Marcomms shares
Subway Restaurants in Australia and New Zealand has launched its new brand direction with the tagline ‘I Got it Made’. According to...
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Home Retail Group’s Argos has begun a trial partnership with online giant eBay at 150 of its UK stores that will allow shoppers to order goods online...
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Understanding People & Consumption shares
Pew Internet has released a study that has found that, as of May 2013, 15% of adults age 18 and older do not use the internet or email. The data is from the...
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Marcomms shares
Global publisher Bauer Media has conducted a neuro-imaging study that it says proves the effectiveness of running cross-platform campaigns. The research...
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A new study has exposed a crisis of confidence among marketers, finding that marketing professionals have significant doubts about their skills,...
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Careers & Education shares
Woolworths has announced that Jess Gill will take up the role of general manager of marketing for its supermarkets. Reporting to managing director Tjeerd...
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Social & Content shares
Fairfax Media has announced it is launching a native advertising product range called ‘Brand Discover’ that will give advertisers the...
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Leadership shares
Question: How is the increase in technology investment by marketers affecting the relationship between CMO and CIO? Answer: Let’s ask the panel! In...
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Franchising group Retail Food Group has announced a change in direction for its Donut Kind brand, launching a new brand platform focusing on customisation,...
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In the race towards on-demand video-streaming services becoming mainstream for film and television content in Australia, Foxtel has announced Presto, a new...
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Marcomms shares
Microsoft has today announced the launch of the first ever mobile advertising inventory on Skype for Android in 55 countries today as well as rich media...
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Marcomms shares
It surprised everyone but itself when it was named Australia’s biggest and fastest-growing online travel agent (OTA) by Experian Hitwise, and now...
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The Australian Competition and Consumer Commission (ACCC) has granted permission to Visa and MasterCard to let them collaboratively launch a new campaign...
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The magic of Hollywood. Who knew the ‘drop bear’ that appears at the end of Old Spice’s first advertisement for the Australian market was...
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The man ‘everyone loves to smell’ has touched down Down-Under and is currently embarking on an epic publicity tour that will take him all over...
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Careers & Education shares
Gum, mint and confectionery company Wrigley Pacific has appointed Tami Cunningham as marketing director to lead the region’s whole of business...
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Marcomms shares
Budget airline Jetstar has launched a new campaign with the tag line ‘Low Fares Are Just Part of the Story’. The campaign is based around...
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Trust in earned advertising in the form of recommendations from family and friends has increased and continues to be the most influential source of...
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Marcomms shares
Thai telecommunications conglomerate, True has produced a TVC that has been described as, “more moving and poignant than almost anything the big...
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Brand Management shares
The world’s most innovative companies expected to grow by more than 60% over the next five years and significantly faster than companies who...
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