Patagonia’s Black Friday ‘100% For The Planet’ campaign raised $10 million

On Black Friday, Patagonia raised US$10 million for grassroots environmental organisations worldwide, 100% of its sales for the day.

After announcing last week it would donate 100% of its Black Friday sales revenue to grassroots organisations last week, Patagonia has announced it reached $10 million in sales.

In a release, Patagonia said it expected to hit $2 million, and expressed “a heartfelt thank you to our customers, friends, and community worldwide who showed up to #loveourplanet”

To date, grassroots organisations around the world who’ve enjoyed support from Patagonia include The Climate Council of Australia in Sydney, Australian Marine Conservation Foundation in Brisbane, Bob Brown Foundation in Hobart, and Friends of the Earth in Melbourne, along with many others around the world.

 

 

Feature photo: Gareth Grove


RECOMMENDED READING

MKATB006 front coverThe Marketer’s Guide to Social Enterprise

  • Learn about the growing social trend of responsible consumption, how social enterprises and established brands are partnering for shared value amid and why many businesses are choosing to pursue the B Corp certification.
  • Hear the latest thinking and examples from a diverse range of experts from around the world, including ING Direct, B Lab Australia, Social Traders, Pollinate Energy, Patagonia and Pamela Hartigan of the Skoll Centre at the University of Oxford.
  • Foreword by Tom Quinn, executive director, Future Business Council.

Buy now for $49.95 or upgrade to Pro Membership for full access to our premium resource library.

Ben Ice
BY Ben Ice ON 29 November 2016