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The Royal Flying Doctor Service (RFDS) has launched the biggest fundraising campaign in its history, offering supporters the chance to buy a patch of sky...
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News Corp Australia’s Taste.com.au has announced a a product integration partnership with Coles. The website will feature Coles deals and specials as...
BY Olivia Shying
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Calling all professional marketers. Marketing magazine is conducting research examining the beliefs held by Australian marketers into which advertising...
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SMS marketing is a relatively direct way for marketers to communicate with customers and is a relatively simply and cost-effective way to get a message or...
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The advantages of digital publishing for brands are multiple. It saves printing costs, saves trees, and general manager of Amway Australia Michial Coldwell...
BY Eleani Purcell
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Sydney Swans AFL player and dual Brownlow Medallist Adam Goodes will join Miranda Kerr, John Travolta and Mark Webber as a Qantas ambassador. The new...
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Yarra Valley Water has just launched a video for its ‘Choose Tap’ program that takes the mickey out of bottled water products with a spoof...
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Instagram has announced what advertising will look like on the social media platform via a blog post published on their site today. The advertisements will...
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The successful retailers of coming years will be those that embrace the rise of consumer power, offer greater convenience and hold their own with the...
BY Eleani Purcell
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Mining and energy companies with strong ‘employee brands’ have toped the list of LinkedIn’s 2013 Most InDemand Australian Employers. Rio Tinto...
BY Eleani Purcell
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Transmedia storytelling is a marketing buzzword that will be around for a while – and for good reason. Brand storytellers are being forced to create...
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A Melbourne social media marketing start-up called Tiger Pistol has announced the launch of what it’s claiming is the world’s first ‘crowd...
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Gen Y Aussies are ditching surf brands for sportswear, young women still love a Target bargain and almost one-third of youth brought their latest retail...
BY Eleani Purcell
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Removalists are now the top most-searched-for job category across Australia, moving up from second place to first in the second quarter of 2013. The report,...
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There is a national storage of 600 advertising and sales managers with digital skills, according to the latest Clarius Skills Indicator report released...
BY Eleani Purcell
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Telstra today announced changes to its long-term strategy for growing Australian and overseas business. Telstra CEO David Thodey says the realignment...
BY Eleani Purcell
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Channel Seven is set to launch Australia’s first free-to-air television service delivered via the internet with new channel HealthyME TV. The Internet...
BY Eleani Purcell
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The UK arm of automaker Honda, have released a new spot to promote its new CR-V featuring an array of optical illusions. The creative is by English...
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Retail CEOs believe bricks-and-mortar stores remain the first choice for shoppers, according to a survey by Monash University’s Australian Centre for...
BY Eleani Purcell
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The average Aussie is a video gamer, according to a Bond University study released today, reporting that the typical gamer profile mirrors that of a typical...
BY Eleani Purcell
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