Marcomms shares
Not everyone is convinced of the merits of the announcement that advertising rivals Publicis Groupe and Omnicom will merge to for the biggest advertising...
BY Marketing
Marcomms shares
The world’s largest advertising company has been formed with the historical merging of Publicis Groupe SA (PUB) and Omnicom Group Inc (OMC). The...
BY Marketing
shares
The launch of Audi Australia’s first ever locally-produced campaign signals the German auto-maker’s plan to overtake rivals in the premium car...
BY Marketing
Marcomms shares
Mi9 has launched Bing Ads in Australia and New Zealand to help Microsoft and Nine Entertainment be better positioned to compete with Google. “Bing is very...
BY Marketing
Social & Content shares
Australian rules football is understood to be the first major sport in Australia to build an online research panel that is representative of its fanbase....
BY Marketing
Marcomms shares
Facebook’s shares have skyrocketed after its announcement that 41% of its ad revenue came from mobile, compared to the 30% of revenue mobile made in...
BY Marketing
Social & Content shares
Most online publishers are offering native advertising to clients, but agreement on the definition and characteristics of what it entails remain varied....
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shares
The introduction of Facebook graph search has marketers and data-miners jumping for joy to the point where I can almost hear CIOs salivating from my small...
BY Rebecca Hagan
Social & Content shares
LinkedIn has announced the launch of LinkedIn Sponsored Updates which will allow companies to promote business content such as videos, presentations and...
BY Marketing
Marcomms shares
Coca-Cola Australia has announced it will commit to help fight the issue of obesity in Australia with a television commercial that aired nationally last...
BY Marketing
Brand Management shares
The top three most trusted brands are unchanged from last year, with healthcare brands Dettol, Band-Aid and Panadol being voted as the most trusted again...
BY Marketing
Understanding People & Consumption shares
Customer relationship management software vendor Salesforce.com has announced that its widely-used Radian6 social media listening platform is in the process...
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shares
Online retailer, Shoes of Prey, have been named the inaugural winners of the Australian Retail Association’s 2013 Kogan Australian Online Retailer of...
BY Marketing
Social & Content shares
The royal baby is finally here (not here exactly but you know what we mean) and for the thousands of journos and well-wishers that have been camped out the...
BY Marketing
shares
Indonesian airline Garuda Indonesia has launched its latest global brand campaign to coincide with an Asian tour by Liverpool Football Club, of which it is...
BY Marketing
Brand Management shares
Electronic word of mouth marketing, or eWOM as we have come to call it, is akin to having a moody uncle who showers you with compliments and praise one day...
BY Marketing
Understanding People & Consumption shares
Video advertising consumption in China has over-taken television advertising, a new report from Forrester has found. Based on analysis of Chinese online...
BY Marketing
Understanding People & Consumption shares
The UK’s largest online-only fashion and beauty store, Asos, has announced plans to enter the Chinese market to tap into the huge potential audience...
BY Marketing
Leads shares
Digital marketing is not about content, it’s about context, says, Ron Faris, head of brand marketing at Virgin Mobile USA. Gone are the days of a...
BY Marketing
Understanding People & Consumption shares
Three-quarters of people reach for a smartphone or tablet as well as the remote control when sitting down to watch TV, a global study by Microsoft has...
BY Marketing
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