The NSW branch of AIMIA (the Australian Interactive Media Industry Association) is pleased to announce Pearl PR as its PR Patron for 2008.

The AIMIA NSW patronage program allows companies with an interest in digital media to gain exposure, promotion and access to the full spectrum of the Interactive Media and Digital Content sectors, as well as the opportunity to influence and shape the industry through engagement, interaction and a range of AIMIA NSW programs.

Pearl PR is a boutique Australian public relations agency that focuses entirely on online newly emerging consumer technology trends. Pearl’s focus is working on the online economy, building and nurturing companies that surround the internet and communicating their messages.

Pearl will be providing online PR and communication strategy development, social media engagement and social media optimisation tactics, while also targeting mainstream print publications, supporting AIMIA NSW events and its members’ initiatives.

Working together, Pearl and AIMIA NSW hope to achieve greater awareness and insight into AIMIA NSW as an organisation that supports the digital industry locally in NSW, as well as providing support to AIMIA NSW members.

“We’re really excited about working with AIMIA NSW, and its members. We’re looking forward to achieving some awesome results for an organisation that drives and fosters our industry,” said Hollie Turner, MD of Pearl PR.