Piranhas on private parts: Dumb Ways to Die app dominates iTunes

The now legendary, Dumb Ways to Die campaign has kicked another goal, with an app game for iPhone and iPad claiming the number one free app spot in Australia for a full week.

The app, developed by McCann Australia in collaboration with local game developer Barrel Of Donkeys, is charting in 79 countries, and is the number one free app in Australia, New Zealand and Singapore, plus the number one game in those three countries as well as in the Philippines, Malaysia and Indonesia.

The game allows players to flick piranhas away from a character’s private parts and defend another from a snake attack among other ways to avoid being dumb. Players can also pledge to ‘not do dumb stuff around trains’ at the click of a button.

Executive creative director of McCann Australia, explains the reasons behind the app.

“With the main Dumb Ways to Die video now close to 46 million views, we wanted to give young people another platform on which to enjoy the characters and, more importantly, to continue to remind them that being dumb around trains can and should be avoided,” he says.