Understanding People & Consumption shares
Research consultancy TNS has announced a novel approach to research that applies the principles of behavioural economics to the measurement of advertising...
BY Peter Roper
Marcomms shares
Brand health versus sales volume – it’s a delicate and often misunderstood conundrum that only those deep in the marketing trenches truly...
BY Marketing
Brand Management shares
Wikipedia is cracking down on bias, such as that caused by edits made on behalf of brands, with a new requirement for all paid editors to disclose their...
BY Michelle Herbison
Marcomms shares
The list of Australian Cannes Lions winners has grown with RSL Australia and the Transport Accident Commission each taking gold as the festival wrapped up...
BY Michelle Herbison
Marcomms shares
POST-CANNES UPDATE: Six of the 10 most popular YouTube advertisements since Cannes 2013 picked up awards at the 2014 Cannes Lions. The stand-out performer...
BY Michelle Herbison
shares
In Australian media sector news this week, The Readership Works and Ipsos have launched EQ, a new development to the Enhanced Media Metrics Australia (EMMA)...
BY Peter Roper
shares
The 10 most popular marketing news and opinion articles from Marketingmag.com.au for the work week ending Friday 20 June 2014. 1. Ikea Hackers legal...
BY Marketing
Social & Content shares
A groundswell of support from social media users and a team of marketing professors has turned the tables for Ikea Hackers blogger Jules Yap. Ikea has...
BY Michelle Herbison
shares
An Australian independent labels association representing independent artists has joined a global stoush with YouTube. The Google-owned video platform is...
BY Michelle Herbison
Marcomms shares
Amazon has unveiled its first entry into the smartphone market, launching Fire Phone this week. It comes with a range of apps, some of which are designed to...
BY Peter Roper
Careers & Education shares
Myer has announced three key executive appointments, including Daniel Bracken in the newly-created role of chief merchandise and marketing officer. ...
BY Peter Roper
Social & Content shares
UPDATE: Ikea Hackers gets call from Ikea following social media outcry, and the pair begin negotiations » Ikea is facing mass opposition from blog fans...
BY Michelle Herbison
Marcomms shares
ANZ Bank’s bold and innovative ‘gAyTMs’ for this year’s Mardi Gras not only staked its claim for the pink dollar but has now earned the...
BY Michelle Herbison
Marcomms shares
McCann Australia has continued on its winning streak with train advertising at Cannes winning the prestigious Creative Effectiveness Grand Prix for its...
BY Michelle Herbison
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Italian Football Federation launches assault on world title, press freedom International publishing industry players have condemned the Italian Football...
BY Peter Roper
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The 10 most popular marketing articles from Marketingmag.com.au for the work week ending Friday 13 June 2014. 1. Top10 marketing activations...
BY Marketing
Social & Content shares
The power of ‘Dark Social’ as a marketing tool is both misunderstood and underestimated, but given it can account for more sharing than all the...
BY Marketing
Marcomms shares
Kimberly-Clark Australia’s Viva brand of paper towels is launching ‘Viva Vs’, a new commercial program that will invite consumers to put the...
BY Marketing
shares
SingTel-owned digital advertising company Amobee announced the acquisition of cross-channel digital advertising company Adconion and digital content...
BY Peter Roper
Marcomms shares
With less than a day to go, marketers internationally are clawing at the opportunity to ride on the coattails of the global audience the World Cup attracts....
BY Katie Klonis
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