Pizza Hut Australia’s big challenge to McDonald’s has finally been revealed, in the form of a pizza with burger patties in the crust, called the Cheeseburger Crust Pizza.

Pizza Hut Australia general manager Graeme Houston said: “This amazing new product will blow burger and pizza lovers away. It’s delicious, it’s fun and we’re still trying to figure out the best way to actually eat it. Burger first or pizza first?”

To assist with the launch, Pizza Hut even appointed its first-ever Pizza Hut ‘burger expert’. Charlie Clifton, who beat more than 280 other applicants including police officers, senior managers, competitor fast-food employees, and professional and amateur chefs, who all submitted some seriously creative applications.

Pizza Hut Burger Expert Charlie Clifton said: “I have somehow landed the greatest job ever, paid to spruik a seriously amazing pizza – the Cheeseburger Crust. I always said I’d make money out of loving pizza and burgers, and here we are!”

In celebration of the launch, Pizza Hut is giving away a months’ worth of free pizza to seven lucky competition winners. For details visit Pizza Hut Australia’s Instagram and Facebook pages.

Assistant editor’s note: This pizza looks bonkers.