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Growth in media bought through real-time bidding (RTB) has continued to increase throughout the Asia Pacific region, and particularly throughout Southeast...
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Marcomms shares
The Commonwealth Bank has launched the latest part of their ‘Can’ campaign based around musician Steve Clisby’s life-long love of music...
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Researchers at Murdoch University are comparing the Aussie love of sport with the nation’s obsession with MasterChef. Dr Felicity Newman and Dr...
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Samsung’s latest ad in the US features FC Barcelona star Lionel Messi and a chorus of singing street children. The children sing the hit song...
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Brand Management shares
Vodka giant Absolut Vodka has released four million custom made bottles as part of it’s new Absolut Originality range, that feature a drop of cobalt...
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Do it yourself. It’s an interesting thing to say to a customer, but that’s exactly what 67% of people prefer if it means they don’t have...
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Wonder no longer, Dear Readers, the wait is over. The October-November 2013 issue of Marketing is out now available and is packed with insightful and...
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Tourism Victoria and Visit Melbourne have launched a new interactive campaign called ‘Remote Control Tourist’. The campaign has two...
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New research from the Interactive Television Research Institute at Murdoch University has rejected the wide-held belief that TV advertising needs to be...
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Dick Smith Electronics has launched a new retail concept, Move, at Westfield Bondi Junction. Move will sell ‘fashion-infused’ accessories,...
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Leadership shares
A new global research study into digital transformation reveals that while the potential opportunity is seen clearly by executives, the journey to get there...
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Marcomms shares
US-based underwear company Fruit of the Loom is giving away 25,000 pairs of underwear to LinkedIn members who have recently started a new job. The...
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Marketing values your feedback about Marketingtv as we strive to build a great video platform for Australian marketers. Let us know what you think, if...
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Vietnamese women have been found to be the exception in the otherwise ‘prudent’ Asian shopping market, a new survey has found. Japanese analysis...
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Social & Content shares
After taking a beating during to the 2008 global financial crisis, GE are back on top, and according to the corporation’s CMO it’s all thanks to...
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Australian consumers are increasingly showing their support for socially-worthy causes via their brand affiliations, and they’re shifting purchasing...
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Advertising has come a long way since the first ever clickable online ad was sold in 1993. This infographic from Marin Software plots the industry’s...
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Just days after Coles revealed its project with British celebrity chef Heston Blumenthal, Woolworths has announced a partnership with British celebrity chef...
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Fox FM’s long-standing breakfast radio announcers Matt Tilley and Jo Stanley have announced they won’t be returning to the Melbourne airwaves in...
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The battle for share of the fantastical-chocolate category is heating up after the launch of Nestlé’s Wonka brand range of chocolate, which draws on a...
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