Social & Content shares
As brands continue to blur the line between advertiser and creator, YouTube has introduced a Brand Channel Leaderboard to recognise brands that regularly...
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The April-May 2014 issue of Marketing is now on sale on newsstands, for most digital devices via Zinio (and specifically for Android via Google Play) And...
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A new report looking into co-creation and a ‘collaborative economy’ has outlined that sharing online through sites...
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Leadership shares
More than half of global marketing leaders surveyed say they have greater responsibility for revenue growth and 61% say data acquisition is a top priority...
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Updated 12:01pm: The request for donations of children is obviously a joke, but Kars4Kids is trying to make some sort of point about social media. ...
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Marcomms shares
Updated 12:01pm 1 April 2014: Despite the time and date of publication, this is completely legitimate. We received this announcement from Origin yesterday....
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Updated 12:01pm 1 April 2014: April Fools. Melbourne 1 April 2014: Australia’s biggest online retailer, Kogan.com, has today unveiled a rival to the...
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Updated 12:01pm 1 April 2014: April Fools. While the Hump Club does exist, the opportunity to become ‘Head Humper’ does not. 1 April 2014:...
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Updated 12:01pm 1 April 2014: April Fools. Bigcommerce assures us that stores running on its platform will not self destruct at any time. If they do, we...
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Marcomms shares
Updated 12:01pm 1 April 2014: April Fools. If the photograph didn’t give it away, we’re not sure what will. Sydney 1 April 2014: Tourism...
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Updated 12:01pm 1 April 2014: April Fools. Clearly. 1 April 2014: iiNet today launches Pet-Fi, the latest innovation in Wi-Fi technology and the...
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CMO of PC-maker Acer, Michael Birkin, has called on marketers to ditch the terms ‘Millennial’ and ‘Generation Y’ in favour of...
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Understanding People & Consumption shares
China, Brazil, India, Mexico and Taiwan have the highest consumer market potential in the world according to a new Thomson Reuters CompuMark Analysis study....
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Social & Content shares
PM Tony Abbott describes social media as ‘electronic graffiti’ In-flight magazine readership is, well, flying, and Channel 10 posts worst...
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Understanding People & Consumption shares
Long associated with sportswear and footwear, today, in China, Adidas is widening the brand beyond shoes and tracksuits. It’s shaking up retail...
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Taco Bell has enlisted a small army of men to spruik its new breakfast menu – and they all happen to be named Ronald McDonald. It’s the...
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Social & Content shares
LinkedIn today introduced a Content Marketing Score (CMS), an analytics tool that it says quantifies a brands’ content marketing effort on LinkedIn....
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AOL today unveiled its plans for a new global programmatic advertising platform for brands, agencies and publishers that it says will allow it to compete...
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The combined value of Australia’s top 100 brands now stands at AU$117 billion, according to the Brand Finance Australia 100, released today, but some...
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Marcomms shares
Deodorant brand Lynx and the Australian Red Cross are the most unlikely of bedfellows, however, they appear to be a well suited match as part of...
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