PostClick looks to capitalise on growing Asia Pacific ad market
PostClick, one of Australia’s leading online premium website networks comprising 60 partner websites across business, finance, property, lifestyle, cultural groups and entertainment has detailed plans for its future expansion into Indonesia.
PostClicks group account director of international business, Tasneem Ali, is in charge of this newest business venture and explains the motivation behind the companys international expansion.
The online space by default, knows no borders she says. Our clients have been inspired by the domestic response our offerings have delivered and are themselves looking further afield. We recognised that a key to our success locally was our understanding of the dynamics of the Australian online arena. We knew that if we were serious about moving into Asia it was imperative that PostClick had people on the ground in the region.
According to Jack Loechner from research brief, the Centre for Research Media, world-wide ad-spending is on the way up in developing countries. A key finding in the report revealed that the Asia Pacific region would soon overtake Western Europe by 2010 to become the second largest ad market in the world. Salient research indeed for marketers
Tasneem is currently deploying a number of strategic plans, which include opening PostClick offices in Indonesia and Singapore respectively.
Each country has a very different process, explains Tasneem. We see a tremendous opportunity for the PostClick team in Asia to educate and lead introductory online workshops, so our clients understand exactly how beneficial the emerging opportunities available in the online space can be. comments Tasneem.