle Herbison
shares
Analysis of 20 billion visits to ecommerce websites has led Adobe to predict that Australians will spend 15% more online this holiday season compared to...
BY Peter Roper
shares
WhatsApp has revolutionised online messaging in many communities around the globe since it launched five years ago this month. To celebrate...
BY Michelle Herbison
shares
Australians are more interested in brands offering them price point appeal, quality content and discounts than emotional appeal, two-way dialogue and...
BY Michelle Herbison
Marcomms shares
Watch this collection of fake advertising from Hollywood, from Al Pacino dancing for donut chain Dunkaccino, to Bill Murray doing fake ads for real whisky...
BY Peter Roper
shares
Brisbane Airport has banned three advertising campaigns aimed at influencing attendees of the G20 summit from running on its inventory, but denies the...
BY Peter Roper
shares
92% of marketers expect data to increase its contribution to their marketing efforts in the coming years, while more than 80% say data currently plays an...
BY Michelle Herbison
shares
Cricket Australia today showed off two new websites to media, and revealed the thinking behind its strategy that sees a growing content arm separated from...
BY Peter Roper
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