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With the Lunar New Year just behind us, the world’s largest human migration is underway in China. To usher in the Year of the Horse, hundreds of...
BY Rohit Dadwal
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It’s Monday, there’s a media industry, so lets get straight into it shall we? There was a clear winner in the TV network ratings battle last...
BY Rebecca Hagan
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The International Advertising Association (IAA) has today used Sydney to launch a global public service ad campaign to demonstrate to consumers and...
BY Marketing
Social & Content shares
British broadcaster ITV allowed Lego, in conjunction with media agency, PHD to recreate an entire ad break using nothing but Lego. The three-minute ad break...
BY Marketing
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Arnott’s Tim Tam has partnered with Qantas, as part of its 50th birthday celebrations, to reunite family and friends from the small outback town of...
BY Marketing
Leadership shares
The most common size of Australian marketing departments is five or less people, according to a poll we’ve run here on Marketingmag.com.au over the...
BY Marketing
Data & Technology shares
Today is one of the biggest spending holidays for couples, and a good chance for brands to make themselves relevant and launch into marketing campaigns to...
BY Marketing
Marcomms shares
The good… It’s no surprise that the ones to nail it on the head this romantic season would be McCann Melbourne, creating a cute little spin-off...
BY Marketing
Brand Management shares
Australians have cast their votes in a battle of the brands and products, with the 2014 Product of the Year Awards handed out last night to recognise the...
BY Marketing
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This article is a cross-posting from Marketing‘s sister site Macworld Australia. As promised last October, Apple announced this morning that its music...
BY Madeleine Swain
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General Pants has leveraged popular dating app Tinder for its latest advertising campaign, using the app’s messaging feature to send a push...
BY Marketing
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Roy Morgan Research has suggested the opportunity is ripe for foreign supermarkets to enter the Australian market after new data shows Swedish budget chain...
BY Marketing
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How do you convince potential customers that your product is genuinely waterproof? Well you stick it in a bottle of water of course! Sony enlisted the help...
BY Marketing
Careers & Education shares
Diageo Australia has announced the appointment of Adam Ballesty to the role of marketing and innovation director, following a four month secondment to the...
BY Marketing
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Condom and lubricant brand Durex has launched a new campaign around same sex marriage as part of its announcement as an official partner of this...
BY Marketing
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Supermarket brand IGA has kicked off a social media campaign for Valentine’s Day with a love-themed social response initiative. Implemented through...
BY Marketing
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David Jones chairman and two non-executive directors have agreed to step down from the board in the next three months after allegations of inappropriate...
BY Marketing
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Channel Seven is believed to have secured a multi-faceted media deal with convicted drug smuggler Schapelle Corby. The deal which is rumoured to be worth...
BY Marketing
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Well, what a night it was for television watchers across the country last night after Nine’s Schapelle was pegged against Seven’s much...
BY Rebecca Hagan
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Signalling the close of the sale of its TV distribution assets to Extreme Reach for $485 million, DG MediaMind has spun off its online business into a new...
BY Marketing
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