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A study conducted by web helpline company LivePerson has reported that Australian online shoppers want real-time help within 78 seconds, or else they revert...
BY Emma Do
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Canon Australia has launched ‘Canon Shine’, a major engagement platform that the company says is aimed at putting power back into the picture and...
BY Marketing
Marcomms shares
Qantas announces tender to modernise approach to in-flight advertising Qantas is shaking up its approach to how advertising is integrated into its in-flight...
BY Peter Roper
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JWT Sydney, Cancer Council and family and friends of Chrissy Amphlett have today launched the ‘I Touch Myself Project’ to raise awareness of...
BY Marketing
Brand Management shares
The Vertex Awards are a new international award program devoted exclusively to packaging design for private brand product ranges. The brands or private...
BY Marketing
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In contrast to predictions about the decline of traditional retailing in Australia, JB Hi-Fi has captured the confidence of local consumers, with new...
BY Marketing
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Need some tips that will help you generate a higher return on your marketing investments and improve your company’s bottom line? Then check out this...
BY Marketing
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Philadelphia Cream Cheese has unveiled a new campaign that aims to inspire Australian chefs at home to come out of their shells. The ‘Do Your Thing’...
BY Jerry Hsieh
Leadership shares
The Australian Broadcasting Corporation (ABC) has once again been voted Australia’s most attractive employer at the fourth annual Randstad Awards,...
BY Marketing
Careers & Education shares
A new study has lambasted marketers’ financial skills and the marketing programs run by education providers, claiming that as many as 90% of marketers...
BY Jerry Hsieh
Marcomms shares
China is fast overcoming the downshift its media economy experienced in 2013, and cementing its position as a leading global digital media market, according...
BY Jerry Hsieh
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If they’re to survive total digital disruption over the next decades, incumbent media brands need to put power in the hands of the people, writes Susi...
BY Susi Banks
Social & Content shares
Twitter has unveiled a “new and improved” design of profile pages for brands and users, but some commentators have pointed out the similarities...
BY Marketing
Marcomms shares
An analysis of the cult vampire TV series, True Blood, has revealed new insights into the representation of public relations in popular culture. Murdoch...
BY Marketing
Leads shares
B2B ecommerce in Australia and New Zealand is lagging behind B2C and the rest of the world, according to a study released today by ecommerce software...
BY Marketing
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Greed, betrayal, deception and execution – today’s cut-throat corporate world could easily pass as a modern day re-enactment of HBO’s hit...
BY Jerry Hsieh
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International brand consultancy Interbrand has released its fourth annual global report on the retail sector, seeing Walmart maintain its position as the...
BY Marketing
Social & Content shares
Television’s social media monitor has arrived in the form of Nielsen Twitter TV Ratings as Nielsen has announced its full suite of Twitter TV...
BY Jerry Hsieh
Leadership shares
The C-suite forms an intricate web of relationships, according to a global study by IBM, with the CEO working side by side with the CFO, while his or her...
BY Marketing
shares
The APAC Effie celebrated the winners of the 2014 Awards at its Awards Gala in Singapore last night, presenting a total of 56 awards – 12 Golds, 26...
BY Marketing
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