Social & Content shares
Optus’ latest venture dives deep to promise safer beaches with world-first shark detection technology. Optus has worked with technology company Shark...
BY Emma Do
shares
Reports that Apple had acquired headphone-maker and music streaming service Beats for $US3 billion were today confirmed, making it the largest acquisition...
BY Emma Do
shares
Or is it so real that it must be fake? Nope, it’s definitely real. Waterproofing spray Liquipel has gone over the top with this infomercial-style...
BY Peter Roper
Strategy shares
The worst mistake in strategy is to compete with rivals on the same dimensions, Professor Michael Porter told the World Business Forum in Sydney this...
BY Peter Roper
shares
Portugal’s Cristiano Ronaldo is the most marketable footballer in the world, according to rankings released today by global sports marketing research...
BY Marketing
shares
Coles has expanded its financial services offering to Australian consumers, with the launch of a new life insurance. Underwritten MetLife, Coles intends for...
BY Marketing
Strategy shares
Professor Michael Porter told delegates at the World Business Forum in Sydney this morning that his seminal paper on ‘shared value’ is often...
BY Peter Roper
shares
Yesterday’s edition of The B2B Lab is now available to view on demand. If you didn’t make the live webcast, or want to re-watch particular...
BY Marketing
shares
Vodafone’s new nationwide social campaign #TheVault is has recruited 918 people to join its ‘one-of-a-kind’ national social competition...
BY Marketing
Leads shares
B2B news and events from the planet! Proudly delivered twice a month, by B2B Marketer, Australia’s largest B2B marketing group. What it...
BY Kimon Lycos
shares
Facebook launches ‘Premium Video Ads’ in Australia Facebook introduced Premium Video Ads in the US in March as a way for advertisers to drive branding...
BY Peter Roper
Understanding People & Consumption shares
…none, yet, but a popular Japanese sports drink is hoping to be the first. Pocari Sweat* is sponsoring an entry into the Google Lunar X Prize,...
BY Peter Roper
shares
Sports eyewear brand Oakley has released ‘A Story of Disruption’, a short film that explores the Oakley brand philosophy and showcases its product...
BY Marketing
Strategy shares
Connected cities, work and homes offer immense opportunities for ICT vendors and telecommunications operators, says new forecast data from strategic...
BY Peter Roper
Understanding People & Consumption shares
Chinese company Tencent is the fastest growing brand in the world, according to the 2014 BrandZ Top 100 Most Valuable Global Brand rankings, and it’s...
BY Marketing
Leadership shares
Language warning: this article contains the F-word. No longer stuck away in windowless offices at the back of company headquarters and called...
BY Susi Banks
shares
It’s fairly well established that Instagram gets above average audience engagement for brands out of the social networks, but the favourable...
BY Emma Do
shares
Researchers in Australia have developed a new tool that tracks the real time mood of Twitter users from around the world. Researchers from the CSIRO and...
BY Emma Do
shares
Australia’s Commonwealth Bank, ANZ and Westpac have achieved double-digit growth in brand value in the past year, according to the 2014 BrandZ Most...
BY Peter Roper
shares
One year on from the devastating collapse of Rana Plaza in Bangladesh, has fast fashion managed to turn its image around? More importantly, has it changed...
BY Emma Do
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