Leads shares
In this guest post, Lucy Poole shares her tips to help B2B marketers create great case studies. Research by Zuni reveals 82% of decision makers rate...
BY Marketing
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Masters Home Improvements has launched a new ecommerce website following designed to streamline the customer experience from search to research to purchase....
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Marcomms shares
Editor’s note: Lesson learned – no more choosing column names based on days of the week. Media Monday will return to its regular time slot next...
BY Peter Roper
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Australian organisations are falling behind when it comes to the implementation of corporate social responsibility (CSR), according to a new report, with...
BY Marketing
Marcomms shares
Gardening supply company Yates has launched a new multi-platform app providing gardening pros and enthusiasts with everything they need to design, grow and...
BY Marketing
Understanding People & Consumption shares
Internet users can all be characterised as one of six particular types of ‘sharers’, according to analytics company StatPro. The six types of sharers...
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Australians are suffering from ‘loyalty fatigue’ as a result of poor quality loyalty programs, says a new survey by information services...
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Melbourne Heart FC has announced its rebrand to Melbourne City FC and unveiled a new badge and sponsorships. The renaming is a step towards a global empire...
BY Peter Roper
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Marketers and brands are failing to exploit social video such as Vine, Instagram Video and Snapchat despite evidence of greater engagement with users...
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A campaign from The Wheeler Centre, a Melbourne-based centre for writing, ideas and talks, aims to uncover the important topics missing from public...
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Anti-smoking organisation Quit has launched a new campaign using Vine videos aimed to be shared and drive awareness of the dangers of smoking around World...
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Australians are demanding more from businesses online and are more likely to complain if their needs aren’t met than users in other countries,...
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Marcomms shares
A group of young disability program participants were awarded for their advertising talent at the International Summit Creative Awards recently. The group...
BY Peter Roper
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Apple held the keynote presentation of its Worldwide Developer Conference (WWDC) this morning (AEST), the annual conference at which Apple typically reveals...
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Venture capitalist and former Wall Street analyst Mary Meeker has built a reputation as one of the most-listened-to voices for her analysis and predictions...
BY Marketing
Social & Content shares
Media Monday is a weekly round up of media (as in advertising, content, publishing, audiences…) happenings and insights from Australia and around the...
BY Peter Roper
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Grant Welsh, a 52 year old person from Victoria, is the 10-millionth person to become a member of the Qantas Frequent Flyer loyalty program. The airline is...
BY Marketing
Understanding People & Consumption shares
SBS has presented findings of a study it commissioned last year, titled ‘Who Do We Think We Are? In search of ourselves: Understanding the Australian...
BY Peter Roper
Marcomms shares
Chicken Tonight will return to Australian TV screens this Sunday (1 June), with its first locally produced TVC in four years marking the launch of a new...
BY Peter Roper
Social & Content shares
Upworthy is the digital publisher that’s built its reputation being everything a media outlet is not meant to be. It curates, or repackages, other...
BY Peter Roper
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