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Australians currently hold the highest levels of trust in business in five years, according to the Edelman Trust Barometer, rising 11 points to 59% among...
BY Marketing
Understanding People & Consumption shares
The 2014 Edelman Trust Barometer has found a slight decline in overall global trust in the last year across media, government, business and NGOs, due...
BY Marketing
Understanding People & Consumption shares
There are 600 million social media users in China, providing marketers with almost an unmatched opportunity to understand the Chinese consumer....
BY Marketing
Marcomms shares
Mila Kunis is set to be the global face of bourbon brand Jim Beam, with the company stating Kunis’ love of bourbon makes her the perfect fit for the...
BY Marketing
Strategy shares
Vodafone says customers are returning to its network in droves, reporting it’s placed more than one million 4G devices in the hands of its customers...
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Do you remember Friendster? Does the name Myspace ring a bell? Since the ’90s there has been a flurry of social networking sites, some of which have...
BY Marketing
Marcomms shares
With mobile technology changing the way brands connect with consumers, Belle Kwan investigates how out-of-home media is evolving into mobile-enabled branded...
BY Belle Kwan
Social & Content shares
News Corp Australia has announced it will launch a digital marketing extension package for small to medium sized businesses called ‘News Xtend’....
BY Marketing
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Jewellery retailer Michael Hill has released a shoppable video on its website in time for one of its biggest times of the year, Valentine’s Day. The...
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Marcomms shares
Coke is spending $7 million dollars on its new year ‘Just Add Zero’ campaign, which will run for seven weeks from 19 January and will include TV,...
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Marcomms shares
Forget the buzzwords, stop being obsessed with new media and focus on ROI – that is the message from the latest research by the Fournaise Marketing...
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Marcomms shares
Ad spend by media type continued on trend through the first three quarters of 2013, according to Nielsen’s quarterly ‘Global AdView Pulse’...
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Samsung Electronics Australia has launched a multi-million dollar campaign to leverage its global sponsorship of the Olympics, of which Samsung Electronics...
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The councils of Waverley and Randwick and GPY&R Sydney have teamed up with Will O’Rourke and The Glue Society to encourage Sydney-siders visiting...
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Coles supermarkets and DMG Radio Australia have signed a major partnership to digitally stream ‘Coles Radio’ to over 750 stores that Coles is...
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Marcomms shares
Visit California has unveiled its latest Australian consumer marketing campaign with two new TV spots starring William Shatner and Modern Family‘s...
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Marcomms shares
Jacob’s Creek’s popular Open Film Series will be Shazam-enabled to give Australians access to all of this year’s films as well as those...
BY Marketing
Social & Content shares
New stats from GlobalWebIndex show that Facebook is still top dog in the social media world in general, however there are signs that its rein may not last...
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Understanding People & Consumption shares
A new spot created to promote Japanese carrier All Nippon Airways (ANA) was intended to promote ANA’s expanded international flight schedule from...
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Marcomms shares
Mobile advertising spending is forecast to reach $18.0 billion worldwide in 2014, up from an estimated $13.1 billion in 2013. The market is also expected to...
BY Marketing
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