Leadership shares
Q: Would you rather have a salary increase or a better boss? Apparently most professionals would take the better boss. And it’s little wonder –...
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Fashion designer Alannah Hill will no longer be associated with the fashion label she created in 1997 and gave her name. Both Hill and her employer, Factory...
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New newspaper and magazine readership survey EMMA, or ‘Enhanced Media Metrics Australia’ in full, is set to be launched in the Australian market...
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Leads shares
The stoic whitepaper is dying a losing favour as an effective format for communicating messages to BSB audiences. At least, that’s according to...
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Marcomms shares
For the first time since the start of data collection in 2002, online advertising revenue exceeded advertising revenue for free-to-air television. Total...
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Marcomms shares
The Australian ‘multicultural market’ now comprises 1.4 million households with purchasing power of more than $75 billion per year, but, according to...
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Social & Content shares
Kellogg’s is opening, what it calls, Australia’s first shop powered by social currency, for the launch of a new product under its Special K...
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Free TV Australia has announced the appointment of Harold Mitchell AC as its new chairman. Commenting on his appointment, Mitchell says, “There is a great...
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Future CMO, Monash marketing graduate, and recipient of the Tony Palmer Monash Marketing Award for 2012-2013, Jessica Smith, will receive personal mentoring...
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Brand Management shares
Budget Direct, the car insurance business has rebranded, complete with a new logo, website, TVC, and a couple of aliens. The new advertising campaign is...
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Australian dance music festival Stereosonic has opened up its merchandise design brief to aspiring T-shirt designers globally in a collaboration with...
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Customer satisfaction is on the rise globally after more than a year in decline, and New Zealand is the happiest of the lot according to the quarterly...
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Leadership shares
A global polling of marketers has found that marketers are feeling the pressure to become more data driven, with almost half of all marketers saying data is...
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The most searched terms for Prime Minister Kevin Rudd and leader of the opposition Tony Abbott have been compiled in two nifty little infographics by the...
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Tech retailer Dick Smith Electronics has signed on as the first major retailer to partner with mobile payments firm Sniip Australia to use it’s...
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Virgin Mobile Australia has unveiled the most significant change to its brand in its 12-year history. A new strategic direction sees the telco grow into...
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Update: News Corp Australia has announced that Julian Clarke, chairman of The Herald and Weekly Times, will be its new CEO. – News Corp’s...
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Advertising revenue for metropolitan commercial radio stations climbed significantly in the month of July 2013, thanks to an increase in political ad spend....
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Proctor and Gamble is now reportedly spending more than a third of its U.S. marketing budget on digital media to correlate with the fact that American...
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Marcomms shares
Move over Status Quo, there is a new guy in town fronting the latest marketing campaign by Coles. Meet Col, the supermarket chain’s very own superhero...
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