Mount Franklin has begun a campaign to support the National Breast Cancer Foundation’s (NBCF) Pink Ribbon month. The integrated campaign is aimed at helping raise awareness about breast cancer research.

One of components of the campaign includes having the CCA building dressed with a huge pink ribbon that will be clearly visible from Sydney Harbour – keep your eyes open if you’re driving along the Cahill expressway and you won’t be able to miss it.

To complement this, the well-known water brand will launch Positive Pink Ribbon Pilates in Sydney, before the program hits the road and travels around Australia to mark the start of Pink Ribbon Month (Positive Pink Ribbon Pilates was developed in the US by exercise physiologist Doreen Puglisi to aid in recovery following breast cancer surgery).

Also keep an eye out for Mount Franklin’s out of home efforts – sure to raise a few eyebrows… well, along with breast cancer awareness as well.