PDM-Pacific Magazines cuddle up
PDM, one of the larger providers of out of home digital media, is partnering up with magazine publisher, Pacific Magazines.
Launching with PDM’s Boost TV, the partnership will see the company’s digital signage network deliver advertiser and brand messages to target demographic groups shared by Pacific Magazines and PDM.
The deal provides advertisers with an immediate cut-through required in today’s FMCG-dominated world.
Hamish Guild, PDM national sales director, says, “PDM is pleased to be associated with high profile magazines… Pacific Magazines can now offer their clients an exclusive value add-on for every magazine advertising sale – something their competitors can’t come close to matching in the current market.”
Pacific Magazines will display branded custom content on PDM’s digital signage network from a selected range of high-profile magazine brands including Marie Claire, Men’s Health, Women’s Health, Famous and Virgin Blue Voyeur.