Peroni joins Aussie low-carb lager battle
Italian beer brand Peroni Nastro Azzurro has announced the launch of an international premium low-carb lager.
Peroni Leggera launched globally in February, a spin off from the brand’s main offering Peroni Nastro Azzurro.
Australia will be the first market in the world to launch the lager, targeted at the 20- to 34-year-old premium beer drinkers demographic.
To celebrate the launch of Peroni Leggera, Roberto Cavalli, Birra Peroni’s chief brew master, will be in Sydney during the week of the product launch. Cavalli, who has been with Peroni since 1982, developed Peroni Leggera to create a lager that represents the quintessential Italian heritage.
“Peroni Leggera is like a flamboyant, Italian socialite – stylish in design and impressive in taste. Our commitment to the traditional brewing process and the most modern technologies ensures our consumers are delivered a first-class, premium beer, it is a lager that we at Peroni are immensely passionate about and proud of,” says Cavalli.
Fashion label Diesel has collaborated with artists Sophie Hoppe and Natalie Coulter to welcome the Italian designer beer alongside its own new collections.
The Paddington Diesel store and window display has been transformed into an art installation fusing the two Italian brands together and has been titled ‘Galleria Peroni’.
The artists spent over 15 hours creating the art installation, using 2200 bottles of Peroni Leggera in store. The display will feature in the Paddington store until 18 March.