Marcomms shares
FMCG conglomerate Mondelez, which owns brands such as Cadbury, Oreo, Trident, Halls, Jacob’s and Tang, has laid out plans to pump 50% of its US media...
BY Marketing
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The Australian is reporting that Fairfax is looking to float Domain in 2015 at a lazy $500 million (good grief). Speculation has been growing for a while,...
BY Rebecca Hagan
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Aussie film director Baz Luhrmann has created a limited-edition bottle for vodka brand Absolut, aimed at celebrating Australia. The bottle, called Absolut...
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Digital creative agency Reborn has partnered with client Lion and online mothers forum Mouths of Mums to uncover how brands can better use technology to...
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Last night, Roy Morgan Research revealed the winners of its third annual Customer Satisfaction Awards at a gala dinner in Melbourne, recognising the...
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Leads shares
B2B news and events from the planet! Proudly delivered twice a month, by B2B Marketer, Australia’s largest B2B marketing group. Please explain....
BY Kimon Lycos
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Coca-Cola wants you to put your phone down and get back into the real world so much they have created a ‘social media guard’ to help you curb...
BY Marketing
Careers & Education shares
After announcing it would be selling its 70% stake in Sensis to private equity firm Platinum Equity last month for $454 million, Telstra has announced it...
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Marcomms shares
Telstra has won a court bttle against Optus, with the Victorian Supreme Court finding finding the telco’s advertising was “likely to mislead or...
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Brand Management shares
Woolworths has been named Australia’s most valuable brand with a total brand value of over US$10 billion dollars – a first for Australia,...
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This is the first in a three-part series on demystifying native advertising for Australian marketers. Chris Byrne investigates: The native ad products of...
BY Chris Byrne
Leadership shares
This is a guest post from CEO of Franchised Food Company, Stan Gordon. Company culture. Is it really that important? A well-managed team and proactive...
BY Marketing
Marcomms shares
With the Lunar New Year just behind us, the world’s largest human migration is underway in China. To usher in the Year of the Horse, hundreds of...
BY Rohit Dadwal
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It’s Monday, there’s a media industry, so lets get straight into it shall we? There was a clear winner in the TV network ratings battle last...
BY Rebecca Hagan
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The International Advertising Association (IAA) has today used Sydney to launch a global public service ad campaign to demonstrate to consumers and...
BY Marketing
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British broadcaster ITV allowed Lego, in conjunction with media agency, PHD to recreate an entire ad break using nothing but Lego. The three-minute ad break...
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Marcomms shares
Arnott’s Tim Tam has partnered with Qantas, as part of its 50th birthday celebrations, to reunite family and friends from the small outback town of...
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Leadership shares
The most common size of Australian marketing departments is five or less people, according to a poll we’ve run here on Marketingmag.com.au over the...
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Data & Technology shares
Today is one of the biggest spending holidays for couples, and a good chance for brands to make themselves relevant and launch into marketing campaigns to...
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Marcomms shares
The good… It’s no surprise that the ones to nail it on the head this romantic season would be McCann Melbourne, creating a cute little spin-off...
BY Marketing
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