Marcomms shares
The 12 most annoying Australian advertising jingles of all time They’re a marketers dream and a consumer’s worst nightmare, an...
BY Marketing
Careers & Education shares
Capgemini consulting group – a subsidiary of Capgemini Group, and Sydney University have announced the opening of the first dedicated Digital...
BY Marketing
shares
Canon have announced Guy Sebastian as their new Australian ambassador. Who knew former Australian Idol winner, Guy Sebastian was a closet photographer?...
BY Marketing
Strategy shares
Guess what? The young, sexy market doesn’t have anything like the buying power of the over-55s. Less than a handful of marketers are catering to this,...
BY Susi Banks
Marcomms shares
Australian marketers are mis-assigning marketing budgets by chasing measurability instead of actual effectiveness, according to a nation-wide survey...
BY Marketing
Careers & Education shares
Pernod Ricard Winemakers, the premium wine division of Pernod Ricard, has appointed Anne Tremsal to the role of global marketing and communications...
BY Marketing
shares
The AANA has announced the launch of the Great Australian Marketing Awards (the GRAMAs) which celebrates Australian marketing’s global successes in...
BY Marketing
Brand Management shares
What is the ‘best’ consumer brand of 2013? Depends how you measure it. Brand consultancy Siegal and Gale has released its annual ‘Global Brand...
BY Olivia Shying
shares
The 2013 ADMA Awards have seen McCann Melbourne taking home the Grand Prix for its award-magnet ‘Dumb Ways to Die’ campaign for Metro Trains,...
BY Marketing
shares
The cream of the design community gathered in Sydney on Friday night to help celebrate the 2013 Create Design awards, hosted by Marketing‘s sister...
BY Marketing
shares
Virgin is expanding its Velocity Frequent Flyer loyalty program by enabling Virgin Mobile customers to earn frequent flyer points. New and existing Virgin...
BY Olivia Shying
Marcomms shares
Over the last few years the world of advertising has been exposed for all to peek at by the ABC’s marketing series The Gruen...
BY Olivia Shying
Social & Content shares
20% of Australians have made a complaint about a product or service on a companies Facebook site, according to research released by SocialPulse....
BY Olivia Shying
Social & Content shares
The fact that commercial print publications are increasingly moving towards digital formats comes as no surprise, but the rate and level that they are doing...
BY Olivia Shying
Marcomms shares
Halloween is upon us once again whether you fervently ignore it as un-Australian, or you’ve spent the morning painting your face to look like Alex...
BY Marketing
Brand Management shares
What does the coach of the South Sydney Rabbitohs have in common with the artistic director of the Australian Chamber Orchestra (ACO)? And what relevance do...
BY Olivia Shying
Understanding People & Consumption shares
Coles customers are more likely to have a smartphone than shoppers at other supermarkets, findings from Roy Morgan research show. The research reveals that...
BY Olivia Shying
Social & Content shares
Six months ago we started a publishing experiment. We’ve been creating websites and content at Sound Alliance for more than a decade, with sites like...
BY Tim Duggan
Social & Content shares
In a neatly-timed publicity play coinciding with Facebook’s quarterly earnings call, research agency Forrester has accused the social network of...
BY Marketing
shares
Eight companies were yesterday named and shamed in the 2013 Choice Shonky Awards. Qantas, Dairy Farmers, Energy Australia and Kleenex were among the eight...
BY Marketing
PreviousNext
Page 96 of 274
