Product of the Year to be lit by Torch
Independent consumer survey of product innovation, Product of the Year, has revealed retail media company TorchMedia as a key supporter of its 2010 awards, with a campaign promoting the winners set to appear in shopping precincts.
The organisation said that consumers will be presented with the year’s most innovative products via a campaign that will in February 2010 to announce the winners.
Sarah Connelly, manager of the awards, said the winning products can maximise this exposure by including the Product of the Year logo in their marketing efforts.
“Studies have shown that winning brands who use the logo have increased their sales significantly. Our partnership with retail media experts TorchMedia will give the logo and winners valuable extra exposure to shoppers,” explained Connelly.
TorchMedia general manager marketing and commercial Kirsty Dollisson indicated the company will be providing a prominent campaign starring the logo and the winners, in high traffic shopping locations.
Last year’s winners included Omo Small and Mighty and Nescafe Green Blend, which introduced health benefits of coffee to consumers.
Entries in the Product of the Year Awards 2010 are currently open to Australian marketers who have launched a new product or variant since July 2008.