Qantas kangaroo finally getting break on silver screen with Qantas-Disney partnership
The Qantas kangaroo is set to make its film debut after the announcement that Disney and Qantas have engaged in a marketing tie up in a new animated comedy called, Planes.
The film will take place on a Boeing 737 and one of the main characters in the movie will be the Qantas kangaroo.
The film features a local edit for Australia and New Zealand featuring actress Jessica Marais as crop dusting plane Rochelle.
Qantas’ marketing boss Olivia Wirth says, “We’re thrilled to have an Australian plane in this Disney movie, who will definitely appeal to our young passengers. We’ll be working with Disney on lots of activities around the film.”
A Qantas aircraft will be decorated in Planes livery as part of the co-promotion.
Sydney MD of The Walt Disney Company, John Cracknell, says “This unique premiere combines storytelling with fun, innovation and a once in a lifetime experience that reflects the core essence of Disney.”