Pantene brand reintroduced
On the back of a number of brand reintroductions, global haircare brand Pantene is set to bring back the line that made international model, Rachel Hunter, a household name in the 1990s.
The campaign will not only feature Hunter but also her daughter Renee Stewart, who will introduce what the company describes as the new generation of Pantene.
Their relationship will serve as a platform to communicate how the brand and formula has evolved to meet consumers’ changing needs, explained Jeremy Kodomichalos, Procter & Gamble associate marketing director.
“The decision to bring back Rachel was an easy one. This is the biggest launch for Pantene in over 10 years, we really wanted to emotionally engage our consumers and highlight the benefits of our innovative new range of products. Rachel and Renee represent the differing lifestyles and hair needs of our consumers,” said Kodomichalos.
The announced comes after the Samboy brand was reintroduced to consumers in early January.