shares
Telstra today announced changes to its long-term strategy for growing Australian and overseas business. Telstra CEO David Thodey says the realignment...
BY Eleani Purcell
shares
Channel Seven is set to launch Australia’s first free-to-air television service delivered via the internet with new channel HealthyME TV. The Internet...
BY Eleani Purcell
shares
The UK arm of automaker Honda, have released a new spot to promote its new CR-V featuring an array of optical illusions. The creative is by English...
BY Marketing
Social & Content shares
Retail CEOs believe bricks-and-mortar stores remain the first choice for shoppers, according to a survey by Monash University’s Australian Centre for...
BY Eleani Purcell
Understanding People & Consumption shares
The average Aussie is a video gamer, according to a Bond University study released today, reporting that the typical gamer profile mirrors that of a typical...
BY Eleani Purcell
shares
Some interesting new research has been released by audience measurement system, EMMA, that has found the number one driver of happiness for women aged...
BY Marketing
shares
The Audited Media Association of Australia (AMAA) today announced the launch of a new audited website measurement service that will provide AMAA’s...
BY Marketing
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News Corp Australia’s mX masthead is being temporarily renamed EminemX today to promote the hip hop artist’s tour of Australia. The Sydney,...
BY Marketing
shares
…very very happy. You may have noticed that Marketing mag has been promoting a subscription drive held by our publisher, Niche Media. We are now very...
BY Marketing
Leads shares
The good people at Content 4 Demand have created an infographic, based largely on results from the ‘Demand Gen Report 2013 B2B Content Preferences...
BY Marketing
shares
Overall value is proving to be, well, more valuable than low promotional prices, according to new Nielsen research. Topline growth was found not to be...
BY Marketing
Brand Management shares
Susi Banks looks at companies and brands of the future, writing for Marketing in Australian exclusive coverage of the inaugural SXSW V2V event that took...
BY Susi Banks
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Jestar is launching ‘Dream Terminals’ in shopping centres around the country. Brand experience agency, Urban, is behind the terminals which are...
BY Marketing
Marcomms shares
Masterchef, Status Quo singing ‘Down Down’, Curtis Stone, One Direction, My Kitchen Rules, Heston Blumenthal and of course, that Big Red Hand,...
BY Marketing
shares
A rebranded Australian Marketing Institute (AMI) last night revealed the winners of the 2013 Awards for Marketing Excellence at a gala dinner in Sydney,...
BY Marketing
shares
Is it hard to go viral? Only if you want to keep some respect, it seems. From the same production company that brought you ‘Friday’ by Rebecca...
BY Peter Roper
Marcomms shares
It’s mid-October, the Christmas season is upon us once more and Coles has kicked it off by launching a new campaign featuring English celebrity...
BY Marketing
Social & Content shares
In Part One of ‘Integrating social’, we spoke with several Australian FMCG and service brands that have achieved significant outcomes and have...
BY Vanya Maplestone
Data & Technology shares
Hi <firstname, fallback=’there’>, We’ve written a fair bit on personalisation in recent times, going hand in hand with all the...
BY Marketing
Careers & Education shares
Are you a digital marketing manager? A social media whizz? Or maybe you’re more of a marketing generalist? Well, you’re all in luck! Specialist...
BY Marketing
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