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The AANA has announced the launch of the Great Australian Marketing Awards (the GRAMAs) which celebrates Australian marketing’s global successes in...
BY Marketing
Brand Management shares
What is the ‘best’ consumer brand of 2013? Depends how you measure it. Brand consultancy Siegal and Gale has released its annual ‘Global Brand...
BY Olivia Shying
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The 2013 ADMA Awards have seen McCann Melbourne taking home the Grand Prix for its award-magnet ‘Dumb Ways to Die’ campaign for Metro Trains,...
BY Marketing
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The cream of the design community gathered in Sydney on Friday night to help celebrate the 2013 Create Design awards, hosted by Marketing‘s sister...
BY Marketing
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Virgin is expanding its Velocity Frequent Flyer loyalty program by enabling Virgin Mobile customers to earn frequent flyer points. New and existing Virgin...
BY Olivia Shying
Marcomms shares
Over the last few years the world of advertising has been exposed for all to peek at by the ABC’s marketing series The Gruen...
BY Olivia Shying
Social & Content shares
20% of Australians have made a complaint about a product or service on a companies Facebook site, according to research released by SocialPulse....
BY Olivia Shying
Social & Content shares
The fact that commercial print publications are increasingly moving towards digital formats comes as no surprise, but the rate and level that they are doing...
BY Olivia Shying
Marcomms shares
Halloween is upon us once again whether you fervently ignore it as un-Australian, or you’ve spent the morning painting your face to look like Alex...
BY Marketing
Brand Management shares
What does the coach of the South Sydney Rabbitohs have in common with the artistic director of the Australian Chamber Orchestra (ACO)? And what relevance do...
BY Olivia Shying
Understanding People & Consumption shares
Coles customers are more likely to have a smartphone than shoppers at other supermarkets, findings from Roy Morgan research show. The research reveals that...
BY Olivia Shying
Social & Content shares
Six months ago we started a publishing experiment. We’ve been creating websites and content at Sound Alliance for more than a decade, with sites like...
BY Tim Duggan
Social & Content shares
In a neatly-timed publicity play coinciding with Facebook’s quarterly earnings call, research agency Forrester has accused the social network of...
BY Marketing
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Eight companies were yesterday named and shamed in the 2013 Choice Shonky Awards. Qantas, Dairy Farmers, Energy Australia and Kleenex were among the eight...
BY Marketing
Brand Management shares
The big four banks are keeping their customers satisfied, according to Roy Morgan’s Consumer Single Source Survey. Overall, consumer satisfaction...
BY Olivia Shying
Social & Content shares
It’s the question content marketers dread. Just like the first time a child asks how babies are made. Where do subscribers come from? It’s easy...
BY Aden Forrest
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Travellers no longer have to wait until they reach their destination to read Welcome To New Zealand, part of the Welcome To series of travel publications...
BY Olivia Shying
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MEC and digital campaign agency Social Ally have come together to employ real-time technology to launch Arnott’s campaign for new product variant Tim...
BY Olivia Shying
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The Royal Flying Doctor Service (RFDS) has launched the biggest fundraising campaign in its history, offering supporters the chance to buy a patch of sky...
BY Marketing
Social & Content shares
News Corp Australia’s Taste.com.au has announced a a product integration partnership with Coles. The website will feature Coles deals and specials as...
BY Olivia Shying
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