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Just days after Coles revealed its project with British celebrity chef Heston Blumenthal, Woolworths has announced a partnership with British celebrity chef...
BY Marketing
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Fox FM’s long-standing breakfast radio announcers Matt Tilley and Jo Stanley have announced they won’t be returning to the Melbourne airwaves in...
BY Marketing
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The battle for share of the fantastical-chocolate category is heating up after the launch of Nestlé’s Wonka brand range of chocolate, which draws on a...
BY Marketing
Social & Content shares
‘Content is king’ – it’s an annoyingly over-used phrase, yet it captures the essence of the present-day marketing scene. Nine in 10...
BY Jay Swansson
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Nestlé’s global headquarters is preparing to axe under-performing brands in an attempt to improve the company’s performance. Chief executive...
BY Marketing
Marcomms shares
Mondelēz International’s top-selling premium French coffee brand Carte Noire has launched a dramatic new campaign for its Australian launch. The TVC,...
BY Marketing
Data & Technology shares
Multiscreen ad management company, DG, and revenue acquisition management platform, Marin Software, this week announced an integration partnership that...
BY Marketing
Marcomms shares
Audi Australia has announced the winner of its interactive 2013 brand campaign, ‘Land of Quattro, a global campaign theme that was the first to be...
BY Marketing
Understanding People & Consumption shares
Indicators of affluent consumers are becoming more subtle and difficult for brands and people to detect, with most people that are ‘affluent’...
BY Marketing
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After partnering on a range of Christmas desserts, Coles and world-renowned chef-wizard Heston Blumenthal have formed a partnership that will see Blumenthal...
BY Marketing
Brand Management shares
Intel has recruited teenager Jack Andraka, a teenage boy from the US who discovered an early detection test for pancreatic cancer at age 15, in their...
BY Marketing
Social & Content shares
Radio funny-men Hamish and Andy play a role in the latest instalment of AAMI’s Rhonda and Ketut campaign. AAMI is now sponsoring Hamish and...
BY Marketing
Brand Management shares
Coca-Cola’s position at the top of the annual Best Global Brands list has come to an end with strong growth by technology brands dominating the pointy...
BY Marketing
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It’s live, it’s unscripted and it’s happening today. Following on from the hugely informative and entertaining first episode, The B2B Lab...
BY Marketing
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In some happy news, Marmite will be returning to shelves at the beginning of next month. Following the 2011 Christchurch earthquakes, Marmite fans faced...
BY Marketing
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A new rewards program is aiming to challenge the dominance of the fuel offers operated by Coles and Woolworths. Touted as a ‘universal marketing...
BY Marketing
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Customer service just isn’t cutting it in Australia. As few as one in 10 Aussies surveyed in a recent Ipsos customer satisfaction report said they...
BY Marketing
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Adobe have released a new commercial which is being shown throughout Advertising Week in New York. The commercial is for Adobe Marketing Cloud services and...
BY Marketing
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A survey into online shopping preferences in Asia Pacific has revealed that brand loyalty can be driven by choice, convenience and flexible returns...
BY Marketing
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Intel has collaborated with Australian musician and producer Flume to create a band of tablet computers. To highlight the creative power of Intel processors...
BY Marketing
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