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AOL today unveiled its plans for a new global programmatic advertising platform for brands, agencies and publishers that it says will allow it to compete...
BY Marketing
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The combined value of Australia’s top 100 brands now stands at AU$117 billion, according to the Brand Finance Australia 100, released today, but some...
BY Marketing
Marcomms shares
Deodorant brand Lynx and the Australian Red Cross are the most unlikely of bedfellows, however, they appear to be a well suited match as part of...
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The Australian Association of National Advertisers (AANA) kick started Global Marketer Week by announcing the winners of the inaugural Great Australian...
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Westfield is strengthening its ties with local fashion designers by giving numerous Australian designers the chance to access a store outlet in a...
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Careers & Education shares
Woolworths supermarkets has announced the appointment of Tony Phillips as CMO, a new operational role that is part of a restructure of the marketing...
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The feud between the ABC’s Media Watch presenter Paul Barry and News Corp continues, with The Australian newspaper today accusing Barry of being...
BY Rebecca Hagan
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In a new study on the state of customer experience across APJ (Asia-Pacific and Japan), the Chief Marketing Officer (CMO) Council reports that only 26% of...
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By Dan Jerker B. Svantesson With the amendments to Australia’s privacy law coming into force, it is only natural that our attention is firmly focused...
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Melbourne’s marketing fash-pack gathered this morning for the Virgin Australia Melbourne Fashion Festival (#VAMFF) Marketing Breakfast, presented by...
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Social & Content shares
Do you ever find yourself lying awake at night and thinking, “how big is Tumblr?” Well you can put those sleepless nights behind you Sir, as...
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There is a lot that can be learned from fictional ad man, Don Draper. Whether it’s his cool exterior or his knack for being able to charm the pants...
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Marcomms shares
Backstage footage from the Virgin Australia Melbourne Fashion Festival (VAMFF) was displayed live on two of Melbourne’s most prominent outdoor digital...
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Brand Management shares
The AFL has announced a new partnership with Mars Chocolate. The partnership will see Mars enhance its longstanding involvement with Australian Football,...
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Marcomms shares
Schweppes’ new campaign for its mineral water range involves a ‘Fancy Food Fight’ that sees three-hatted chef Martin Benn, of Sydney’s...
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Marcomms shares
Arnott’s Tim Tam has continued its 50th Anniversary campaign with a suite of celebratory TVCs and online content pieces created by DDB Group Sydney,...
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Marcomms shares
Well there you go. Three years, countless stories and a catchphrase that will remain in the Australian vernacular for years to come, AAMI’s Rhonda and...
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Guinness has pulled out of New York’s St Patrick’s Day parade after gay and lesbian groups were excluded, costing the organisers of the event a...
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A new report has revealed digital literacy still sits in specialist digital groups and the gap is widening between digital and non-digital teams. The...
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IAB Australia’s Measurement Council is calling on feedback from digital marketing stakeholders after yesterday issuing an ‘Audience Measurement...
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