PDM and Planet Ark become environmental media partners
Australian out of home digital media provider PDM has announced the launch of a pro-bono environmental media partnership with not-for-profit organisation, Planet Ark.
PDM will place a series of Planet Ark branded, purpose-built
environmental messages and Planet Ark campaign promotions on its entire
digital signage media networks Australia-wide at no cost to the
organisation. To run over the next 12 months, the media space and
content production has a market value of approximately AUD$1million.
The partnership will see PDM promote Planet Ark environmental
campaigns as well as a dedicated environmental content chapter running
over the PDM networks, which will feature Planet Ark environmental tips
and advice. These messages aim to demonstrate the many ways that
individuals can reduce their day to day impact on the environment – at
home, at work and in the community.
PDM communications director, Angela Byrnes says, We see our
partnership with Planet Ark as a relevant and effective way of further
driving our mission to become an environmentally and socially
responsible business. PDM aim to make a genuine contribution and change
to the environment by supporting and playing a role in environmental
She continues, With the addition of informative and educational
environmental messaging to our networks we expect to genuinely
influence our network audiences to take action with climate change
making them smarter and more efficient when it comes to the
environmental issues that we are facing locally and globally.
Through PDM’s digital networks, Planet Ark will further communicate
their messages and raise awareness of environmental issues and latest
campaigns. Planet Ark will be able to educate a wide demographic
Australia-wide including customers at Boost stores, Retravision, as
well as Blooms, Guardian and Amcal pharmacies.
Planet Ark CEO, Sean Barrett said, Australian consumers urgently
need information on sustainable lifestyles if they are to play their
part in saving the environment and preparing themselves for the
financial impact of living in a carbon constrained world. The PDM
partnership gives us an opportunity of reaching a large consumer
audience while they are shopping.
Launching with content promoting Planet Ark’s National Tree Day, PDM
will produce unique Planet Ark branded content through their in-house
creative studio. The 15 second re-purposed promotional content clip
will play in the lead up to the event over PDM’s entire media network
including the Lifestyle, Wellbeing and Home Electronics digital media